Startup Professionals Musings

DECEMBER 12, 2021

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 127

Social Media Media Metrics Satisfaction 127

socalTECH

JULY 20, 2020

According to the company, it has begun powering two of its largest Los Angeles area facilities with Bloom Energy solid oxide fuel cells. Fuel cells are used to take natural gas to create electricity; those systems are being used by companies to generate on-site power from their natural gas systems, instead of relying on the electric grid.

Pico Rivera 113

Pico Rivera Monterey Park Southern California Metrics 113

Startup Professionals Musings

JULY 25, 2020

The most common proposals I hear are for yet another social networking site ( 200 on Wikipedia ), or another dating site/app ( over 1500 in the USA ). In my experience, finding real innovation in existing company environments is even tougher. Innovation is not a random walk into the unknown. Set milestones and meet them.

Coach 144

Coach Metrics Social Network Competition 144

Berkonomics

NOVEMBER 27, 2020

Investors have to look behind the plan and at the entrepreneur and his or her team, knowing that, over time, most of us have come to the conclusion that it is the execution of the ever-changing plan, not the plan itself that makes a company a success. Tyson’s insight into the realities of the market. Tyson’s statement also addresses change.

Summary 156

Summary Metrics Class Email 156

socalTECH

JANUARY 5, 2009

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. Mike Starkenburg: The company was founded in 2000, and was started in Manchester, UK, by a handful of computer vision specialists. How did a company started in the UK end up here?

Metrics 100

Metrics Startup Sales Newsletter 100

socalTECH

APRIL 24, 2019

We spoke with founder and CEO, Shane Bernstein , on why he thinks the company's system is far superior to using a resume to find technical talent. Shane Bernstein: We look at actionable data points and data metrics which are quantifiable across the web, and we qualify them and normalize that data, and sort them based on what they've done.

Sites 240

Sites Startup Tool CTO Hire 240

Startup Professionals Musings

OCTOBER 11, 2010

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his recent book titled " Social Media Metrics."

Social Media 84

Social Media Metrics Media Satisfaction 84

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. That is the quandary which entrepreneurs face today in building models for new companies around a web presence.

Metrics 207

Metrics Sites Advertising Web 207

Startup Professionals Musings

MAY 21, 2022

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. They advocate investing in their new framework, where the Z.E.R.O. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media 135

Social Media Framework Media Metrics 135

socalTECH

AUGUST 26, 2014

Los Angeles-based Evolve Media , the parent company of CraveOnline and TotallyHer, said late last night that it is in a partnership with Moat , where Moat will help to audit the viewability of all of its properties. Evolve says its family of sites now reach 95 million people each month. Financial details of the deal were not disclosed.

Media 138

Media Metrics Advertising Content 138

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

MARCH 4, 2022

He lived the philosophy that companies must be paranoid in order to survive, and continually disrupt their own markets to prevent overrun by competition. Adopt some key metrics to measure your change agility. You need to change that perception, by your daily actions. Be proactive rather than reactive to market change.

Competition 148

Competition Metrics Demand Custom 148

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? What are some good examples of similar sites? Examples of other brands/sites that are similar from a brand perspective? What set of functionality would make your company launch-ready? Analytics/Metrics - what are the key startup metrics that you will need to track?

Develop 396

Develop Development Startup SEO 396

Berkonomics

FEBRUARY 20, 2014

Investors have to look behind the plan and at the entrepreneur and his or her team, knowing that, over time, most of us have come to the conclusion that it is the execution of the ever-changing plan, not the plan itself that makes a company a success. Tyson’s statement also addresses change.

Startup 245

Startup Summary Metrics Class 245

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? What are some good examples of similar sites? Examples of other brands/sites that are similar from a brand perspective? What set of functionality would make your company launch-ready? Analytics/Metrics - what are the key startup metrics that you will need to track?

Develop 384

Develop Development Startup SEO 384

socalTECH

AUGUST 28, 2017

She told us about why so many Los Angeles investors are supporting the company and gave us an overview of what PartySlate is all about. Unlike Yelp and listings sites that are focused on user-generated reviews or things like that, we're really a portfolio sharing site, and a tool of professionals. What does PartySlate do?

Technical Advisors 100

Technical Advisors Technical Review Metrics Startup 100

socalTECH

MAY 10, 2013

Walter Delph: As I mentioned, the company is four years old now. It''s a combination of leveraging our data to provide activation of users, by sending out the posts, and really providing brands with the metrics of before, during, and after a campaign. In addition, those platforms are not providing the metrics that marketers need.

Social Media 237

Social Media Advertising Media Metrics 237

Tech Zulu Event

NOVEMBER 28, 2011

NOT because the founder of the company has an established credibility working for both Facebook and MINT when those companies were in infancy. It’s the only site aside from Google I go to every single day so that I don’t miss out on an incredible offer. Noah has what I believe he called “Thank You metrics”. I resisted.

Metrics 87

Metrics Email Startup Technical Review 87

SoCal CTO

APRIL 23, 2010

Startup Software Development – Do Your Homework Before You Develop Anything Startup Software Developers Symptoms of a Weak Development Team Technology Roles in Startups Startup CTO or Developer Part-Time CTO Technology Advisor CTO Founder Acting CTO Software Development Company Finding Good Developers in Los Angeles Startup Opportunities in SoCal Really (..)

Outsource Development 219

Outsource Development CTO Hire Startup CTO Coach 219

socalTECH

AUGUST 30, 2017

We caught up with the company's founder and CEO, David Baird , a former AOL executive, to learn more about what Gigmor is working on. How did you start the company? David Baird: We really began as a musician matching site, kind of a LinkedIn for musicians. However, that was not exactly how the site was optimized.

Startup 150

Startup Metrics Offshore Sites 150

Startup Professionals Musings

DECEMBER 2, 2017

But it is an important metric for firms in pursuit of explosive growth. Tech companies see engineers move frequently, integrate their products tightly, and often find themselves acquiring or merging with counterparts. Raising capital isn’t the be all and end all of startup success. It decreases your odds of being bought.

Sites 59

Sites Startup Technical Review Oracle 59

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. And perhaps to stimulate new connections.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Berkonomics

SEPTEMBER 25, 2014

Not every new game site is a Club Penguin or Minecraft. Retail or end user web sites do not even receive limited notice without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment. Well-tuned metrics are an absolute must. It doesn’t happen by accident. Here is my list.

Social Network 179

Social Network Metrics Ideas Sites 179

socalTECH

JUNE 1, 2012

We caught up with co-founder Michael Wong , who told us about how the company is looking to change the model for local check-ins, and also help businesses with getting the word out about their services. What's your background, and how did you decide to start the company? There's an awful lot of check-in sites out there.

CTO Coach 223

CTO Coach Startup Mobile Artificial Inteligence 223

Startup Professionals Musings

SEPTEMBER 30, 2023

If your mission is to change the world or help the disadvantaged, another dating site or online gambling may not be for you, no matter how financially lucrative. For example , when Yvon Chouinard founded Patagonia , a successful outdoor products company, his real goal was building safe products to help the environment.

Startup 94

Startup Ideas Metrics Entrepreneur 94

Startup Professionals Musings

MARCH 12, 2017

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

AUGUST 24, 2019

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. They advocate investing in their new framework, where the Z.E.R.O. Real customers.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MAY 5, 2013

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

AUGUST 18, 2018

The most common proposals I hear are for yet another social networking site ( over 200 exist ), or another dating site (over 2500 in the US alone). In my experience, finding real innovation in existing company environments is even tougher. Innovation is not a random walk into the unknown. Set milestones and meet them.

Entrepreneur 64

Entrepreneur Coach Metrics Competition 64

Tech Zulu Event

SEPTEMBER 13, 2011

Patrick is the man behind all the marketing aspects of what could be called one of the funniest sites on the web. He gives up the goods and a few tips on what you could do to help market your company. How do you market the Funniest site on the internet? The great thing about FOD is we are a very agile company.

Sites 61

Sites Marketing Social Media Social Network 61

Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. It’s actually quite hard to lay out an annual company strategy that is articulate and underpinned by facts.

Activity 164

Activity Conference Press Case Study 164

socalTECH

SEPTEMBER 19, 2014

We caught up with Rachel recently to hear more about the company. What''s the story behind the company? How is your company funded, and where are you now? I got my MBA at stanford, and got to work at companies like eBay, HotWire, and Google. That''s why I decided to start my next new company here. What is FEM?

Google 233

Google Content Startup Venice 233

socalTECH

NOVEMBER 30, 2016

We interviewed Gladys Kong , the CEO of UberMedia, to learn more about what the company is doing, and how it's using mobile location data to help companies with their business decisions. Gladys Kong: UberMedia today is an ad and technology solutions company. How do you gather all of that mobile behavior information?

Advertising 100

Advertising Mobile Social Media Startup 100

Startup Professionals Musings

AUGUST 12, 2015

The most common proposals I hear are for yet another social networking site ( over 200 active ), or another dating site (now over 2500 in the US alone). In my experience, finding real innovation in existing company environments is even tougher. Innovation is not a random walk into the unknown. Set milestones and meet them.

Entrepreneur 101

Entrepreneur Startup Coach Metrics 101

socalTECH

NOVEMBER 7, 2011

As automotive web sites go, there are lots of review and information sites giving you information about new and used cars, magazines and information sites for auto enthusiasts, and discussion sites and groups for all kinds of cars. But, it turns out, there are not any automotive sites specifically geared towards women.

Truecar 204

Truecar Writing Edmunds Sites 204

Jason Nazar

MAY 1, 2016

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing 40

Marketing CPC Metrics .Net 40