Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

AUGUST 10, 2020

Just like you don’t have to be a financial guru to recognize a good CFO, or a marketing genius to hire a VP of Marketing, you can find the right technical partner or team member by using the right evaluation and hiring steps, including the following: Engage a technical advisor to assist with recruiting and early interviews.

Competition 174

Competition High Tech Startup Social Media 174

Startup Professionals Musings

JUNE 2, 2021

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

Competition 142

Competition Software Review Social Media Customer 142

socalTECH

MARCH 18, 2014

near real-time automated intelligence gathering systems that scour public and private data sources like websites, blogs, social media and email to unearth information businesses can use for competitive advantage. Bitvore, led by Jeff Curie, said that it has developed a.

Software 227

Software IBM IBM Social Media 227

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 99

Social Media Customer Custom Media 99

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 98

Social Media Platform Media Customer 98

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Startup Examples Customer 170

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 95

Social Media Media Snapchat Platform 95

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.

Marketing 162

Marketing Social Media Metrics Customer 162

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). In today’s highly competitive ad environment, both content and data are kings. The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

JANUARY 18, 2023

With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support. Even the best marketing doesn’t do it.

Competition 109

Competition Services Customer Custom 109

socalTECH

APRIL 14, 2010

I was working with sponsors and partners, and finding that they were interested in identifying smaller markets where they could hone in on an audience, versus buying ads on something like iVillage with millions of eyeballs. Is this competitive with Modern Mom? Lolita Carrico: I don't think it's competitive.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Tech Zulu Event

APRIL 30, 2014

In order to support all of these teams, there are several on-campus startup competitions every year, from the Silicon Beach USC competition to the New Venture Seed Competition, with prize funds to help build the companies. If the online solutions that exist in the markets today were adequate, that number would be near zero.”

Competition 104

Competition Startup USC Southern California 104

Startup Professionals Musings

SEPTEMBER 19, 2022

Differentiation is still a key requirement for a successful startup rollout, and but it must be sustainable to keep ahead of new competition. Marketing and target customer relationships are always required, no matter how obvious the differentiation is to you. In my view both of these numbers have come down recently.

Competition 123

Competition Customer Custom Examples 123

InfoChachkie

JANUARY 25, 2012

Tal Siach is a life-long serial entrepreneur who has mastered social media as a guerrilla marketing tool. ” According to Tal, “It was a team effort… Intuit (was) trying to sue Mint. ’ It was funny to take this post and using social media to show that…this lawsuit doesn’t make any sense.

Social Media 194

Social Media Media Tool Advertising 194

Startup Professionals Musings

AUGUST 14, 2014

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. First to market, for example, is not normally a sustainable advantage for startups. Thought leadership position in your market and customer set.

Competition 93

Competition Startup Patents Slides 93

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 140

Social Media Media Snapchat Platform 140

Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. Your passion isn’t enough to create a market.

Technology 127

Technology Marketing Social Media Customer 127

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

OCTOBER 4, 2021

With the pervasive and instant communication of social media and the Internet, businesses can no longer hide behind the mask of their own hype, either inside the company or outside. Engaging visions today include elements of social and environmental responsibilities, as well as economic returns to constituents.

Competition 110

Competition Sales Customer Custom 110

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

NOVEMBER 14, 2020

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. Mobilize the total power of your team to not only build the product, but also build the market. Give credit.

Marketing 130

Marketing Develop Development Startup 130

Startup Professionals Musings

FEBRUARY 14, 2021

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. First to market, for example, is not normally a sustainable advantage for startups. Thought leadership position in your market and customer set.

Competition 166

Competition Funding Startup Patents 166

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 64

Social Media Media Snapchat Platform 64

Startup Professionals Musings

JUNE 19, 2013

Marketing is everything these days. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late. I found some help from marketing coach David Newman’s new book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media. Give yourself the “So-what?”

Startup 103

Startup Marketing Social Media Technical Review 103

Both Sides of the Table

APRIL 10, 2010

And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications. Often these were things that would make Salesforce more competitive vis-a-vis Oracle and Microsoft.

Acquisition 287

Acquisition Develop Development Conference 287

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 59

Social Media Media Entrepreneur Platform 59