Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Marty Zwilling.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

FEBRUARY 20, 2017

Here’s how it goes: You have a business development group with two people. Vanity metrics will make you feel good about site traffic of SEO over conversion rate or purchases of your product will get more attention than retention. So my corollary has always been “doing the right things is more important than doing things right.”

Activity 164

Activity Conference Press Case Study 164

Both Sides of the Table

JANUARY 19, 2015

But if your goal is to develop an audience that can be monetized in other ways, I’ll repeat my argument “you need to fish in the pond where the fish are.” And here’s the thing … YouTube PAYS YOU to develop these audiences. I believe that the high revenue share YouTube takes encourages platform competition.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

MARCH 14, 2013

If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? We provide strategic advice to digital media companies in a manner that reflects how corporate development is actually done. Do I have data or facts to present so the story has legs? Final example.

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

APRIL 4, 2011

And given your stage of development you sure better at least know what your goal is. How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”.

Metrics 346

Metrics Startup SEO Customer 346

socalTECH

MARCH 13, 2020

Constantine is CEO of Ulevate, and Dmitri is an advisor, and also is known as the co-founder of email management and filtering software developer SaneBox. Our cost is very low, which allows us a key, competitive advantage. What is Ulevate? Instead, we give it to them for free. Eighteen to twenty percent of the revenue is services.

Template 124

Template Beverly Hills Startup SEM 124