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Don’t Underrate The Value Of A Startup Plan Document

Startup Professionals Musings

There really is no excuse these days, with samples on the Internet, business-plan books in every bookstore, and dozens of apps to automate the process. Of course, if you don’t yet understand all the elements, it’s time to learn. A great business plan doesn’t have to be a book in length, with extensive financial statements.

Startup 102
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7 Business Experimentation Myths That Are Outdated

Startup Professionals Musings

The pace of change to stay competitive in business today continues to increase. While online retailers may define a sample as fifty thousand customers, a realistic test group for a physical store may be dozens or less. Yet a large sample does not necessarily lead to better data.

Sample 124
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Here Is When Your New Business Needs A Written Plan

Startup Professionals Musings

There really is no excuse these days, with samples on the Internet, business-plan books in every bookstore, and dozens of apps to automate the process. Of course, if you don’t yet understand all the elements, it’s time to learn. A great business plan doesn’t have to be a book in length, with extensive financial statements.

Sample 137
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5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area. A sample of three views is adequate. If your investor is unknown, or peers offer no positive attributes, take it as a red flag.

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10 Startup Actualities That Demotivate Entrepreneurs

Startup Professionals Musings

A few years ago, I enjoyed one of Guy Kawasaki’s first books, “ Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.” Here is a sampling of ten themes from the book that I think are just as relevant today as they were then: The reality of starting.

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How The Reality That Entrepreneurs Face Is Not Fair

Startup Professionals Musings

A few years ago, I enjoyed one of Guy Kawasaki’s first books, “ Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.” Here is a sampling of ten themes from the book that I think are just as relevant today as they were then: The reality of starting.

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8 Errors To Avoid In Your First Minute With Investors

Startup Professionals Musings

Of course, it’s always good to speak with conviction, but marketing terms such as “improved productivity” or “lower cost” won’t make your offering memorable. Describe technology and features, not competitiveness. For customers, a sample, demo device, or at least a brochure will solidify the message and your readiness to deliver.

Sample 127