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5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Reverse due diligence on the investor is a comparable process whereby the entrepreneur seeks to validate the track record, operating style, and motivation of every potential partner.

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The Demographics Of New Venture Founders Are Changing

Startup Professionals Musings

Contrary to what you might guess, the highest rate of small business and entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. One new incentive is the falling transaction costs and barriers to entry for entrepreneurs of every age. In the U.S.,

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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

His research indicates that they don’t have any old-fashioned customer loyalty, and they want precisely what appeals to them at the moment, preferably customized just for them. As an entrepreneur and startup, you should love this environment and cater to it. Capitalize on the multiplier moment.

Customer 146
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6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Of course, that has be a repeatable event, with enough revenue to sustain the business. So what should an entrepreneur do to convince themselves, as well as potential investors, that they have a viable business model before it is totally proven? Start selling it before you build it. Marketing is everything these days.

Customer 109
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Encore Entrepreneur Is The New Baby Boomer Lifestyle

Startup Professionals Musings

Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. With longer life expectancies and greater health in later life, older generations are moving to start new firms -- and mentor young entrepreneurs.

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8 Keys To Effective Delegation For All Perfectionists

Startup Professionals Musings

Almost every entrepreneur needs to improve their skills in this area, so I did some research on the basics. For example, non-computer types should consider delegating their social media, website, and SEO activities. Of course the work must be done well, but your way or the highway is not the right way.

Startup 121
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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Of course, part of the change is that Gen Z (born after 1996) now outnumbers the Millennials (born after 1981). Use analytics to see why customers are buying, as well as what.

Customer 133