article thumbnail

Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. that’s where the customers are. But if you ask anyone in the ecosystem of customer acquisition?—?founders, no surprise?—?that’s founders, marketers, investors?—?and

Product 424
article thumbnail

6 Reasons Earned Social Engagement Surpasses Paid Ads

Startup Professionals Musings

They are going to Instagram, TikTok, WhatsApp, and Snapchat. by 15 million users since 2017, as young people ages 12 to 17 migrate to Snapchat and Instagram. Each participant becomes part of your marketing department, as other customers read their output, and become part of the conversation. When the glass is only.04%

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. That means it solves a real problem for real customers who are ready and able to spend real money. The number of current potential customers is large and growing. So let’s take a look.

Platform 118
article thumbnail

6 Ways The Business Social Media Players Are Changing

Startup Professionals Musings

They are going to Instagram, Tumblr, Pinterest, and Snapchat. Snapchat is currently the fastest growing social network, while Instagram is close behind with a bigger share globally of new sign-ups. by 15 million users since 2017, as young people ages 12 to 17 migrate to Snapchat and Instagram. When the glass is only.04%

article thumbnail

Why Unicorns Are No Longer Enough. The Battle for Hendecorns

Both Sides of the Table

We built MakeSpace’s logistics systems and customer applications (to see all of your items in storage in beautiful photography) in the first year. Then we launched our service in NYC and in just one year captured 2% of all new storage customers in our target demo in just one year with almost no marketing budget.

Snapchat 150
article thumbnail

6 Insights On Social Media Trends You Need To Know

Startup Professionals Musings

They are going to Instagram, Tumblr, Pinterest, and Snapchat. Snapchat is currently the fastest growing social network, while Instagram is close behind with a bigger share globally of new sign-ups. in 2017, as young people ages 12 to 17 migrate to Snapchat and Instagram. That won’t build any competitive advantage.

article thumbnail

How To Set A Balance Of User Growth Vs Profitability

Startup Professionals Musings

Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. That means it solves a real problem for real customers who are ready and able to spend real money. The number of current potential customers is large and growing. So let’s take a look.