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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

Marketing 233
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How to Raise Money When You’re Not in a Major VC Market

Both Sides of the Table

Of course if it’s a company on fire I would travel to any 2-hop city from LA. So how do you overcome that given that all VCs must have a similar pattern to me other than super-human VCs like Brad Feld or Dave McClure who have insane travel schedules but an unbelievable ability to put in the air miles and be whenever/ whenever?

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7 Critical Resources For A Thriving Startup Community

Startup Professionals Musings

I saw these addressed well in a new book, “ The Startup Community Way ,” by Brad Feld and Ian Hathaway. Of course, ultimately you must appeal to real customers to survive. Institutional capital – markets, system of laws, stability.

Resource 131
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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad Feld visited Los Angeles this past week. I always enjoy spending time with Brad as the antidote to the eco chamber. That seems very Brad to me. Brad was our guest of honor. But I think Brad actually has a point. I kind of think LA is just LA and doesn’t need some clever marketing term.

Startup 304
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Why You Should Give Before You Get

Both Sides of the Table

I know Brad Feld wrote a similar post. Brad is the ultimate giver. Of course he wanted to talk a lot about his product and company – he was looking for money after all. Todd Gitlin is one of the best executive recruiters the technology & startup market in Los Angeles. Some practical examples.

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One Man’s Signal is Another Man’s Noise

Both Sides of the Table

After the weekend kerfuffle over AngelList I was reading Brad Feld’s post on Signal vs. Noise. But aside from choosing the time of day to focus on signal vs. noise, Brad’s post got me thinking about another question – what is signal and what is noise? They don’t have market power. I enjoy that.

Email 287
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Understanding the Power of Your Human Networks

Both Sides of the Table

And I realized that my place at the table isn’t always the opinionated guy debating company strategy but often it’s knowing the smartest people in the market and having close enough relationships with them and having put in sufficient time helping that that I know when I can call in favors. Of course I could go on and on.