Clues: How to think like a growth CEO
Berkonomics
DECEMBER 29, 2022
From their book, “Designing for Growth,” they iterate a four-question matrix, each with steps for creation through launch. What is? What if we could do it better, do it in a new way, do it to attract new customers, do it to distance ourselves form the competition? Then let’s design it so it will wow. What wows?
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