Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Custom 146

Custom Customer Startup Course 146

Startup Professionals Musings

JUNE 28, 2023

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. Employees can share best practices with customers on social network platforms and customers can help each other.

Social Media 112

Social Media Media Software Review Social Network 112

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Custom 150

Custom Customer Design Product 150

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Both Sides of the Table

APRIL 18, 2019

The Truth About the Scooter Economy?—?An Pause to think about how remarkable that truly is. They also were exclusive to Bird so they gave the company a competitive advantage. Turns Out There Are Competitive Moats There were some tech meme’s out there last year that scooter companies had no moats. they were highly visible.

Santa Monica 250

Santa Monica Venice Competition Software Review 250

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. I believe growth hacking is about all of this. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Custom 146

Custom Customer Marketing Startup 146

Startup Professionals Musings

AUGUST 10, 2020

I find that many entrepreneurs are so passionate about their own idea that they can’t stop selling it to potential partners. If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies.

Competition 174

Competition High Tech Startup Social Media 174

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Custom 124

Custom Customer Startup Course 124

Both Sides of the Table

FEBRUARY 12, 2017

It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media to emulate.

Buzzfeed 210

Buzzfeed Media Content News 210

Both Sides of the Table

JANUARY 19, 2015

We have made 5 online video investments in total – some we will talk about later this year. ” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. This is 14% of world population and 33% of all people online. .”

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only.

Social Media 99

Social Media Custom Customer Media 99

Startup Professionals Musings

DECEMBER 6, 2012

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only.

Social Media 91

Social Media Custom Customer Media 91

Startup Professionals Musings

NOVEMBER 25, 2019

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Competition 127

Competition Case Study Platform Yahoo 127

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. 1% click through rate and Facebook manages to be about half as good as that.

Social Media 140

Social Media Media Snapchat Platform 140

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. 1% click through rate and Facebook manages to be about half as good as that.

Social Media 95

Social Media Media Snapchat Platform 95

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Increase customer leads and conversion.

Social Media 98

Social Media Platform Media Custom 98

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 96

Social Media Media Marketing Metrics 96

socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

Media 235

Media Content Startup IP 235

Startup Professionals Musings

FEBRUARY 11, 2023

Many experts are certain that successful entrepreneurs are the ones with the most inspiration (passion and dream), while others will assert that it’s about more perspiration (working harder). Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. Increasing customer focus and loyalty.

Startup 118

Startup Satisfaction Custom Customer 118

Both Sides of the Table

JUNE 28, 2018

less than 18 months from when the company was created so I thought it was probably a good time to weigh in on the questions I get asked most frequently and why we’re so excited about Bird. How could Bird really be worth the reported $2 billion valuation that I read about in this press? That’s what we all thought about Uber, too.

Santa Monica 256

Santa Monica Funding Startup Course 256

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Custom 85

Custom Customer Product Marketing 85

Startup Professionals Musings

FEBRUARY 8, 2015

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. They are all about how customers broadcast their pleasure or unhappiness to others. Customer upsell: Sell more to existing customers.

Custom 100

Custom Customer Satisfaction Social Media 100

Startup Professionals Musings

FEBRUARY 14, 2021

In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos.

Competition 166

Competition Funding Startup Patents 166

Startup Professionals Musings

AUGUST 14, 2014

In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos.

Competition 93

Competition Startup Patents Slides 93

Both Sides of the Table

MARCH 27, 2011

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. This is a post to help you figure out why you should write and what you should talk about. I never really expected a big audience or ever thought about it. By definition, you read blogs.

Blogging 373

Blogging Startup Writing Venture Capital 373

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? You need to clearly convey what makes your startup the only choice for your customers.

Marketing 141

Marketing Startup Social Media Technical Review 141

socalTECH

OCTOBER 23, 2012

We sat down with TX Zhuo , who is heading up the firm's venture investments, about the fund and his path here after a recent stint at Eric Schmidt's Innovation Endeavors fund in Palo Alto. Specifically, we look at digital media, healthcare IT, e-commerce, education technology and financial services. What is Karlin Ventures?

Funding 253

Funding Startup Invest Commerce 253

Startup Professionals Musings

JANUARY 24, 2018

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

Demand 71

Demand Custom Customer Tips 71

Startup Professionals Musings

APRIL 26, 2015

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Custom 100

Custom Customer .Net Competition 100

Startup Professionals Musings

MAY 16, 2020

Many experts are certain that successful entrepreneurs are the ones with the most inspiration (passion and dream), while others will assert that it’s about more perspiration (working harder). Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. Increasing customer focus and loyalty.

Satisfaction 174

Satisfaction Custom Customer Outsource 174

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. None should be considered competitive mutually exclusive to any other. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

OCTOBER 11, 2013

Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. It’s more about which customers broadcast their pleasure or unhappiness to others. Customer upsell, selling more to existing customers.

Custom 97

Custom Customer Satisfaction Social Media 97

Startup Professionals Musings

MARCH 11, 2014

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Custom 98

Custom Customer .Net Competition 98

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value. I now use them exclusively.

Social Media 134

Social Media Case Study Custom Customer 134

Startup Professionals Musings

JANUARY 12, 2022

I’ve learned over the years that you need to start with specific goals, a focused strategy , and a motivated and prepared team in order to penetrate competitive defenses. They assume their innovation will overwhelm any competition, anywhere. Capitalize on territory the competition has not penetrated.

Marketing 125

Marketing Technical Review Startup Resource 125

Startup Professionals Musings

APRIL 14, 2017

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world.

Competition 65

Competition Social Media Metrics Custom 65