Berkonomics

JULY 26, 2018

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Is your product or service one that responds to a customer need, real or perceived? Why buy it?”. Why buy MINE? .

Sales 226

Sales Customer Custom Pricing 226

Startup Professionals Musings

AUGUST 8, 2022

Success in any business these days requires a constant flow of new and innovative solutions, to keep up with changes in the market, competition, and to attract new customers. Business plans should be loose frameworks to be used as guidelines rather than detailed route maps. Assign innovation projects to production organizations.

Ideas 111

Ideas Framework Summary Organization 111

SoCal Tech Calendar

OCTOBER 31, 2008

Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures. Each delivery platform requires a different pricing model that attempts to maximize profits, but also impacts the company's infrastructure, channel, and competitive positioning.

Pricing 100

Pricing Technology Council Framework Platform 100

Both Sides of the Table

NOVEMBER 4, 2010

Let me start with Professor Christensen’s definition: “An innovation that is disruptive allows a whole new population of consumers access to a product or service that was historically only accessible to consumers with a lot of money or a lot of skill.&#. They offered a product that didn’t even try to compare with Siebel.

Startup 376

Startup Framework Marketing Customer 376

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379

Marketing Startup SEM SEO 379

Berkonomics

JULY 9, 2011

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Is your product or service one that responds to a customer need, real or perceived?

Sales 222

Sales Customer Custom Pricing 222

Startup Professionals Musings

NOVEMBER 6, 2019

Success in any business these days requires a constant flow of new and innovative solutions, to keep up with changes in the market, competition, and to attract new customers. Business plans should be loose frameworks to be used as guidelines rather than detailed route maps. Assign innovation projects to production organizations.

Ideas 94

Ideas Framework Summary Organization 94