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Web Second, Mobile First

Both Sides of the Table

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). People forgot that Fred also wrote “Web Second.” ” So I’ve had to encourage an entire cohort of startups that I’ve met not to ignore the power of the web. The power of large screen real estate.

Web
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The Future of Advertising will be Integrated

Both Sides of the Table

They first started in 1994 and are therefore almost as old as the Web itself. The fundamental problem with banner ads is a condition called “banner blindness&# meaning that our eyes are really quickly trained to look at what is most relevant on the page – the content we want to see. Banner Ads. The eyes are in the image.

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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV. A technology that will surely revolutionize how viewers interact with content and television in the very near future.

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Zui.com Launches Toolbar

socalTECH

The toolbar, which was developed by Conduit, allows Internet users to access Zui.com's games, videos, and other content directly from a browser. Zui.com is aimed at helping kids connect with interesting, web content, which has been screened and approved by parents.

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Interview with Patrick Kennedy, Sidebar

socalTECH

Patrick Kennedy: Sidebar is a company that was founded to bring consumers personalized content, focused on mobile delivery of that content. I joined about a year ago--a bunch of us did--and looked at where Sidebar was as it was gearing up for a full consumer launch of its personalized content portal. What is Sidebar all about?

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HowSimple Launches Content Viewer

socalTECH

Huntington Beach-based HowSimple has launched the firm's "desktop viewer" at DEMO in Palm Desert, saying that it has created software which allows users to browse, navigate, and search the web in a multiple-panel, desktop user interface.

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Google Eyes TV As A Platform

socalTECH

Search engine giant Google is entering the television guide and consumer electronics market today, saying at the Google I/O conference that it is working with Sony, Logitech, and others on embedding technology to search for and view both web and television shows within devices.