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MobiGirl Media Targets Mobile Ads For Girls

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If you''re the developer of a mobile application targeted at young girls, how do you monetize that application? A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. READ MORE>>.

Mobile 223
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Interview with Michael Schneider, Mobile Roadie

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Actually, no thanks to Santa Monica-based Mobile Roadie. Mobile Roadie, headed by Michael Schneider , develops tools that make easy for non-programmers to create their own mobile apps. Describe what Mobile Roadie does? It's all about socialization of content, display of content, and community.

Mobile 239
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PublishThis Enhances Content Curation Tool

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PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels.

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Catching Up With Joanne Bradford, Demand Media

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Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? Our whole goal is to create content for real life.

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Why Meg Whitman is Betting on Quibi as“The Da Vinci Code of Content”

Both Sides of the Table

Sometimes that’s venture capital generally (like last year’s conversation with Reid Hoffman ) and sometimes it’s in a space where I’ve invested (like mobility and city innovation with Bird’s Travis VanderZanden , one of our portfolio founders.) We would argue that our movies are world-class movies, just designed entirely for mobile.”

Content 244
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Demand Media Ties With Tyra Banks On Beauty, Fashion Site

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Los Angeles-based Demand Media , the online media firm headed by Richard Rosenblatt, announced today that it has inked a partnership with celebrity model Tyra Banks , to create a new site focused on fashion and beauty. Financial details of the partnership between Banks and Demand Media were not disclosed. READ MORE>>.

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Why The Media Has Been Wrong About YouTube Networks

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If you’re thinking about building an online video network today you need to think about: Producing your own content (not just aggregating). So as video content producers we need to understand that if we want to build mass-market video brands we need to distribute via YouTube. But the best MCNs are so much more.