Remove products-page your-account
article thumbnail

53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” What are your big milestones?

Develop 520
article thumbnail

Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

Custom 100
article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. The idea actually came to him from the Yellow Pages business. So the Yellow Page business was always “pay for placement.&#. Insider Pages.

article thumbnail

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Of course, it's way more complex than just these questions. How will you be taking this to market? What are your key Startup Metrics ? How do you make your money? What already exists in your space? Who are your big competitors? Where do you stand on your brand, name, logo, positioning? Administrators?

Develop 396
article thumbnail

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Of course, it's way more complex than just these questions. How will you be taking this to market? What are your key Startup Metrics ? How do you make your money? What already exists in your space? Who are your big competitors? Where do you stand on your brand, name, logo, positioning? Administrators?

Develop 384
article thumbnail

The Importance of Benevolent Dictators

Both Sides of the Table

Should you increase your burn rate by adding 2 senior hires who will help you ship faster or sell more but then have less time for fund raising? It’s why I caution people about whom you choose as your co-founder. It is your job to face these decisions early rather than put off that which is unpleasant. Larry Page.

Course 413