Berkonomics

AUGUST 24, 2017

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24-hour environment of hotel front desk operations.

Training 243

Training Resource Press Satisfaction 243

Berkonomics

NOVEMBER 25, 2021

Will the marketplace accept your product? Is there a market for your class of product at all? If you are big enough to have a dedicated product manager, that person is a good candidate for this ongoing task, as is a marketing manager, who should be attuned to the changes in the environment. Second is product risk.

Competition 156

Competition Marketing Class Product 156

Berkonomics

AUGUST 3, 2023

Certainly, bootstrapping is a preferred method of funding growth if it does not hold back the speed of growth or hobble the quality of product or service to the extent that better-funded competitors can overtake the business. Venture, private equity and more: Here we lump a large number of investor classes into one.

Venture Capital 295

Venture Capital Startup Class Invest 295

Berkonomics

JUNE 4, 2020

Here’s the importance of that event and how it affects every productive move you make after that moment. Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions. Let’s use breakeven as our test.

.Net 156

.Net Sales Tool Email 156

Berkonomics

DECEMBER 28, 2017

And yet, such relationships properly used and never overused, can quickly and precisely help a CEO cut through delays in government agencies, speed the process of product planning and ultimate release, aid in positioning in the market and help the CEO avoid a myriad of mistakes that could prove costly in time and money.

Class 243

Class Organization Activity Customer 243

Tech.Co

JUNE 3, 2022

With it, customers can quickly use contactless payment, giving consumers an easier shopping experience while helping sellers use the Square system with even less friction. Please fill in your email. Their system genuinely is top of the class for any small business, so it's worth considering with or without Tap to Pay.

News 152

News Newsletter Sales Tips 152

InfoChachkie

APRIL 29, 2013

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Bipolar Reviewers. This pattern holds true for Tui Tai Expeditions.

Social Media 213

Social Media Customer Custom Media 213

Berkonomics

AUGUST 2, 2018

There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Assume that you are not an Internet retailer with many competing products to sell. Apple charges a premium for innovative products, with quality second and service third. The five major niches.

Pricing 226

Pricing Competition Examples Class 226

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Email readers, continue here.] I= increase revenues. And finally: C=Customers, and more customers.

Marketing 201

Marketing Demand Pricing Customer 201

Berkonomics

APRIL 13, 2017

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. Email readers, continue here…] Can you dominate that market? A strategic relationship with one or more of the largest customers? Are margins high enough?

Patents 291

Patents Pricing Ideas Marketing 291

Berkonomics

JULY 11, 2013

Visit to purchase, click to close, or other terms are used in various industries to describe the measure of conversion rate from initial landing on a page displaying purchase information about a product or service.

.Net 207

.Net Sales Tool Social Network 207

Berkonomics

JUNE 2, 2015

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. You can be the one to develop a product or service, promote it, and support it when you are a small operation. Don’t be alarmed by this next statement. That’s relatively easy. The second crisis is organizational.

Class 120

Class Customer Custom Email 120

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). billion email accounts. THE FULL STORY.

Email 339

Email SaaS Venture Capital Google 339

Berkonomics

JUNE 8, 2017

Email readers, continue here…] Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. Venture, private equity and more: Here we lump a large number investor classes into one. It’s an option, even though an expensive one.

Venture Capital 266

Venture Capital Class Invest Equity 266

Berkonomics

APRIL 13, 2010

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24 hour environment of hotel front desk operations.

Training 159

Training Resource Press Satisfaction 159

Berkonomics

JUNE 18, 2015

Will the marketplace accept your product? Is there a market for your class of product at all? If you are big enough to have a dedicated product manager, that person is a good candidate for this ongoing task, as is a marketing manager, who should be attuned to the changes in the environment. First, there is market risk.

Competition 120

Competition Marketing Class Product 120

InfoChachkie

SEPTEMBER 28, 2011

Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. I even plan to use it in my upcoming UC Santa Barbara Entrepreneurial Selling class. An entrepreneur, in particular, has to be likeable and trustworthy AND have a great product. You even include your email address at the back of the book.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

Berkonomics

JULY 19, 2011

Even with the usual discount of 10%, the margins on hardware were high, especially when applied to prices that exceeded $30,000 per sale. . In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. Email readers, continue here.]

Pricing 184

Pricing Networking IBM IBM 184

Berkonomics

JULY 26, 2010

The format also calls for the CEO to examine his calendar over a period of time and report classes of activities by percentage of total time spent, so that the group may add comments about use of CEO time to the critique. Email readers continue here.]

Class 120

Class Organization Customer Custom 120

Both Sides of the Table

MAY 7, 2011

Background: Joel Spolsky studied Computer Science at Yale University (class of 1991). Lesson: You dn’t want your customers to feel locked into using your software. It helps with sales cycles because customers know that they can switch away if they so choose. Juno provided a free email service. Working at Juno.

Software Review 285

Software Review Software Blogging Startup 285

InfoChachkie

DECEMBER 10, 2012

The innocuous post, which was simply titled " Divshot " generated over 110 comments and was awarded nearly 200 points by Hacker News' notoriously jaded readers. The team subsequently earned a coveted position in Launchpad LA's current accelerator class after winning the Crowdstart LA competition.

News 198

News Sites Startup RSS 198

socalTECH

JUNE 15, 2011

For our readers who haven't yet heard of your company, what's the idea behind StarGreetz? It literally lets them talk to their customers in a never-before way, on a one-on-one basis. Based on those three inspirations, I wanted to build a company that allows brands and celebrities to speak to their customer in a unique manner.

Entertainment 159

Entertainment Startup Class Santa Barbara 159

Both Sides of the Table

JULY 25, 2010

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. John gave me the book after I spoke at his entrepreneurship class at UCSB. Anything requiring lead generation and/or customer acquisition I call Matt Coffin.

Guide 293

Guide Funding Venture Capital Technical Review 293

Berkonomics

FEBRUARY 14, 2011

There are four basic ways to increase the cash position of a company: inject cash through borrowing or investment, decrease spending or payments on debt, increase efficiency of operations, and increase revenues or advance payments from customers. Email readers continue here.] Let’s examine decrease in spending first.

Services 159

Services Statistics Startup .Net 159

Berkonomics

JANUARY 20, 2010

Email readers continue here.]. Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. Better yet, the valuation of your enterprise is often higher than if the same investment were taken from a professional investor.

Venture Capital 174

Venture Capital Invest Class Entrepreneur 174