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5 Keys To Achieving Memorable Competitive Distinction

Startup Professionals Musings

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Differentiation is still a key requirement for a successful startup rollout, and but it must be sustainable to keep ahead of new competition. Marty Zwilling.

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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Marty Zwilling

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8 Ways To Stay Competitive In Today’s Technical World

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Only one component of running a business is managing technology, but it is a critical component, so no entrepreneur can afford to ignore it or totally delegate it.

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9 Mindset Indicators of a High Potential Entrepreneur

Startup Professionals Musings

In my role as mentor to business professionals, I often get the question about your potential of going out on your own as an entrepreneur, versus your current role of working for a boss at an established company. If you enjoy wearing many different hats and are constantly learning new skills, you will get more satisfaction as an entrepreneur.

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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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6 Mistakes Often Made By Entrepreneurs Due To Passion

Startup Professionals Musings

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. With the success of Facebook and Twitter, I still see new social media startups almost every day, with most destined to fail. A smart entrepreneur learns to embrace failure as a badge of learning that provides a competitive edge.

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Why More Sales And Less Competition Is Not Sufficient

Startup Professionals Musings

With the pervasive and instant communication of social media and the Internet, businesses can no longer hide behind the mask of their own hype, either inside the company or outside. I believe these steps are especially critical to the success of entrepreneurs who are rolling out new businesses today.