Startup Professionals Musings

OCTOBER 11, 2013

Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. It’s more about which customers broadcast their pleasure or unhappiness to others. Here are four basics that always apply: Customer retention is priority number one.

Customer 97

Customer Custom Satisfaction Social Media 97

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. The reasons for this requirement, and some practical guidelines for how to prepare, are outlined in the classic book “ The Curve Ahead: Discovering the Path to Unlimited Growth ,” by Dave Power.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. Get interactive with online users and customer feedback. Stay current.

Marketing 119

Marketing Social Media Mentor Conference 119

TechCrunch LA

APRIL 21, 2021

The goal of its platform, dubbed SABEResPODER (meaning Knowledge is Power in Spanish), is to serve as “a widely recognized and trusted resource” to members of the Hispanic community in the U.S., Big banks rush to back Greenwood, Killer Mike’s Atlanta-based digital bank for underrepresented customers. the company says.

Platform 299

Platform Resource Services Capital 299

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Earned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MARCH 20, 2020

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. The reasons for this requirement, and some practical guidelines for how to prepare, are outlined in the classic book “ The Curve Ahead: Discovering the Path to Unlimited Growth ,” by Dave Power.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

NOVEMBER 18, 2020

Here are some key principles to consider in every case: Solve a significant problem for customers with money. Every sustainable business model has to attract paying customers and revenue, as well as provide something with significant economic or emotional value. Your assets need to be visible, real, and marketed online.

Platform 145

Platform Startup Social Media Customer 145

Startup Professionals Musings

OCTOBER 29, 2021

Even before the recent pandemic, when more people began working remotely , I noticed the dynamics changing in many workplaces, both between employee interaction with peers, and interactions with customers. Don’t wait for word-of-mouth to spread your culture. Use marketing, blogging, and industry conferences to get the message out.

Satisfaction 108

Satisfaction Outsource Study Platform 108

Startup Professionals Musings

MARCH 3, 2021

For example, it’s great to pursue a higher purpose, like feeding the hungry, but don’t forget that running any business is a hungry mouth you have to feed. For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. Show that you have to ability to move the ball forward.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Customer 100

Customer Custom Marketing Demand 100

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Earned media.

Marketing 100

Marketing Social Media Framework Media 100

InfoChachkie

NOVEMBER 24, 2014

A number of my UC Santa Barbara entrepreneurial students have asked my opinion of Robert Greene''s The 48 Laws Of Power , prompting me to check it out. For instance, his second law encourages power seekers to, "Never put too much trust in friends, learn how to use enemies." Greene: Reputation is the cornerstone of power. .

Hollywood 227

Hollywood Santa Barbara Entrepreneur Customer 227

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Earned media.

Advertising 66

Advertising Marketing Startup Framework 66

socalTECH

SEPTEMBER 12, 2019

We have not just engineers, but designers, UI, UX, analytics, product managers, user acquisition, marketing managers, and others. What's the best way to reach out and recruit diverse candidates for your technology company? It's not easy, which is why Los Angeles-based Divercity.io Describe what Divercity.io is all about?

Technical Review 140

Technical Review Startup Platform Resource 140

Startup Professionals Musings

DECEMBER 10, 2014

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Technical Review 106

Technical Review Startup Innocal Mobile 106

SoCal CTO

NOVEMBER 17, 2009

A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. I’m more familiar with content marketing in B2B Marketing. He’s done several startups and is a board member of the Technology Council of Southern California (which is where I met him originally). Sometimes I make a blog entry.

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Earned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

NOVEMBER 1, 2015

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. The reasons for this requirement, and some practical guidelines for how to prepare, are outlined in a classic book “ The Curve Ahead: Discovering the Path to Unlimited Growth ,” by Dave Power.

Startup 116

Startup Pricing Cloud Computing Customer 116

Startup Professionals Musings

SEPTEMBER 26, 2014

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. The reasons for this requirement, and some practical guidelines for how to prepare, are outlined in a recent book “ The Curve Ahead: Discovering the Path to Unlimited Growth ,” by Dave Power.

Pricing 105

Pricing Cloud Computing Customer Custom 105

Startup Professionals Musings

FEBRUARY 1, 2019

In today’s world of constant change and information overload via the Internet, content marketing and branding are often more important to success than product quality or technology. Contrary to a popular myth, word-of-mouth and viral marketing are not a substitute for more basic branding activities.

Social Media 73

Social Media Customer Custom Mobile 73

socalTECH

JULY 27, 2012

How to you better convert web visitors into customers? Jerry Jao, the CEO of Retention Science, tells us how the firm is using big data to help e-commerce firms convert more customers. Jerry Jao: Retention Science is a Big Data and e-commerce platform, where we help engage customers. What is Retention Science?

Commerce 196

Commerce Platform Southern California Customer 196

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Marketing 82

Marketing Demand Startup Customer 82

Startup Professionals Musings

MARCH 3, 2018

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. The reasons for this requirement, and some practical guidelines for how to prepare, are outlined in the classic book “ The Curve Ahead: Discovering the Path to Unlimited Growth ,” by Dave Power.

Pricing 52

Pricing Cloud Computing Customer Custom 52

Startup Professionals Musings

DECEMBER 23, 2015

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 56

Marketing Startup Technical Review Innocal 56

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Marketing 104

Marketing Demand Startup Customer 104

socalTECH

MAY 28, 2013

The customer gets a great price, and the retailer gets both a new customer and a new sale. You can walk into any audio/video store, including Best Buy or Home Depot, and negotiate with the sales or customer service representative. But, online, that''s not the case. What is Greentoe? How does the matching process work?

Pricing 273

Pricing Product Help Sales 273

Startup Professionals Musings

MAY 17, 2013

There is nothing more exciting than finding a lucrative market that everyone else has failed to spot or target. The sharpest entrepreneurs have a knack for viewing the world from the perspective of their customers. Start with social media, blogging, and word-of-mouth. Go on a treasure hunt and find an under-served niche.

Entrepreneur 117

Entrepreneur Startup Advertising Social Media 117

Both Sides of the Table

JULY 23, 2013

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It is simply the most important way to proactively control your career development and how the market perceives you.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Marketing 91

Marketing Startup Demand Customer 91

Startup Professionals Musings

AUGUST 8, 2016

By profit, I simply mean offering a product or service to customers for a price that exceeds the total costs associated with the solution, thus providing some basis for recovering sunk costs and generating a return for stakeholders. Solve a painful problem for customers who have money to spend. Without profit there is no business.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

InfoChachkie

JANUARY 9, 2012

Note: This is an installment in the Iconic Advice series. Other installments include: Jeff Bezos , Steve Jobs and Richard Branson. Pressure Helps You Break Through Your Breakdowns. "Mickey " If you haven't already subscribed yet, subscribe now for. free weekly Infochachkie articles! . "Mickey free weekly Infochachkie articles!

Tips 277

Tips Startup Entrepreneur Entertainment 277

Startup Professionals Musings

APRIL 20, 2012

There is nothing more exciting than finding a lucrative market that everyone else has failed to spot or target. The sharpest entrepreneurs have a knack for viewing the world from the perspective of their customers. Start with social media, blogging, and word-of-mouth. Go on a treasure hunt and find an under-served niche.

Entrepreneur 101

Entrepreneur Advertising Social Media Competition 101

InfoChachkie

SEPTEMBER 15, 2011

Obsess About Customers, Not Colleagues Or Competitors. “We We see our customers as invited guests to a party, and we are the hosts. In August 2004, FastCompany published an article titled, Inside The Mind Of Jeff Bezos , written by Alan Deutschman. I’d rather interview 50 people and not hire anyone than hire the wrong person.”.

Tips 279

Tips Startup Framework Customer 279

Both Sides of the Table

FEBRUARY 7, 2011

Market Opportunity. But what about markets? We always say that great opportunities are composed of a world-class team addressing a big & disruptive market opportunity. “There’s no such thing as a large market with lots of white space. Lines vs. Dots is all about people. Let me explain.

Entrepreneur 330

Entrepreneur Marketing Venture Capital Hulu 330

Startup Professionals Musings

JANUARY 12, 2013

For startup new product development, this is a strategy used for fast and quantitative market testing of a product or product feature, popularized first by Eric Ries for web applications. Osmosis marketing. Osmosis marketing is the hot new term for word-of-mouth advertising. Super-angels. Minimum Viable Product (MVP).

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Startup Professionals Musings

FEBRUARY 16, 2011

There is nothing more exciting than finding a lucrative market that everyone else has failed to spot or target. The sharpest entrepreneurs have a knack for viewing the world from the perspective of their customers. Start with social media, blogging, and word-of-mouth. Go on a treasure hunt and find an under-served niche.

Tips 89

Tips Entrepreneur Advertising Social Media 89

Startup Professionals Musings

DECEMBER 20, 2010

This total rate now exceeds 7 billion texts sent per day, according to a new mobile marketing website (more than one per day for every person on earth). The eyes are the most powerful part of our body language, and can express everything from happiness, annoyance, interest, to pain. Staring is interpreted as too aggressive.

Layoffs 94

Layoffs Email Tool Study 94