SoCal Tech Calendar

DECEMBER 16, 2019

Tuesday, December 17, 2019 -- LAVA Healthcare Presents: The ins-and-outs of celebrity partnerships and how it can increase your company's value. Brand endorsements from celebrities and athletes have been proven to have a powerful economic impact on stock prices (Forbes 2016).

LAVA 100

LAVA Social Media Company Companies 100

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

Social Media 214

Social Media Customer Custom Media 214

socalTECH

AUGUST 11, 2017

in cash for Zenly , the developer of a location-based social media app, in May, the company disclosed in its quarterly results on Thursday. Los Angeles-based Snap Inc. paid $213.3M Snap said it paid $196.1M in purchase consideration, including $186.8M in cash paid to sellers, $9.3M in liabilities due to sellers, and $17.2M

Pricing 113

Pricing Social Media Acquisition Los Angeles 113

Startup Professionals Musings

JUNE 5, 2019

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.

Customer 84

Customer Custom Company Companies 84

socalTECH

OCTOBER 9, 2019

The company said the new platform helps brands avoid the "cost prohibitive" tools from existing social media platforms like Snapchat and Facebook, as well as allow those brands to own and target their own audiences, while also avoiding the difficulty of custom building AR applications. READ MORE>>.

Metrics 140

Metrics Platform El Segundo Snapchat 140

socalTECH

FEBRUARY 28, 2017

Venice, California-based Snap --in what will be Southern California's biggest technology IPO, ever--is expected to price its IPO on Wednesday night, and start trading on Thursday morning. The company has set an estimated IPO offering range of between $14.00 and $16.00 per share, and is hoping to sell 200 million shares in its IPO.

Pricing 100

Pricing Southern California Venice Technology 100

socalTECH

OCTOBER 15, 2019

Irvine-based content moderation software developer WebPurify says it has enhanced its tools with a new tool, which allows its users to automatically detect text in memes and other images in blogs, forums, social media apps, children's sites, in-game chats, and more. READ MORE>>.

Tool 113

Tool Social Media Content Blogging 113

Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers.

Customer 168

Customer Custom Marketing Social Media 168

TechCrunch LA

FEBRUARY 6, 2022

The Facebook parent-company saw its stock price get bludgeoned after a bad earnings report showcased that Apple’s ad-blocking changes are shaving billions off its books and the company’s crown jewel — the Facebook platform — has stopped growing and actually shrank this quarter.

Marketing 246

Marketing Newsletter Technical Review News 246

Startup Professionals Musings

JANUARY 18, 2023

With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support. Treat every customer exceptionally before they complain.

Competition 109

Competition Services Customer Custom 109

socalTECH

FEBRUARY 21, 2020

The company says it offers up four types of unleaded fuel (87, 89, 91, 99) and diesel, and that its prices are "competitive to the gas stations in the area." The link also includes promotions with the LA Kings, including "Fan Fest" experiences, original content, social media, and digital campaigns. READ MORE>>.

Demand 113

Demand Social Media Mobile Entertainment 113

Startup Professionals Musings

JUNE 11, 2023

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customers react poorly when they hear your value claims for them, and see more value to you (bottled water in your hotel room at a high price as a “convenience” to you).

Customer 131

Customer Custom Social Media Training 131

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. But beware.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Startup Professionals Musings

DECEMBER 17, 2022

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School.

Startup 106

Startup Pricing Cloud Computing Customer 106

socalTECH

AUGUST 30, 2016

The new drone--which costs $499.99--is specifically designed to take aerial photos and videos of consumers, for sharing on social media. Yuneec said the new flying camera will fly both indoors and outdoors, and is controlled by an iOS or Android app, and can instantly post videos and photos to Twitter, YouTube, Instagram and WhatsApp.

Marketing 113

Marketing Social Media Pricing Media 113

Tech Zulu Event

AUGUST 19, 2010

TechZulu and Schmoozd have joined forces to bring you Startup Demo during Social Media Week. Each company will have 5min in the hot seat with Amanda Coolong as she gives you the opportunity to tell thousands of viewers in the TechZulu network about your company live. Price: FREE. About Social Media Week.

Social Media 71

Social Media Media Startup Mixergy 71

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. New media shapes and reflects the customer experience.

Social Media 98

Social Media Technical Review Media Services 98

socalTECH

AUGUST 27, 2018

According to GoGuardian, the new software assesses the content students are creating and interacting with online via web searches, social media, chat, forums, email and online collaboration tools. Pricing on the new software was not announced. READ MORE>>.

Software 100

Software Social Media Equity Tool 100

Startup Professionals Musings

FEBRUARY 17, 2021

Almost anyone can start a company today on a shoestring budget, following these cost-cutting recommendations: Establish a solid legal structure for your business. Social media facilitates marketing and sales. Setting up the business as an LLC or C-corporation can now be done online with low registration fees and minimal risk.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

OCTOBER 23, 2022

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.

Social Media 107

Social Media Tool Google Yahoo 107

Startup Professionals Musings

NOVEMBER 19, 2022

With today’s interactive social media and the real-time Internet, both customers and employees see inside your company easily, so you can’t hide your real company culture. Examples of companies well known for their winning cultures inside and out include Apple and Google. Lead with purpose as a balance to profit.

Organization 119

Organization Social Media Guide Customer 119

Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. If you want to drive up the demand for your core product, one smart tactic is to drive down the price of all complementary products. Free’ doesn’t make it stand out when there are a million alternatives at the same price.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

JULY 7, 2021

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Today your reputation online is more important than your price, service, or location. Be selective in how you communicate.

Social Media 144

Social Media Media Summary Satisfaction 144

Startup Professionals Musings

DECEMBER 21, 2022

He is the Founder of the very successful Container Store , while still making Fortune magazine’s 100 Best Companies to Work For list for seventeen consecutive years. It’s a win-win deal that keeps customers coming back, helps your company, and incents customers to bring in their friends through word-of-mouth and social media.

Training 127

Training Customer Custom Social Media 127

socalTECH

MAY 18, 2015

The company says it has engaged search firm Korn Ferry in the effort. Cinedigm said the company is specifically looking for board members from the areas of television, over-the-top television, social media, marketing, entertainment, capital markets, and related areas. READ MORE>>.

Social Media 100

Social Media Entertainment Content Los Angeles 100

Startup Professionals Musings

AUGUST 26, 2016

With today’s interactive social media and the real-time Internet, both customers and employees see inside your company easily, so you can’t hide your real company culture. Examples of companies well known for their winning cultures inside and out include Apple and Google. Lead with purpose as a balance to profit.

Company 54

Company Companies Social Media Organization 54

Startup Professionals Musings

JANUARY 26, 2020

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.

Social Media 131

Social Media Startup Tool Google 131

Startup Professionals Musings

SEPTEMBER 16, 2020

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customers react poorly when they hear your value claims for them, and see more value to you (bottled water in your hotel room at a high price as a “convenience” to you).

Customer 158

Customer Custom Social Media Satisfaction 158

Startup Professionals Musings

OCTOBER 30, 2022

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. What most companies don’t realize is that businesses don’t drive customer trends anymore, customers drive business trends.

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. New media shapes and reflects the customer experience.

Services 128

Services Social Media Technical Review Media 128

Startup Professionals Musings

JULY 24, 2020

But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. They don’t realize how much it costs in time and money to get there, and only one out of a hundred large consumer product companies around the world have ever made it.

Customer 136

Customer Custom Social Media Startup 136

Startup Professionals Musings

MARCH 20, 2020

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

JANUARY 5, 2020

Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Pushing yourself on customers by touting features and price doesn’t work anymore.

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

FEBRUARY 22, 2020

With today’s interactive social media and the real-time Internet, both customers and employees see inside your company easily, so you can’t hide your real company culture. Examples of companies well known for their winning cultures inside and out include Apple and Google. Lead with purpose as a balance to profit.

Guide 124

Guide Social Media Organization Customer 124

Tech.Co

JUNE 22, 2021

Understand the costs with our complete Shopify Pricing Guide. While some enormous companies use Shopify's platform — including KKW Beauty and Kylie Cosmetics, the beauty brands of Kim Kardashian and Kylie Jenner, respectively — most Shopify merchants are small businesses. Considering Shopify? And yes, that includes us here at Tech.co.

Marketing 177

Marketing Buzzfeed Guide Platform 177

TechCrunch LA

AUGUST 5, 2022

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. But for now, it remains unclear whether that will come to fruition.

Platform 210

Platform Social Media Netflix Content 210

InfoChachkie

OCTOBER 24, 2011

As Guy Kawasaki pointed out in our recent conversation , “…it is cheaper than ever to start a company. Marketing is free or cheap because of social media. If there was ever a time to start a company, this is it.”. However, a recessionary market also generates a number of Big Dumb Company (BDC) refugees.

Company 257

Company Companies Startup Study 257