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I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. Or creating quizzes or games with your content. That’s why people turn up to Buzzfeed.
No one is born with business writing skills, and everyone can learn them. Thus, I thought a quick refresher on business writing basics might help you more than any tip on the next big thing on the business horizon: Select clear purpose and focus. Tailor writing to your audience. Develop a friendly business writing voice.
When I first started writing this blog several years ago I had less followers than you have right now. I aspired to rise above the noise by putting out insightful content with a frequency that kept people coming back to check in directly on my website. 10 Tips from BuzzFeed on How to Make Content Go Viral ” See what I did there?
But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. Write out the topic and maybe even the blog title. I wanted to write about the top 10 attributes of an entrepreneur.
This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content. So, we start with that.
The company went from a venture backed high tech startup to an IPO as a publicly traded firm, and over its time has battled the perception of being a "content farm", suffered through Google and its Panda update, and now has emerged as a major content partner for Google, via YouTube. Our whole goal is to create content for real life.
Populating them can be hard work, especially when the content needs to be just right. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made. Everyone struggles with empty text boxes.
Don’t just write a carbon copy of what somebody else is doing. OK, well, actually the first thing I did is come up with a list of 50 posts that I wanted to write. I didn’t want to run out of things to write about in the first 6 months. Every time I write a post I send it out on Twitter. That’s boring.
So I thought I’d write a post about how I drive my personal creativity. (A The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. When I write a blog post I often see the words before I write them. These are all creative processes.
Content is a “hits-driven” business that makes it unattractive to investors – remember? The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Content goes global (of Maker Studios 4.4 Content goes global (of Maker Studios 4.4
As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. I divided success into the phases of venture capital and 18 months into writing my first check here was my view (details on each in the link above). 5 years ago. Sourcing high-quality leads : 9/10. The monkey on my back.
No one is born with business writing skills, and everyone can learn them. Thus, I thought a quick refresher on business writing basics might help you more than any tip on the next big thing on the business horizon: Select clear purpose and focus. Tailor writing to your audience. Develop a friendly business writing voice.
We respect the decision of any employee who chooses to walk out, and recognize we have much more work to do both within Netflix and in our content,” a Netflix spokesperson said in a statement provided to TechCrunch. . “We value our trans colleagues and allies, and understand the deep hurt that’s been caused.
In addition, the discipline of producing it, like writing a business plan, will help you immensely in understanding the key elements that drive you and your business. I often hear the excuse that writing a book takes precious time away from building and running your business, which you cannot afford.
I’m still planning to write some in depth pieces on the topic but I thought, “given that this is about how video will consume the Internet over the next 5 years, what better way to exemplify this than with a 10-minute video.” This is overpriced and consumers are paying for content they don’t watch.
“As content production continues to accelerate across the globe, visual effects studios are increasingly turning towards the cloud to keep up with demand for high-quality content,” writes Google product manager Todd Prives in today’s announcement.
Santa Monica-based Demand Media , the online publisher which runs such sites as eHow.com, typeF.com, and LIVESTRONG.COM, said Thursday afternoon that it is launching a new effort focused on long-form web content. The firm said it is looking to engage feature writers to write long articles--"north of 850 words"--for its sites.
Even great products need great marketing “content” to fuel the ascent of their online message. Not too long ago, I saw a modern-day primer on the key elements of great online content in “ Launch: How to Quickly Propel Your Business Beyond the Competition ,” by Michael Stelzner, founder of SocialMediaExaminer.com. Then write it down.
The firm has created a tool which uses software and semantic search to help in the whole process of curating content. We're a content curation platform, software-as-a-service for content, and we are focused on helping companies engage their customer more directly using content. Matt Kumin: It's a licensed model.
Even great products need great marketing “content” to fuel the ascent of their online message. I just finished a modern-day primer on the key elements of great online content in “ Launch: How to Quickly Propel Your Business Beyond the Competition ,” a new book by Michael Stelzner, founder of SocialMediaExaminer.com. Then write it down.
Global audiences of prosumer video producers will create content that is viewed by global audiences in numbers far in excess of traditional TV. The problem with the “long tail” content is that only the platform provider (ie YouTube) makes money. 200 million views. Suck it traditional TV. Summary Version. think Apple.
scripted paige craig venture capital freelance writingcontent marketplace' It''s unclear if Scripted.com''s other, Southern California angels participated in this funding; the firm has previously announced funding from Jody Mulkey (Shopzilla), and Keith Richman (Break Media). READ MORE>>.
For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Yes, we understand that it’s all about providing high-quality content.
Santa Monica-based Demand Media , the new media venture of former MySpace chairman Richard Rosenblatt, said today that it has just published its one millionth piece of original content, and is launching an effort to extend health care benefits to freelancers creating that content for the firm. READ MORE>>.
The PC game capitalizes on a number of big social gaming trends around user-created content, while adding in a marketplace where users can buy avatar figures and accessories crafted by a variety of artists and designers that Mythical has partnered with. Users can buy or sell the limited run or open edition items through their marketplace.
I write this because I know how difficult it can be to find a potential investor and to decide with whom you’d like to try to work. The Lehrers for content and commerce. Po Beabody with content businesses. You may not have a choice – many don’t. Greg Bettinelli with commerce businesses. Startup Advice'
I first learned the ropes around SEO (search engine optimization) and how for years this has been a cat-and-mouse game where people game the system (Google) through link exchanges, offshore SEO “agencies,&# widgets, algorithmically optimized content and the like that degrades the quality of search results.
Obviously that barrier has been brought down with low-cost ability to capture, stream and distribute content over the Internet. But while universities are developing online content they are not fundamentally disrupting leaning because the method of delivery is not a new business model. “Online education is truly going to kill us.”
Vince: On the consulting side we are working with a unique social network, a new television network and some original video content businesses. Vince: In addition to my management writing I’ve interview many CEOs and innovators. I’d love to get your thoughts at some point about writing for these publications vs. on your own blog.
I’ve wanted to write a blog post called “Mobile Second” for a long time to make this point more forcefully. Try writing long reviews of a restaurant. The larger real estate also makes content discovery different. People forgot that Fred also wrote “Web Second.” That’s why Yelp is effective.
to the business of script writing, and is looking to combine a free online tool for writing scripts with matching those scripts with content producers. What we've done, is we attract those writers to our site, and have a revenue model based on the content. It's basically a "wisdom-of-the-crowds" way to get content.
Scripted.com , which operates an online marketplace for professionally written content--which was originally backed by LA investors--has raised $9M more in a funding. The company now offers up a marketplace to find content--blog posts, white papers, tweets, Facebook posts, and more--from freelance writers. READ MORE>>.
We teach through video tutorials, with courses around specific sites, like how to make content for FunnyorDie, taught by one of the staff writers from FunnyOrDie. An example is Melissa Rundle, who was been writing for the industry doing FunnyOrDie type comedies. Who is the exact audience you're aiming this content at?
Interestingly, an LA Times article back in 2018 noted that the space, “may also serve as a declaration that Apple intends to compete as a major Hollywood content creator.” Image Credits: Apple. In hindsight, fair enough. Apple TV+ launched late the following year. gallery ids="2168778,2168774,2168777,2168779,2168782,2168766"].
screenwriter and chair, Writing Division of the USC School of Cinematic Arts ("Top Gun"); Mark Gill, former President of Miramax and Warner Independent Pictures; screenwriter Mike Werb ("Lara Croft: Tomb Raider" and "Curious George"); and Michael Taylor, producer and chair, Production Division of the USC School of Cinematic Arts. READ MORE>>.
What is it about the content delivery network market which has enabled Santa Monica-based EdgeCast to go from startup to over $100M in revenues in only a few, short years? They all depend on EdgeCast to deliver content to their customers, anywhere they are, on any device. We've grown really fast. There's complexity in being a CDN.
Even great products need great marketing “content” to fuel the ascent of their online message. A few years ago, I saw a classic primer on the key elements of great online content that I like, in “ Launch: How to Quickly Propel Your Business Beyond the Competition ,” by Michael Stelzner, founder of SocialMediaExaminer.com. Educational.
I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. The opening paragraphs of that first newsletter are indicative of the captivating and accessible writing style, which eventually cultivated a huge audience. And of those 35 people.
After a very kind introduction from Mark Suster , both Technorati and BusinessInsider agreed to syndicate my content. Guy’s great content and notoriety drove lots of views. For instance, I was recently asked by Inc.com to write a weekly column. If you think my content sucks, recommend it to an enemy or competitor.
It was user generated content for travel, but back in 1999, before we'd really seen the movement toward user generated content. Back at that time, I had people ask my--why would I ever want to read what other people are writing, isn't that what professional authors and journalists are for? We've seen a couple of things.
But it’s PacMan.&# I forgot to get him on record on the show, but Gregg writes all the lyrics for the big presidential videos they’ve done – you can see where the humor of JibJab comes from. All viral adoption starts with one thing – great content. I can’t tell you how big the mouth is.
Writing a book is very different from writing a blog. One, I wanted to know what it was like to write a book. I am actually in the midst of writing a third book, it (may be) called Entrepreneurial Communities… and I am going to self-publish it. Jason and I have a pretty good back-and-forth writing style.
That’s convenience when your VC is hoping to write the next $20 million check. Everybody knows about the leaked memo of AOL’s Tim Armstrong saying he wants to up his content from 4% video to 70% video. That sets LA & NY up nicely for a number of emerging content creation industries. In our regions?
It's interesting to see that, despite selling Wallstrip to CBS, that content isn't the goal here? Howard Lindzon: Making content is just a dumb business. You'd have to come up with an idea, gather the truth, write it, produce it, shoot it, edit it, and when you had the product, you had to figure out how to distribute it.
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