Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

OCTOBER 4, 2021

Certainly that has been the strategy of many companies, and has worked in the past, but today’s customers and workers are looking for more. With the pervasive and instant communication of social media and the Internet, businesses can no longer hide behind the mask of their own hype, either inside the company or outside.

Competition 110

Competition Sales Customer Custom 110

Startup Professionals Musings

AUGUST 10, 2020

A business startup is not an academic environment, or a big company research organization. If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies. They are attracted to people who agree, but may not be able to help. Are you there?

Competition 174

Competition High Tech Startup Social Media 174

socalTECH

SEPTEMBER 18, 2015

Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. Townhall Media's websites include Townhall, HotAir, RedState, Twitchy, BearingArms,and HumanEvents. READ MORE>>.

OpenX 100

OpenX Media News Advertising 100

Startup Professionals Musings

NOVEMBER 25, 2019

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Competition 127

Competition Case Study Platform Yahoo 127

socalTECH

DECEMBER 3, 2021

a newly formed special purpose acquisition company (SPAC), says it is raising $175M in an intial public offering (IPO). The company is offering up 17,500,000 units of its stock at $10.00 The company began trading on Thursday on the Nasdaq Global Market under the ticker symbol GEEXU.

Acquisition 100

Acquisition Social Media Entertainment Media 100

socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

Media 235

Media Content Startup IP 235

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 98

Social Media Platform Media Customer 98

Tech Zulu Event

APRIL 30, 2014

The University of Southern California is home to many innovative students and companies. In order to support all of these teams, there are several on-campus startup competitions every year, from the Silicon Beach USC competition to the New Venture Seed Competition, with prize funds to help build the companies.

Competition 104

Competition Startup USC Southern California 104

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 96

Social Media Media Marketing Metrics 96

socalTECH

NOVEMBER 19, 2021

Los Angeles-based esports- and gaming-media company New Meta Entertainment said this week that it has launched a new, esports website and media site, Raidiant, which is specifically aimed at women gamers.

Education 113

Education Entertainment Resource Content 113

Both Sides of the Table

AUGUST 22, 2011

Feature, not a company. Whether something is a feature or a company is clearly subjective. And sometimes features (say, Twitter) turn into companies. We spoke about my interest in cloud computing, digital media and mobile. At minute eight I spoke about group messaging companies as “features, not companies.&#

Company 295

Company Companies Gogii Google 295

Startup Professionals Musings

AUGUST 14, 2014

Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. So what are some of the key points that you should highlight in your investor slides to convince investors that you indeed do have a long-term competitive advantage over other alternatives in the marketplace?

Competition 93

Competition Startup Patents Slides 93

SoCal Tech Calendar

JULY 14, 2010

Tuesday, July 20, 2010 -- How Savvy Companies Leverage Brand, Technology and IP Licensing to Leap Ahead of The Competition. See [link] (more).

IP 100

IP Competition Technology Company 100

InfoChachkie

SEPTEMBER 10, 2012

What American tech company is the coolest? The rest of the country may be in a recession, but hiring within the tech community remains highly competitive. Talented employees look for a number of tangible and intangible factors when deciding among multiple employment offers, including a company's cool factor. My how times change.

Yahoo 205

Yahoo Company Companies RSS 205

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? What's the idea behind Maple Media?

Media 153

Media Mobile Startup Acquisition 153

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. None should be considered competitive mutually exclusive to any other. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

Both Sides of the Table

SEPTEMBER 15, 2013

Along with Greycroft Partners we were the first investors in Maker Studios 3 years ago when the company had no revenue and limited infrastructure. Of course it’s a competitive market so MCNs competing for top talent not only compete on rev share to talent but also to services that they provide talent.

Networking 366

Networking Media Content Customer 366

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. None should be considered competitive mutually exclusive to any other. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Create an integrated conventional marketing and social media strategy.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

FEBRUARY 14, 2021

Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. So what are some of the key points that you should highlight in your investor slides to convince investors that you indeed do have a long-term competitive advantage over other alternatives in the marketplace?

Competition 166

Competition Funding Startup Patents 166

TechCrunch LA

MARCH 8, 2019

Responding to Elizabeth Warren’s call to regulate and break up some of the nation’s largest technology companies, the venture capitalists that invest in technology companies are advising the presidential hopeful to move slowly and not break anything. As a whole, venture capitalists viewing the policy were underwhelmed.

Technical Review 144

Technical Review Startup Chief Technology Officer Social Media 144

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition. You need to be there.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

FEBRUARY 25, 2018

Business partnerships have traditionally been agreements to drive more transactions than either company could do alone. The new paradigm, driven by disruptive technologies, cloud-served supercomputing, and the new generation of young adults with global empathy, is partnering and giving something now for a competitive advantage in the future.

Competition 60

Competition IBM IBM Startup 60

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Product 424

Product Platform Advertising Acquisition 424

InfoChachkie

AUGUST 18, 2011

Messenger : Mark Douglas, President & CEO, SteelHouse Media. In this interview, Mark discusses how his experiences at Oracle, eHarmony and the Rubicon Project contributed to the creation of his latest venture, SteelHouse Media. I didn’t have that appreciation when I was with companies in Silicon Valley.

eHarmony 204

eHarmony Media Oracle Commerce 204

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world. All devices are becoming self-aware and Internet connected.

Startup 126

Startup Social Media Entertainment Metrics 126

socalTECH

FEBRUARY 20, 2013

Crowdfunder , the Los Angeles startup led by CHance Barnett, has launched another crowdfunding event aimed at the local industry, saying Wednesday that it has launched CROWDIMPACT LA , a pitching competition which will award $20,000 in a top prize to a winning social enterprise company.

Startup 215

Startup Competition Demand Los Angeles 215

Both Sides of the Table

FEBRUARY 15, 2017

Not just Tinder, Dollar Shave Club, Riot Games, CornerStone OnDemand and the companies you’ve heard of but there are large successes that are less well known but now very large startups businesses like Ring, Zip Recruiter, GumGum, Laurel & Wolf and too many other great companies to mention. We love LA!

Dollar Shave Club 321

Dollar Shave Club Cornerstone OnDemand Riot Games Venture Capital 321

TechCrunch LA

SEPTEMBER 7, 2021

Besides Sense, MuteSix’s former and current clients include companies such as Adidas, Petco, Ring and Theragun, to whom it provides a full range of marketing services, including top-notch direct response videos. In today’s highly competitive ad environment, both content and data are kings. The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

SoCal Tech Calendar

SEPTEMBER 17, 2009

Wednesday, September 23, 2009 -- BIOCOM September Breakfast Meeeting: Social Media 2.0. We all know what Social Media is, now let's dig deeper. The life sciences industry has been painfully slow to adopt social media, citing FDA, internal regulatory affairs, SEC, or legal counsel as prohibitive. Are these concerns valid?

Social Media 100

Social Media Media Competition Marketing 100

socalTECH

JANUARY 14, 2020

Santa Monica-based gaming league operator Super League Gaming said on Tuesday that it has inked a deal with an arm of Chinese media conglomerate Wanda Media, to bring its live, competitive video game league to more than 700 of Wanda's theaters in China. Financial details of the partnership deal were not announced by the company.

Santa Monica 100

Santa Monica Media Competition Company 100

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

JULY 13, 2022

In these days of global competition via multiple channels, you need continuous marketing to find more customers. I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. They won’t find you.

Technical Review 142

Technical Review Social Media Conference Customer 142

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 91

Social Media Customer Custom Media 91