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“The Every Three-Million Dollar Crisis”    

Berkonomics

The second crisis: quality At about the $6 million mark, in my experience, revenues have ramped to the extent where the original product standards of quality are challenged, as is the speed and efficiency of customer service.

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53 Questions Developers Should Ask Innovators

TechEmpower

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

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Defend you pricing against the competition!    

Berkonomics

Mercedes offers a premium automobile with its customers expecting luxury first, quality second, service third, and price a distant fourth. If Apple released a $229 notebook computer, it would damage the brand and reduce the value of owning an Apple computer in the minds of existing customers.

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Silicon Beach Report May 23: Real Office Centers, Co-Working Tenants Evicted from Santa Monica Office

L.A. Business Journal

Real Office Centers, co-working tenants evicted from Santa Monica office, Snapchat launches custom group stories, and Pepsi to label millions of cans with Snapchat codes.

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“Where there’s mystery, there’s margin.”   

Berkonomics

The challenge to management Observing this, when in a planning session one day, I told my senior management staff that we needed to find an area to defend our margins, one that still enjoyed the mantle of mystery to our customer base. Can you find a pain point where the customer cannot apply a solution without your help?

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Keep A Real Job Until Your New Venture Shows Traction

Startup Professionals Musings

It pays to be able to fall back into a familiar mental role to recover, when the pressures of fund raising, new product development, and satisfying initial customers wears you down. In my view, entrepreneurship is an endurance sport that you have to train for, rather than a quick dash to success.

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Faster is sometimes more valuable than better.   

Berkonomics

Dell is a great example of emphasis upon fast, creating a customized computer in 48 hours or less, bringing in assemblies and components just-in-time to make the assembly line. Dell’s response would be something like “Quality custom computers more quickly than the competition.” How will your customers react to your positioning?