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Reflections On 2019: Andy Wilson, Alliance for SoCal Innovation

socalTECH

Today, we share the thoughts of Andy Wilson , Managing Director of the Alliance for SoCal Innovation (www.alliancesocal.org). The Alliance is following the classic start-up trajectory: transition from the big idea to your beachhead product offering. We'll be featuring contributions all through the holiday season.

SoCal 140
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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133
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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170
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Create An Industry Alliance Entrepreneurs: Need Friends On The Startup Playground

InfoChachkie

Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. You must be highly presumptive when approaching potential members of your alliance.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Even though many of these can be mitigated by testing and early customer feedback , you will find that it pays big dividends to do your homework before building and rolling out every new initiative: In today’s customer data overload, marketing is essential. Even more important than solution marketing is building your brand.

Product 141
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New Cybersecurity Alliance Continues Trend of Industry Collaboration

Xconomy

For the cybersecurity industry, 2016 is shaping up to be the year of alliances. It’s an interesting tactic that seems unusual in a competitive business environment, but makes sense when considering the constantly expanding sea of cyber threats—and solutions—through which organizations must wade.

Press 40
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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

It provided an industry-leading graphic development interface, but was not so strong on modeling and simulation. As a result, we shared in capturing a new high-end market, without major new marketing or development. Here is a summary of each: Complementary strengths allows extended market penetration.

Startup 173