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If you''re the developer of a mobile application targeted at young girls, how do you monetize that application? A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. READ MORE>>.
Actually, no thanks to Santa Monica-based Mobile Roadie. Mobile Roadie, headed by Michael Schneider , develops tools that make easy for non-programmers to create their own mobile apps. Describe what Mobile Roadie does? It's all about socialization of content, display of content, and community.
PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels.
Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? Our whole goal is to create content for real life.
Sometimes that’s venture capital generally (like last year’s conversation with Reid Hoffman ) and sometimes it’s in a space where I’ve invested (like mobility and city innovation with Bird’s Travis VanderZanden , one of our portfolio founders.) We would argue that our movies are world-class movies, just designed entirely for mobile.”
Los Angeles-based Demand Media , the online media firm headed by Richard Rosenblatt, announced today that it has inked a partnership with celebrity model Tyra Banks , to create a new site focused on fashion and beauty. Financial details of the partnership between Banks and Demand Media were not disclosed. READ MORE>>.
If you’re thinking about building an online video network today you need to think about: Producing your own content (not just aggregating). So as video content producers we need to understand that if we want to build mass-market video brands we need to distribute via YouTube. But the best MCNs are so much more.
Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.
The $45 million Series A was co-led by FitLab, Causeway Media Partners and JAZZ Venture Partners, with participation from Courtside Ventures, Elysian Park Ventures and ward.ventures. As you might expect from the name, Freeletics operates its mobile fitness coaching app on a freemium model, with tiered pricing beginning at $11.99
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What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. We post content from our show on blogs including show notes and tips and tricks. APP WATCH – Spotlight on the hottest mobile applications.
The two conferences are a new angle for Mobile Roadie, whose software makes it easy for brands and others to create their own apps without requiring extensive development.
In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.
Los Angeles-based Sidevision (www.sidevision.com) has developed a set of tools--aimed at content creators, multi-channel networks (MCNs), and others--to help connect online videos with e-commerce. as part of that company''s Warner Media Camp accelerator. How did you get involved with the Warner Media Camp? How do you do that?
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San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps.
Beverly Hills-based Catch Media , a provider of software used for digital rights management, has scored a strategic funding from Motorola Mobility Ventures , the strategic investment arm of Motorola, the firms said Thursday. Catch Media provides rights registry, tracking, routing, and other technology for digital content.
Los Angeles-based production and content firm Will Packer Media said on Thursday that it has acquired women's lifestyle site xoNecole , a lifestyle site aimed at "urban millenial women". Will Packer Media said it will accelerate growth of xoNecole, adding video, social and mobile offerings, plus a newsletter and event series.
Irvine-based Adaptive Medias , which offers programmatic advertising, content syndication, and monetization products for the mobile, video, and online display markets, has teamed up in a joint venture aimed at the pet industry. adaptive medias industry video advertising programmatic' READ MORE>>.
San Diego-based video encoding and decoding software firm Sorenson Media bragged today that it is now powering the video encoding for half of the NFL's 32 teams. Sorenson's products are used to encode video content for streaming online and to mobile devices.
Los Angeles-based Donut Media , a startup generating social video content focused on car enthusiasts, announced this morning that it has raised $800,000 in a seed funding round. The startup, led by CEO Matthew Levin, says it has created a process for creating highly shareable automotive social content. READ MORE>>.
The deal also includes an interesting requirement that DISH turn off its "AutoHop" functionality, which automatically skips adds in television content. The two also said they will work on such efforts as dynamic ad insertion, advertising on mobile devices, and related efforts. READ MORE>>.
Los Angeles-based Fandango , the online movie information and ticketing firm now owned by Comcast Interactive Media, has rolled out two mobile applications this week at CES. Tags: hollywood content blackberry comcast mobile android ticket movie fandango. READ MORE>>.
Tuesday, September 20, 2011 -- LA Mobile Entertainment Summit. The 2nd Annual LA Mobile Entertainment Summit will host the brightest minds in mobile technology, interactive media and entertainment to examine how content and rapidly evolving technology is dramatically changing the entertainment marketplace.
Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. Our appetite for fresh content and this stuff is kind of limitless,” says Rojas.
Global audiences of prosumer video producers will create content that is viewed by global audiences in numbers far in excess of traditional TV. It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. 200 million views. Suck it traditional TV.
It might look a little like Demo Day for Warner Media Camp , the startup incubator program being run out of Los Angeles by Turner/Warner Bros. at the intersection of technology and media. According to Warner Media Camp, all of the startups went through mentoring from Turner/Warner Bros. Studios in Burbank on Monday evening.
What special data, content, APIs, etc. How concerned are we about design for mobile? Native mobile apps? Obviously, it's far simpler to aim for browser-based systems and basically aim your design to work okay on mobile devices with some additional effort on the part of the user. Does it need to playback on mobile devices?
Los Angeles-based mobile marketing firm Mogreet , which is headed by James Citron, announced this morning that it has inked a deal with Steve Madden , where it will provide rich mediamobile marketing as part of Steve Madden's marketing efforts. Tags: ecommerce fashion mobile marketing madden steve mogreet. READ MORE>>.
Burbank-based Beachfront Media , the developer of video distribution tools, applications, and other infrastructure--and operator of video discovery site MeFeedia.com --said this week that it has racked up 3 billion video views across its properties, resulting in 1 billion ad impressions for its partners. READ MORE>>.
Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios.
You will not fundamentally change consumers media consumption habits. And investing in content companies won’t return money! Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks.
I also added a little Soundcloud widget on the sidebar (if you’re viewing on web – not on mobile or RSS reader) that you can listen to each episode with. He said that Tastemade views it more as a programming challenge than a challenge in changing the content itself. If you don’t know Joe, you should.
What special data, content, APIs, etc. How concerned are we about design for mobile? Native mobile apps? Obviously, it's far simpler to aim for browser-based systems and basically aim your design to work okay on mobile devices with some additional effort on the part of the user. Does it need to playback on mobile devices?
For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar (www.sidebar.com), a venture backed startup in the mobile space, to learn more about what they are up to. Patrick Kennedy: Sidebar is a company that was founded to bring consumers personalized content, focused on mobile delivery of that content.
Santa Barbara-based zuuka Group , the firm behind the iStoryTime line of mobile children's books, said today that it has raised $2M in a Series A investment round. The company said that the investment would go towards expansion into more mobile platforms, social media, and for new content partnerships.
Los Angeles-based software-as-a-service developer CrownPeak has expanded the breadth of its offerings, saying this morning that it has launched a set of content management and marketing tools. CrownPeak is a developer of software-as-a-service for content management, which allows non-technical users to update and maintain their web sites.
Burbank-based Beachfront Media , which operates the online video discovery site MeFeedia , said it has added a number of new discovery features to its mobile website and apps.
Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps). Sean Callahan , SlimSurveys (San Diego, mobile apps). Greg Cohn , Burner (Los Angeles, mobile app). Sam Friedman , ParkMe (Santa Monica, mobile apps). Melani Gordon , Taphunter (San Diego, mobile apps).
Venice-based Mogreet , the mobile marketing and services firm headed by James Citron, has launched a new, mobile service today called moShare. The firm said the service is built on its media messaging platform, and can deliver any type of content to mobile phones, regardless of wireless carrier or device type.
Los Angeles-based streaming media site Pluto TV has inked a deal to stream free content from Hulu, Jukin Media, and a number of others , to bolster the content lineup for the service. operates an online and mobile service which provides curated access to video streaming content, and is venture backed by U.S.
Loop Now Technologies , a startup founded by former LinkedIn and Snapchat employees--which has offices in Los Angeles--says it has launched a brand new, short-form video and social media app called Firework. The company's Chief Revenue Officer is Cory Grenier, who previously was Director of Sales & Marketing at Snapchat.
Wednesday, February 22, 2012 -- Gravity Summit - Social Media for Sports and Entertainment. Gravity Summit is the premiere social media conference focused on business. Event includes sports teams, studios, technology, mobile, content, gaming. See [link] (more)
Los Angeles-based Pluto TV , which is developing an online Internet TV platform aimed at curating live TV entertainment for Internet users, said Wednesday afternoon that it has signed up a roster of over 20 new content partners fro the service. READ MORE>>.
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