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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Marketing 114
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8 Keys To Starting A Venture With Minimal Equity Loss

Startup Professionals Musings

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Here are the key principles I recommend as an advisor to many entrepreneurs: Start your business in your own home. Marty Zwilling

Equity 139
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6 Keys To New Business Growth From Global Opportunity

Startup Professionals Musings

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. Nothing could be further from the truth. Currency exchange fluctuations can wipe out gains.

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Customer 146
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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.

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8 Ways To Get Your Business Going Without Investors

Startup Professionals Musings

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Here are the key principles I recommend as an advisor to many entrepreneurs: Start your business in your own home. Marty Zwilling.

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6 Strategies To Find An Investor For Your New Venture

Startup Professionals Musings

One of the biggest myths I have found in the entrepreneur community is that every startup needs one or more outside investors for credibility and success, and perhaps is even entitled to at least one. Searching LinkedIn, for example, is a must for contemporary entrepreneurs. But don’t wait for them to contact you. Marty Zwilling