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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379
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The Importance of Realism in Startups

Both Sides of the Table

It’s only 12 minutes long and if you’re a first-time entrepreneur (or second time, frankly) I encourage you to watch it if for nothing else than to get a sense that your struggles are universal. Startups are filled with enormously talented people – often product people & engineers. Even success feels hollow.

Startup 412
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7 Attributes of An Entrepreneur's Startup Dream Team

Startup Professionals Musings

Thus the top priority of every entrepreneur who wants funding should be to build and highlight their “dream team” of co-founders, executives and advisers, to attract the biggest and best investors. Solo entrepreneurs rarely find an investor. Investors talk to each other and they love warm introductions to up-and-coming entrepreneurs.

Startup 60
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An Entrepreneur Platform To Put You Above the Crowd

Startup Professionals Musings

So what’s an entrepreneur to do to get his new business noticed these days? Most entrepreneurs I know are too busy creating a compelling product to give proper focus to the four phases of building a people and media platform that Hyatt says are equally critical for long-term success: Platform creation prior to launch.

Platform 105
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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. I have always worked on early stage products. Some of the products I’ve helped validate and launch include GoToMyPC, GoToMeeting and AppFolio.

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Every Small Business Should Celebrate the Positives

Startup Professionals Musings

Sponsored by VISA Business Running a small business as an entrepreneur is a never-ending challenge of new products, customers, competitors, and an unpredictable economy. Too many entrepreneurs never find the time to reflect on the positives of their lifestyle, or even take a break. Beat the competition.

Startup 92
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Why We’re Looking to Fund Stuff With More Meaning

Both Sides of the Table

Many questioned whether it could survive under the fail whale, inevitable competition from Facebook, founder fighting, fights with 3rd-party developers let alone become a revolutionary business that could make money. We look at stage, geography and of course sector. Far from it. Lots of it.

Funding 362