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8 Key Startup Drivers Bring Pleasure As Well As Sweat

Startup Professionals Musings

You have figured out how to undercut your competitor’s price, and still hold your margin. Working on that unique design, or completing the breakthrough for an innovative patent, are moments of inspiration that you will never forget, especially if they become your competitive edge. Love that sustainable competitive advantage.

Startup 160
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A heartbreaking story about time and money.

Berkonomics

And professional investors often penalize the company with lower-priced down rounds or expensive loans as a result. Yes, there were other issues such as a protracted patent rights fight that drained cash, but the largest problem, inefficient use of R&D time burning fixed overhead, led to the demise of the company.

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7 Reasons That Investors Won’t Fund Inventions Alone

Startup Professionals Musings

Of course it helps to have innovative technologies before you start building a business. Investors expect proof that your invention can be manufactured in volume, and can justify a sales price at least double the cost, to a large customer set that has money to spend. You need a viable business model and customers.

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6 Ways To Sustain Growth In A Maturing Global Market

Startup Professionals Musings

Of course, don’t forget to continually interact with your best existing customers, to find areas where you can increase customer value and squeeze out additional growth for your business. Customers suddenly become very price sensitive. Early customers, with high passion and few alternatives, are willing to pay your price premium.

Marketing 110
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You Need A Strategic Process For Long-Term Survival

Startup Professionals Musings

Market change happens too frequently these days, and organizations need to quickly change course just to survive. And without knowing where you stand, there is no way to set a course. It might be a patented technology, but it could also be the creativity of employees or logistic competencies of the company.

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6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

All of these are competitors in terms of speed, price, or luxury. Here are some of the key ones: Patent protection in place as a barrier to entry. Of course, a great competitive advantage won’t do you much good if your market opportunity is small or not growing, or you don’t have the resources to deliver.

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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

The same is true for filing patents, registering trademarks, and filing copyrights. Of course, not all new businesses can benefit from all these recommendations, so think carefully about what you can do, and what you can’t. Required legal fees now average $5K or less, compared with $20K or more as a minimum.