Berkonomics

FEBRUARY 24, 2022

So, with thanks to whomever originally created this great little parable, here it is: “Every day, a small Ant arrived at work early and started work immediately, she produced a lot and she was happy. So the lion recruited a cockroach who had extensive experience as a supervisor and who was famous for writing excellent reports.

Course 156

Course Writing Report Startup 156

socalTECH

JUNE 10, 2015

Lee Schneider is the author of a new book, Chronicle of a Startup Town: Los Angeles , which delves into the people and reasons on why Los Angeles has become one of the epicenters of the startup and technology industry. We caught up with Lee to hear more about the book and what he learned. Why did you decide to write the book?

Los Angeles 100

Los Angeles Startup Angel Writing 100

Both Sides of the Table

AUGUST 14, 2011

I was recently approached by Fast Company to comment on “crisis management&# at startups in the wake of the Airbnb “ranksackgate&# story. During the 2004 election he was accused of having made up material facts from his service in the Vietnam War in an election against somebody who didn’t serve in a war.

Startup 329

Startup Press Training Media 329

Both Sides of the Table

NOVEMBER 5, 2014

There is a battle between entrepreneurs who try to change the world and solve a meaningful problem and those who write take-down pieces with no apparent personal benefit other than attention. Even bigger is the desire to stick one’s middle finger up at all of the people who doubted you all along. ” **.

Technical Review 417

Technical Review Startup Software Review Course 417

Both Sides of the Table

JANUARY 21, 2010

If you’re a startup and you don’t have a close relationship with a few law firms you’re really missing one of the most important relationships that any entrepreneur can have. Many people start companies arse backwards. I write about some of the lessons in my post on Startup Mistakes.

Startup 318

Startup IP Southern California Entrepreneur 318

TechCrunch LA

JULY 2, 2020

From larger fund investors like Mark Suster and Kara Nortman at Upfront Ventures to Dana Settle at Greycroft Partners; to early-stage investors like Will Hsu at Mucker Capital; TX Zhuo at Fika Ventures, the responses were generally upbeat about the future opportunities for Los Angeles startups.

Los Angeles 277

Los Angeles Venture Capital Capital Invest 277

Both Sides of the Table

OCTOBER 26, 2014

But of course it’s hard to advise people that they should do PR without a guide to how to do it on the cheap or how to do it at all. When to start PR? In a startup this is a mistake. It’s like “direct” traffic to your website that seems to magically appear.

Press 319

Press Startup Writing Training 319

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. The start of marketing is figuring out a market need and a way to solve that need better than anybody else.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Of course, part of the change is that Gen Z (born after 1996) now outnumbers the Millennials (born after 1981). Use analytics to see why customers are buying, as well as what.

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

JUNE 30, 2014

With the estimated 510 million live websites at last year-end, and 280,000 new ones being added every day, the biggest challenge for an entrepreneur is to get found, and get some credibility for a new startup. The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc.

Startup 101

Startup Blogging Writing Google 101

Both Sides of the Table

SEPTEMBER 11, 2015

Shahidi’s inspiration for building Shots was that he was picked on growing up. He explained to me that especially for young girls social media apps are really intimidating because increasingly teens are judged by the number of followers they have or by the number of people who like their photos on Instagram. Make it great.

Social Media 150

Social Media Media Technical Review Startup 150

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup. Market Size.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

OCTOBER 17, 2019

I had just left Salesforce.com where I was VP, Products, after they had acquired my second startup. VC is a long-term business Some businesses are overnight successes but few of them really move immediately up and to the right. We not only have our Series A funds that can write $500k?—?$15

Venture Capital 223

Venture Capital IP Startup Google 223

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Based on my own experience as a mentor and angel investor, I find that as many as ninety percent of startups fail in the first five years, despite their best efforts.

Social Media 98

Social Media Metrics Media Tool 98

Tech Zulu Event

MARCH 10, 2012

For newly launched start up, Readitfor.me He thought, ‘of course they haven’t read them, when would they get time?’ Cunningham’s current business, a marketing agency, Polar Unlimited in Toronto, had expanded in growth through the last decade by embracing social media and web 2.0. They specialized in content creation.

Startup 76

Startup Social Media Content Web 2.0 76

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. It’s a made-up term and not even a good one at that. ” Don’t.

Networking 366

Networking Media Content Customer 366

Both Sides of the Table

MARCH 24, 2014

As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. I divided success into the phases of venture capital and 18 months into writing my first check here was my view (details on each in the link above). Sourcing high-quality leads : 9/10. The monkey on my back. ” Yup.

Venture Capital 387

Venture Capital Downey Writing Press 387

Both Sides of the Table

OCTOBER 3, 2013

She entered you reservation by writing in a time slot in a paper calendar and you were in. Of course you now book when you want and even choose your restaurant based on availability at the time / day you want and you can book on your mobile phone at 2am or 8pm. Between 7-10 she was busy seating guests so had to put your on hold.

Development Team Review 324

Development Team Review Course Mobile Writing 324

TechCrunch LA

FEBRUARY 20, 2019

When should you start a company? What company should you start? Most startups die. It’s obvious that we can be too late to these decisions of course. We can miss the round of financing, we can start a company a year or two behind someone else and lose the first-mover advantage. When should a VC invest?

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Both Sides of the Table

NOVEMBER 27, 2011

There are very few people in Silicon Valley who have such a precise grasp on what defines success of early-stage startup companies than Eric Ries. Importantly we also discussed: should startups raise small amounts of money or large? how should you organize teams in a startup? what is the importance of social media?

Social Media 301

Social Media Startup Metrics Media 301

Both Sides of the Table

MARCH 8, 2010

Don’t blog about what you think would be “cool.&# I don’t think that most startup blogs should be about how to build a startup. The new stuff: How do I get started? The advantage of the hosted version is that it’s easier to get started. Slice it up enough to do many posts. Some search.

Blogging 286

Blogging Startup Writing Summary 286

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. ” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story.

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

OCTOBER 8, 2014

Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly. Of course that’s not disputable.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Startup Professionals Musings

MAY 31, 2012

The space for startups is more crowded than ever. First of all, it’s now international, so you have startups from every country in the world competing for your customer’s attention and their business. Even the Google search engine crawlers may take up to two weeks to find you. Using the platform to expand your reach.

Startup 104

Startup Social Media Platform Blogging 104

InfoChachkie

NOVEMBER 19, 2012

Winfrey was an unlikely candidate to become one of the most dominant media personalities of modern America. Of course not. It was natural for Oprah to be apprehensive about assuming an unfamiliar role in the US’s third largest media market. Be thankful for what you have; you'll end up having more. Did this slow her down?

Tips 279

Tips Startup Networking Entrepreneur 279

Both Sides of the Table

FEBRUARY 18, 2013

It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. I have started thinking about what the future might look like and I’ve started imagining what I call, “MMOV” or massive multiplayer online video. Why would it?

Startup 380

Startup Media Content Platform 380

Startup Professionals Musings

OCTOBER 15, 2022

As a startup mentor, I’m always amazed that some entrepreneurs seem to be an immediate hit with investors, while others struggle to get any attention at all. Some entrepreneurs love to talk and produce videos, but hate to write anything down. Of course, previous successes provide more direct evidence of a network of the right people.

Entrepreneur 111

Entrepreneur Social Media Patents Mentor 111

Both Sides of the Table

SEPTEMBER 13, 2009

This is part of my ongoing series “Start-up Lessons”. I’m not going to cover in this post the obvious post-show marketing tasks such as following up on all those business cards you grabbed, communicating with all those people who registered at your site and leveraging your new found fame to score venture capital.

Startup 310

Startup Venture Capital Press Journal 310

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. What keeps you up at night? Hey, radio.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Startup Professionals Musings

JANUARY 31, 2022

Thus, if you are like me, with no real background or experience in public speaking, I encourage you to start early with some traditional training, like a Dale Carnegie course, or read a good book on the subject, like the classic one by successful businesswoman and speaker Jan Yager, Ph.D., “ The Fast Track Guide to Speaking in Public.”

Marketing 113

Marketing Entrepreneur Customer Custom 113

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? I’m not saying networks shouldn’t be talent friendly – of course they should.

Company 339

Company Companies Technical Review Content 339

Both Sides of the Table

APRIL 17, 2010

The VC’s & executives were then asked to make “commitments&# (in writing) to 3-5 of the companies that they felt they could make some sort of contribution to. And of course we had, TheMan. In joining Launchpad he’s agreed to move here, which is a natural fit given their emerging set of media partners.

Company 276

Company Companies Startup Southern California 276

TechCrunch LA

NOVEMBER 4, 2019

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. Naturally, the next step in Bernstein’s evolution from blogger to businesswoman was a technology startup. Karat, a startup building a bank for creators. Last month, the product launched with $1.2

Platform 170

Platform Marketing Tool Venture Capital 170

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. That’s why people turn up to Buzzfeed. But of course we also focused on making content go viral. we started this convo at minute 47].

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

Startup Professionals Musings

JULY 8, 2013

The space for startups is more crowded than ever. First of all, it’s now international, so you have startups from every country in the world competing for your customer’s attention and their business. Even the Google search engine crawlers may take up to two weeks to find you. Using the platform to expand your reach.

Platform 105

Platform Entrepreneur Startup Social Media 105

Startup Professionals Musings

DECEMBER 29, 2013

Thus, if you are like me, with no real background or experience in public speaking, I encourage you to start early with some traditional training, like a Dale Carnegie course, or read a good book on the subject, like a recent one by successful businesswoman and speaker Jan Yager, Ph.D., “ The Fast Track Guide to Speaking in Public.”

Startup 116

Startup Entrepreneur Customer Custom 116

Startup Professionals Musings

APRIL 21, 2013

million new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. Your Google ranking will go up dramatically.

Blogging 104

Blogging Product Startup Writing 104