Startup Professionals Musings

JUNE 4, 2021

Cost per click (CPC). There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Tracking and performance reporting.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

FEBRUARY 16, 2010

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. For people who haven't heard of ExtraBux, what is the site all about?

USC 207

USC CPC Sites Startup 207

socalTECH

MARCH 21, 2013

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. It's grown significantly since last year when it was about 12 percent of our traffic.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

JUNE 28, 2013

We caught up with William to learn more about how his experience at Beachmint led to the creation of CampaignEQ and its ad optimization tools. How did you guys decide to shift from a consumer focused startup like Beachmint, to developing software tools? What''s the hardest problem you had to crack in developing your software?

Advertising 203

Advertising CPC Tool Startup 203

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Tracking and performance reporting.

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

FEBRUARY 1, 2011

The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. Can you talk about your background, for those who aren't familiar with what you've done? What is Aggregage? Robert Flynn: Yes.

Startup 162

Startup Content Advertising Sites 162

socalTECH

DECEMBER 15, 2010

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242