Both Sides of the Table

JULY 21, 2014

And as I always assert, “Great companies are built in downturns. It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. And it’s when mediocre companies get pulverized.” I remember, for example, when business intelligence swept through companies globally.

Marketing 354

Marketing Case Study Metrics Sales 354

socalTECH

FEBRUARY 4, 2013

We caught up with Dan to hear about how the firm is going beyond online sales, and making shopping online for fashion as much entertainment as e-commerce. Fascinating idea for a company. Can you talk about what Little Black Bag is and the origins of the company? It's loosely based on the Japanese concept of a "lucky bag sale".

Commerce 153

Commerce Sites Entertainment Social Network 153

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

AUGUST 31, 2018

As the Global Customer Growth Evangelist at Salesforce, with implementation roles at many other companies, she makes a host of relevant observations for every business owner. These days, customers remember the total experience with a company longer than they remember the price they paid.

Examples 67

Examples Customer Custom Software Review 67

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Through advertising or direct sales, these sites harvest intent. You could just outspend. There is a much better technique. Innovative.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

JANUARY 12, 2013

See how many you have personally experienced already, or are currently mentioned in your business plan: Crowd-sourcing equity. This is a term indicating the use of “crowd appeal” to get money from interested people on the Internet for a share of your company. Super-angels. Osmosis marketing. Startup pivot.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Both Sides of the Table

APRIL 14, 2012

What I want to talk about today is one of the insider baseball discussions of our industry this past week: The odd fact of the $500 million financing round completed just before the company sold for a B. Let’s say your company is currently valued at $15 million. Was this a good thing? Christin goes on. You are not Instagram.

Venture Capital 316

Venture Capital Pricing Social Network Acquisition 316