Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

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Both Sides of the Table

FEBRUARY 18, 2020

raised (more on that later), and the A-list names they’ve signed up for their first batch of content, they’ve certainly raised a lot of expectations and more than a few opinions. link] Why (and who) she thinks will pay for premium Quibi content In a world of Netflix, Hulu, HBO, and YouTube, why would a customer choose to pay the $4.99

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Content Netflix Platform Mobile 244

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Optimize your content for search engines to get attention.

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Customer Custom Marketing Social Media 172

TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. That’s because the startup is hoping to capture the wave of marketers who are warming up to AI tools to assist their job. do but for video production,” Xu said to TechCrunch, referring to two of the top AI content helpers of today.

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Generative AI Marketing Artificial Inteligence Template 182

socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Tags: perfect market content monetization publishing newspaper. READ MORE>>.

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Content Tool Search Engine Optimization Altadena 199

TechEmpower

JULY 24, 2023

How will you be taking this to market? What special data, content, APIs, etc., Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? How often is message content updated? How can we leverage AI to get our product to market faster? Free trials?

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Develop Development Technical Review SEO 520

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

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SoCal Tech Calendar

NOVEMBER 30, 2012

Tuesday, December 4, 2012 -- Content Marketing/PR for Start-Ups. Business Wire Los Angeles invites you to join us for a panel discussion on Content Marketing/PR for Start-Ups. Communicators from Allison+Partners, Digital LA, Brew Media Relations, and TechZulu will discuss how traditional PR is evolving.

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Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.

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Artificial Inteligence Marketing Press Resource 240

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

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Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

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Customer Custom Marketing Content 127

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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Marketing Startup SEM Blogging 139

socalTECH

AUGUST 30, 2018

Los Angeles-based EPARTRADE , which operates an online marketplace for performance racing parts, said this week that it has named John Kilroy as its Chief of Content and Audience Development. According to EPARTRADE, Kilroy will be Development, responsible for developing and implementing the overall content strategy for the company.

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Content Los Angeles Develop Development 100

Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

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Marketing Social Media Advertising .Net 120

socalTECH

JULY 18, 2018

Los Angeles-based Brat , which operates a content production studio that creates teen content for the online, streaming market, has raised $30M in funding, the company deta‎iled on Wednesday. The funding came from Anchorage Capital.

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Content Los Angeles Capital Product 100

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

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Marketing Framework Social Media Media 127

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. A good start is a book on content marketing, “ Accelerate! ” Curation, the most efficient content. Start creating content today.

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Content Marketing Startup eBook 114

socalTECH

MARCH 13, 2013

PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels.

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Content Tool Legalzoom News 171

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

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Content Marketing Newsletter Writing 67

socalTECH

JANUARY 16, 2020

Los Angeles-based FabFitFun , which offers up a seasonal "box" with a collection of products in the beauty, fashion, fitness, wellness, home, and tech areas, has named its very first Chief Marketing Officer.

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socalTECH

NOVEMBER 17, 2014

San Diego-based Soci , a developer of a social content discovery engine and social media marketing software product, has raised $1.5M Soci, led by Afif Khoury, develops a social content discovery and marketing engine. soci social media marketing venture capital content discovery' in a Series A funding.

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Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

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Marketing Invest Social Media SEM 114

SoCal Tech Calendar

OCTOBER 27, 2016

Wednesday, November 2, 2016 -- Content is King: How to Create and Curate Content That Makes an Impact. Better content is the key to positioning yourself or your business as an industry leader. Join owner of Pulse Infomatics and Author, Matt Moran, to learn the do’s and don’ts of content marketing.

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Content Examples Tool Organization 100

socalTECH

FEBRUARY 7, 2019

San Diego-based Power Digital Marketing , a digital marketing agency has raised a round of funding, from private equity investor Periscope Equity. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues. Financial details of the investment were not announced. READ MORE>>.

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Marketing SEO Funding Social Media 113

socalTECH

DECEMBER 30, 2013

Santa Monica-based Manalto has raised $1M in a seed funding round, for the company''s social media content management software. The company said it is developing "social ERP software" aimed at large enterprises and franchises, helping companies to manage their marketing on Facebook. The company is led by Anthony Owen. READ MORE>>.

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Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

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Marketing Startup Examples Customer 170

socalTECH

MARCH 3, 2020

Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry.

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Tool Marketing Santa Monica Advertising 113

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Perfect Market was advised by Headwaters MB in the deal. Perfect Market was backed by Comcast Ventures, Idealab, Rustic Canyon Partners, Square 1 Bank, Tribune Company, and Trinity Ventures.

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Rustic Canyon Marketing Idealab Advertising 147

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Recently I was reviewing a book on content marketing, “ Accelerate! ” Curation, the most efficient content. Start creating content today.

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Examples Content Marketing Entrepreneur 93

socalTECH

JUNE 19, 2014

Culver City-based MiTu , a developer of digital content for the Latino market, said today that it has raised $10M in a Series B funding round. MiTu says it has 400 million monthly video views, 40 million subscribers and 1,200 video creators creating content for its channels. mitu latino content venture capital hollywood'

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Content Culver City Hollywood Venture Capital 138

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. One thing to make clear, StartupRoar is a jump off point.

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Content Startup Social Media IP 175

socalTECH

AUGUST 8, 2011

Santa Monica-based Docstoc , the online business documents site headed by Jason Nazar, has quietly been ramping a video content effort at the site. Disclaimer: socalTECH has also contributed content to the new section.)

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Content Causecast Santa Monica Southern California 217

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

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Marketing Social Media Mentor Conference 119

socalTECH

MAY 21, 2014

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

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Downey Content Help Startup 215

socalTECH

SEPTEMBER 28, 2018

Hispanic market, says it has rolled out a new product it calls Tastemakers. The company said Tastemakers is a "multi-platform" offering which includes digital advertising, social media, and branded content, including content creation, production, talent vetting and management, and more. Hispanic consumers.

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Media Product Marketing Santa Monica 124

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

Marketing 100

Marketing Content Advertising Customer 100

TechCrunch LA

MARCH 27, 2020

Key to Ficto’s pitch to content creators is the company’s a smart contract system that automatically pays royalties to the show’s producers and talent based on how often their content is viewed.

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Los Angeles Content Angel Outsource Development 152