Remove Competition Remove Entrepreneur Remove Social Media Remove Summary
article thumbnail

7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Marketing 114
article thumbnail

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Customer 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references.

article thumbnail

10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

As an advisor to new hardware entrepreneurs, I often hear the myth that a business plan is no longer required to find an investor, if your idea is good enough. What you don’t realize is these famous investors only deal with entrepreneurs who sold their last company for a $100M dollars or more. and trademarks.

Product 169
article thumbnail

How To Pick Your Focus For Your Next Business Venture

Startup Professionals Musings

As a startup advisor and investor, I’ve heard and seen hundreds of pitches from entrepreneurs, and the majority of founders are convinced that if you will just give them an hour or more time, you will love their business. Highly saturated domains (more than 10 existing players), such as niche social media sites, are highly risky.

Startup 96
article thumbnail

Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Bloom is a widely known expert on managing business growth, and he starts by summarizing the three key weapons of current customers, which include an instant summary of choices, prices, and features. As an entrepreneur and startup, you should love this environment and cater to it. This new world is all about empowered customers.

Customer 146
article thumbnail

10 Entrepreneur Risks Worth Taking in Every Startup

Startup Professionals Musings

For true entrepreneurs, risk is viewed as a positive, with its implied challenge to overcome the unknown and hitting the big return. One way to learn is to understand better how successful entrepreneurs approach risk, and look at actual strategies they use for success. This is the origin of the “first movers” competitive advantage.