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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

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Pasadena's ArtCenter College Of Design, 3D Avatar Site IMVU Team

socalTECH

The ArtCenter College of Design , based in Pasadena, and social networking and 3D avatar site IMVU announced on Tuesday that the two have launched a new "studio partnership", which will let students in a course design their own, 3D experience in the IMVU world.

Pasadena 200
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7 Strategies For Accelerating Growth In Your Business

Startup Professionals Musings

This point was highlighted well in the classic book, “ Disrupting Digital Business ,” by R “Ray” Wang, CEO and Principal Analyst of Silicon Valley-based Constellation Research. The speed, interactivity, and sharing we can do today through the social media networks of Twitter, Facebook, and many others is a major force multiplier.

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5 Challenges When Predicting Future Customer Behavior

Startup Professionals Musings

I found some help in this regard from a classic book, “ Humanizing Big Data ,” by leading consumer researcher Colin Strong. The explosion of self-reporting on social media has led us to provide very intimate details of ourselves. Datafication of relationships and interactions. Datafication of speech.

Customer 115
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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

Of course, such actions are equally applicable to businesses at any stage. Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Stay current.

Marketing 119
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8 Traits Of The Most Highly Creative Startup Founders

Startup Professionals Musings

In researching this question, I reviewed a classic book by Bryan Mattimore, “ Idea Stormers: How to Lead and Inspire Creative Breakthroughs ,” which details eight attributes of the most creative people, which seem to match the mindsets of some of the best entrepreneurs I know. Able to visualize other worlds. Think the opposite.

Startup 141