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Perfect Market Acquired By Taboola

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Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Perfect Market was advised by Headwaters MB in the deal. perfect market taboola merger acquisition content advertising optimization software idealab' READ MORE>>.

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FastSoft Names New Marketing VP

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Pasadena-based FastSoft , the developer of content acceleration software and appliances, said today that it has named Jerry Hall as Vice President of Marketing at the firm. Hall was most recently a consultant at Forge Strategic Marketing, and also has served at AirHop Communications, ProxiNet, NetBoost, and LanTronix.

Marketing 196
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Smarter Digital Marketing With Smartify's Carla Bourque

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How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196
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Perfect Market Raises $9 Million More

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Pasadena-based Perfect Market , which provides tools for publishers to better create value from their content, is announcing today that it has raised $9M in a new funding round. The round was led by Comcast Interactive Capital, and also included Idealab, Rustic Canyon Partners, Tribune Company, and Trinity Ventures.

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Perfect Market Gets $6.0M

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Pasadena-based Perfect Market , a provider of software which enables monetization of long tail content of publishers such as newspapers, has raised $6.0M Perfect Market is a spinout of Idealab. Tags: perfect market venture capital idealab publishing content newspaper publish. READ MORE>>.

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Julie Schoenfeld On Perfect Market's New Funding

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This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content.

Marketing 232
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Perfect Market Names Advisors

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Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. The firm is hoping its automated tools can help large, branded content publishers a way to drive traffic to their sites.