socalTECH
MARCH 11, 2014
Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month. READ MORE>>.
socalTECH
MARCH 8, 2013
UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. Developers use their iTunes account to pay for the CPC ads. READ MORE>>.
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socalTECH
FEBRUARY 16, 2010
How did the company start? Noah Auerhahn: We got started right out of USC. The site started as a concept that Jeff Nobbs, my co-founder, and myself developed while we were operating a cash-back and coupon website while we were attending USC. We then went out to raise money, and got started on development.
socalTECH
JUNE 28, 2013
To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. We caught up with William to learn more about how his experience at Beachmint led to the creation of CampaignEQ and its ad optimization tools. What''s the hardest problem you had to crack in developing your software?
Startup Professionals Musings
JUNE 4, 2021
Cost per click (CPC). All these models start with the advertiser choosing the right search keywords to match user searches. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. The display side is called pay per action (PPA) or pay per lead (PPL). Keyword research and budget forecasting.
Both Sides of the Table
OCTOBER 8, 2014
Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly. LA By The Numbers. But even this is changing.
Startup Professionals Musings
OCTOBER 3, 2010
Cost per click (CPC). All these models start with the advertiser choosing the right search keywords to match user searches. That business model doesn’t compute in the startup stage, but that’s another story. Tags: entrepreneurs startups. The display side is called pay per action (PPA) or pay per lead (PPL).
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