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How Epoxy Is Helping Content Creators Make Their Video More Social

socalTECH

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord. Sales, Sony Music Entertainment, in a statement. .

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FilmTrack Backs Content ID Effort

socalTECH

Los Angeles-based content and rights management software developer FilmTrack said late Tuesday that it is backing a new metadata standard for the media and entertainment industry. FilmTrack said it has linked with EIDR, an organization developing a new content identifier system for the movie and television industry.

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Hulu Bolsters Original Content Efforts With New Hire

socalTECH

Los Angeles-based streaming television provider Hulu is bolstering its original content efforts this Friday morning, saying it has named Beatrice Springborn as the company''s Head of Originals. Springborn joins the company from Storyline Entertainment, where she was head of television, in charge of the MTV series "Happyland".

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ICX Media Sets Up Shop In LA For Digital Content, AI Tools

socalTECH

ICX Media , a developer of artificial intelligence and adaptive learning-driven tools being used to help brands, media companies, and content companies with distribution and monetization, said it has set up shop in the Los Angeles area, with a new office in Santa Monica. The company is led by founder and CEO Michael Avon.

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Myspace Sets Entertainment Head

socalTECH

Beverly Hills-based Myspace , the online social entertainment site now owned by Specific Media, said this morning that it has named Roger Mincheff as President of Myspace Entertainment. Myspace said that Mincheff will help lead internal production and entertainment efforts, developing original programming and content for the site.

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Los Angeles-based Ficto launches its Quibi competitor — with Niantic as a content partner

TechCrunch LA

The company’s entertainment is designed to be interactive with live-streaming, geo-location, live chat, polling, choice-based narratives, 360 viewing, augmented reality, and click through e-commerce, the company said.