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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality.

Pricing 226
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How to Talk About Valuation When a VC Asks

Both Sides of the Table

VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals. As an entrepreneur it can feel as intimidating as going to buy a car where the dealer knows the price of every make & model of a car and you’re guessing at how much to pay.

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Recognize your five critical business risks.

Berkonomics

Of course, there are external risks that cannot be controlled or predicted but can be planned for as well – natural disasters, sudden political or economic events that rattle the entire economy, and more. Fourth is competitive risk. These include having a current knowledge of competitors’ hiring practices, pricing strategy, and more.

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“What’s in it for me?” A motivational lesson

Berkonomics

Email readers, continue here…] Suppliers need you to be a good customer, to pay a reasonable price for goods or services, to pay your bills on time, and of course to reorder when the time comes. Good suppliers want to create solutions to your needs and distance themselves from their competition.

Customer 120
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Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

Product differentiation is absolutely necessary to make a sale when there is visible competition, as there usually is in any sale. Provide a deadline after which the price will increase, the sale will end, the product will be re-allocated to another customer, or a tax credit will expire.

Sales 226
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Some Thoughts about Selling at Startups

Both Sides of the Table

Here is a sample of the reading list for the course that gives you a flavor for just how modern and practical this course is. I got an email recently from my friend & fellow VC, Jeff Bussgang from Flybridge Capital Partners in Boston. My list of excuses includes: product, pricing, competition and lack of sales support.

Startup 319
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Can you overcome five risks and create wealth?

Berkonomics

Of course, we are speaking of increased valuation of your company when we speak of “wealth.” Email readers, continue here…] Are you ahead or behind the market with your product or service? And fifth: Competitive risk. . So, let’s examine them and mitigate them. Make you wealthy someday. The carrot and the stick.