Startup Professionals Musings

MAY 13, 2023

In my experience, consummate entrepreneurs tend come up with more startup ideas than they can ever implement, and some of the ideas may not even make business sense. But how does any entrepreneur know which ideas to implement, and which ones are best left behind? Separate nice-to-have ideas from ones solving painful problems.

Ideas 106

Ideas Technical Review Patents Startup 106

Berkonomics

JULY 27, 2017

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release. Find one to teach you.

Customer 243

Customer Custom Design Conference 243

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. Make user-centered design processes iterative.

Design 105

Design Customer Custom Product 105

Both Sides of the Table

NOVEMBER 25, 2014

He wants to compete to be the lead drummer in the competitive ensemble and study under Terence, an obsessive instructor who is hell bent on winning competitions for the school. But the film has my brain buzzing all week about obsessive and competitive people. I absolutely loved the film. I loved the music. We revere musicians.

Competition 394

Competition Startup Writing Marketing 394

Startup Professionals Musings

APRIL 15, 2022

Most people think innovation is all about ideas, when in fact it is more about delivery, people, and process. They take you step-by-step through the innovation execution process, in the context the ten most common myths about innovation, which I think makes their approach particularly instructive: Innovation is all about ideas.

Ideas 135

Ideas Startup Resource Research 135

Startup Professionals Musings

JUNE 25, 2021

As a business mentor, I sometimes feel besieged by people begging for my view and support of their latest idea. In reality, I like most ideas, but I have to tell them that the real challenge is taking the inspiration from a dream to a business reality. Now you see why no one should judge business success potential by the idea alone.

Ideas 136

Ideas Entrepreneur Mentor Resource 136

Startup Professionals Musings

SEPTEMBER 5, 2020

In business, and in your personal life, the ability to anticipate and overcome criticism is one of the biggest differentiators between leaders, who make things happen, and followers, who may have great ideas but never seem to get things to go their way. The reality is that good ideas are always challenged, so you need to expect it.

Ideas 126

Ideas Case Study Mobile Resource 126

Startup Professionals Musings

NOVEMBER 26, 2021

Every business I know needs to be on a constant lookout for new ideas, both in what they offer to customers, and in their internal operations, to stay competitive. Fortunately, there are ways to nurture the creation and capture of new ideas. Openly ask for new ideas from your team and others.

Ideas 132

Ideas PPC Customer Custom 132

Berkonomics

APRIL 11, 2019

An entrepreneur pitches using a deck with no slide for competition. We have no competition.”. Whether you have not been able to find companies doing “something like” the plan, or you has not considered the most obvious killer of new ideas – doing nothing, it is a faux pas that should never be allowed to happen. Do your homework!

Competition 120

Competition Slides Research Sales 120

Startup Professionals Musings

MARCH 2, 2020

One thing I have learned the hard way in business is that implementing new ideas is usually much more difficult than conceiving the idea in the first place. That’s why I caution my aspiring entrepreneur clients against proclaiming to investors that they are a great “idea” person. For example, I have a friend with a Ph.D.

Ideas 126

Ideas Writing Examples Outsource 126

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. Make user-centered design processes iterative.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

NOVEMBER 13, 2020

Many aspiring entrepreneurs I mentor can talk at length about their innovative ideas and passions, and ask lots of good questions, but never make much progress in building a real business. In my experience, building a business is much more about getting things done than having great ideas. Establish a clear visual picture of each goal.

Ideas 121

Ideas Writing Startup Entrepreneur 121

Startup Professionals Musings

DECEMBER 24, 2022

In her classic book, “ Rookie Smarts ,” Liz Wiseman, one of the top thought leaders in business, amplifies this point as it relates to hiring and cultivating the curious, flexible, youthful mindset in keeping a mature company young and competitive, as well as keeping experienced employees more productive. Swap jobs with a colleague for a day.

Competition 102

Competition Company Companies Startup 102

InfoChachkie

DECEMBER 16, 2013

Tracy DiNunzio, Founder and CEO of Tradesy , recently shared her insights regarding the best approach for entrepreneurs to address competition. Tracy addressed the issue of competition head on, telling the largely student audience, "As I started to think about launching Tradesy, I looked around and there was a lot of competition but.

Competition 254

Competition SaaS Santa Barbara Entrepreneur 254

Startup Professionals Musings

AUGUST 12, 2019

Most entrepreneurs are quick to assert to potential investors that their product or solution will kill the competition, but unfortunately your opinion alone is not enough to convince most experienced investors. A competitive advantage to a non-problem or tiny niche is not interesting to investors.

Competition 86

Competition Patents Startup Customer 86

Startup Professionals Musings

SEPTEMBER 16, 2019

A popular approach for aspiring entrepreneurs these days seems to be to corner anyone who will listen, with a pitch on their current “million dollar idea.” In my opinion, ideas are a commodity, and are really not worth much, outside the context of a visionary leader who can execute. Positive inspirational communication.

Ideas 101

Ideas Startup Entrepreneur Resource 101

Startup Professionals Musings

JANUARY 11, 2020

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends. Remember when you were a startup?

Customer 143

Customer Custom Examples IBM 143

Berkonomics

JUNE 27, 2019

And that behavior results in leaving little time for outreach to the most critical component in your chain – your key customers. Then, what is a benchmark for customer outreach? But, do your customer know that they want? Do customers know what they want from their suppliers for future products? That’s bad behavior!

Customer 120

Customer Custom Course Email 120

Startup Professionals Musings

MAY 28, 2023

In business, and in your personal life, the ability to anticipate and overcome criticism is one of the biggest differentiators between leaders, who make things happen, and followers, who may have great ideas but never seem to get things to go their way. The reality is that good ideas are always challenged, so you need to expect it.

Ideas 136

Ideas Case Study Mobile Resource 136

Startup Professionals Musings

AUGUST 10, 2020

I find that many entrepreneurs are so passionate about their own idea that they can’t stop selling it to potential partners. Let candidates educate you on attributes you need and they bring. The key here is to do more listening than talking in both formal and informal interviews.

Competition 174

Competition High Tech Startup Social Media 174

Startup Professionals Musings

APRIL 21, 2023

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Innovative technologies have no value until they are turned into solutions to real customer problems. Idea management. Build and manage a pipeline of ideas.

Coach 137

Coach Metrics Competition Ideas 137

Startup Professionals Musings

OCTOBER 9, 2020

Leveraging the global network will improve your odds of a highly skilled match, and bring diversity, as well as more innovative ideas and thinking to your team. You can advertise your “greener” strategy, which today will get you greater customer loyalty and advocacy. Optimize staffing overhead and flexibility in a fluid market.

Competition 168

Competition Startup Demand Training 168

Berkonomics

APRIL 19, 2012

Professional investors laugh when they hear an entrepreneur state, “We have no competition.” Whether the entrepreneur has not been able to find companies doing “something like” the plan, or s/he has not considered the most obvious killer of new ideas – doing nothing, it is a faux pas that should never be allowed to happen.

Competition 189

Competition Slides Sales Ideas 189

Berkonomics

MAY 18, 2023

Variations on the theme… [Email readers, continue here…] You can expect to have the same attitude if a past employee resurfaces after a layoff, resignation or after being fired, with a plan for a competitive business – or as an employee of a competitor. What could you do if your company secrets are compromised?

Company 156

Company Companies Layoffs Competition 156

Startup Professionals Musings

SEPTEMBER 27, 2019

A theme I often hear from the entrepreneurs and startups I advise is that once they see that first surge of traction from customers, they can relax and enjoy life for a change. In today’s world of growing competition and customer evolution , holding your own, and growing to the next level is a constant challenge that can never be ignored.

Ideas 77

Ideas Customer Custom Competition 77

Startup Professionals Musings

SEPTEMBER 30, 2016

In business, and in your personal life, the ability to anticipate and overcome criticism is one of the biggest differentiators between leaders, who make things happen, and followers, who may have great ideas but never seem to get things to go their way. A new idea is a step into the unknown, and always represents some risk.

Ideas 92

Ideas Case Study Mobile Resource 92

Berkonomics

DECEMBER 29, 2022

What if we could do it better, do it in a new way, do it to attract new customers, do it to distance ourselves form the competition? Can we rapid prototype this idea into a product and try it out on potential customers? Do we need to co–create this with a “teacher–customer?” What wows? What works?

Design 156

Design Framework Ideas Customer 156

Startup Professionals Musings

MARCH 10, 2023

I still see entrepreneurs who spend money and time for months on a new business idea without any separation of personal and business funds, and any formal accounting system for their new business. Productivity and repeatability is the hallmark of a good business, whereas a hobby usually assumes everything is custom built and personal.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

Berkonomics

AUGUST 31, 2023

Know your market and competition, or don’t spend a dime on anything else. In this case, the competition was not from a company but from a new technology. When I listen to a pitch from an enthusiastic entrepreneur or read the summary of a business plan, one of the first questions I ask is about the strength of the competition.

Competition 156

Competition Research Summary Pricing 156

Startup Professionals Musings

MARCH 8, 2015

A popular approach for aspiring entrepreneurs these days seems to be to corner anyone who will listen, with a pitch on their current “million dollar idea.” In my opinion, ideas are a commodity, and are really not worth much, outside the context of a visionary leader who can execute. Positive inspirational communication.

Ideas 115

Ideas Startup Entrepreneur Resource 115

Berkonomics

JUNE 2, 2022

Are you working with or selling to a particularly important competitor to your target customer? Dropping that name will often immediately draw a response if the decision maker is curious or particularly competitive. Let me reinforce this: never reveal competitive information to gain access or advantage.

Ideas 156

Ideas Sales Competition Venture Capital 156

Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online. Status factors are more important than demographics.

Customer 85

Customer Custom Product Metrics 85

Startup Professionals Musings

JUNE 12, 2019

Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. The challenge I hear from savvy business owners and entrepreneurs operating on a shoestring is that providing a superior customer experience costs money.

Customer 96

Customer Custom Coach Pricing 96

Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. A great innovation starts with at least three ideas.

Ideas 145

Ideas Startup Case Study Writing 145

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Your content must continue to deliver new ideas. Educational.

Customer 93

Customer Custom Marketing Tips 93

Berkonomics

DECEMBER 3, 2020

Imagine the room in which several graduate business school student groups have gathered, tasked with coming up with an idea for a business plan competition. The group starts with a blank sheet, and toils through idea after idea, trying to come up with a product or service that might become the next FedEx. Then remove it.

Startup 156

Startup Ideas Customer Custom 156

Startup Professionals Musings

JULY 23, 2023

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 96

Startup Education Ideas Customer 96