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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Geo was a lightly veiled reference to Geocities, a Web 1.0

Customer 195
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Design for the Novice, Configure for the Pro

Both Sides of the Table

I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.&# I started saying this back in 2001/02, long before the era of Web 2.0, My philosophy emanated from my days of programming and later designing corporate software in the early 1990′s.

Design 325
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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Geo was a lightly veiled reference to Geocities, a Web 1.0

Customer 153
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Taylor Freeman of UploadVR on Building a Passionate Culture for Good

Tech.Co

Taylor returned home and dove into learning web development and design on his own. He ended up building a digital agency that did everything from custom apps and web development to branding and digital marketing. Taylor then set up shop in San Francisco to further his mission.

Startup 70
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Stacksocial | Bringing Forth the Next Logical Step in Purchasing Software

Tech Zulu Event

By taking a page out of STEAM’s playbook, Stacksocial seeks to provide instant gratification to its customers by offering software bundles at a price that’s easy to get behind. Their Bundle categories consist of Music apps, Mac Productivity, Web Design and more.

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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

Divshot's Founders conceived of their innovative web development solution, which automatically generates professional-grade code during the wire framing process, during a Startup Weekend event in Kansas City. We’re a tool for hackers, designers, and entrepreneurs - effectively everyone who reads Hacker News. Hacker Downside.

News 198
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Time Rich, Time Poor and Apple

SoCal CTO

Whats interesting is that Ive been seeing opportunities to use social marketing for businesses that typically target Time Poor audiences. I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers.

CTO Coach 150