Berkonomics

NOVEMBER 9, 2017

Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. Email readers, continue here…]. Keep your customer in mind. Here’s a quick nod to the folks at Colour Graphics for urging me to write this insight.

Marketing 266

Marketing Resource Advertising Social Media 266

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

JUNE 23, 2013

I’ve been writing a series on a simple methodology that we used at my first enterprise software company. Simply, this is identifying a customer need that has economic value to them if they can solve it. This solves the customer question, “Why Buy Anything?”. You can’t quantify the value of email yet everybody needs it!”.

Sales 328

Sales Customer Custom Examples 328

Both Sides of the Table

SEPTEMBER 17, 2013

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. margin range to more sustainable 50-60% margin businesses.

Company 339

Company Companies Technical Review Content 339

Both Sides of the Table

MAY 27, 2013

Partly out of the fact that in 1 week I depart for England to speak at LeWeb, attend our DataSift board meeting and generally make myself available to the DataSift team to meet their customers, partners and employees. Here is what I imagine Rob would say were his most effective tools. Email updates frequently.

Tips 365

Tips Email Venture Capital CTO Coach 365

Startup Professionals Musings

AUGUST 30, 2019

What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. It makes customers feel special, and gives you the opportunity to highlight your broad experience and credentials.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Both Sides of the Table

APRIL 21, 2010

In writing anything positive about any of the companies I’m not suggesting that it means that I prefer them to any of their competitors. Also, some of the deals I write about I have actually seen as part of their fund raising process. They have done 3 startups in the customer support space and one that wasn’t.

Venture Capital 265

Venture Capital Capital Email Blogging 265

Both Sides of the Table

MARCH 8, 2010

Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. There are the new tools like Tumblr and Posterous. The disadvantage is that you can’t install a lot of additional tools that use Javascript.

Blogging 286

Blogging Startup Writing Summary 286

InfoChachkie

SEPTEMBER 28, 2011

Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. Guy, how would your 2004 book, Art Of The Start , differ, if you were writing it today? If I were writing the book today, there would be a whole chapter or two…about how to use Facebook and Twitter. That doesn’t work.”.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

Both Sides of the Table

JUNE 13, 2018

Remember that the goal of an email to a VC or an introduction from a trusted mutual connection is simply to get you the meeting. You want to send just enough to get the meeting (and of course a great deck sells better than a long email) and not so long that you don’t leave a chance to wow the person in your actual meeting. Poppycock.

Venture Capital 261

Venture Capital Slides Email Startup 261

SoCal CTO

DECEMBER 19, 2012

You likely are writing your first one of these. This should be an iterative process with advisors and customers providing feedback on the product. Just make note of it in the document and/or in an email when you send it. Customer Development Notes I'm assuming founders are having customer development conversations.

Develop 354

Develop Development Technical Review CTO Coach 354

Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. The volume of Tweets is enormous and growing at a rapid pace so tools are emerging to help brands manage this information. Twitter, by contrast, started as an open platform where people let anybody see what they were writing.

Social Network 235

Social Network Writing Tool Startup 235

Both Sides of the Table

APRIL 11, 2011

We talked about a lot of great stuff in the video including how to do sales calls and a how a new “culture of writing&# is emerging as a critical skill set in business today. One in a list, one with a quiz, one with a cut-out tool – let’s see what takes off. That’s why people turn up to Buzzfeed.

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

socalTECH

NOVEMBER 15, 2012

If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? Right now, it's a manual process--unless you're using the tools from Los Angeles-based PublishThis (www.publishthis.com).

Web 237

Web Newsletter Content Startup 237

Startup Professionals Musings

APRIL 17, 2020

Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. You have to be able to communicate effectively in all the common forms, including business writing, as well as talking, presenting, and producing videos.

Writing 125

Writing Entrepreneur Summary Email 125

Both Sides of the Table

JANUARY 12, 2010

Like you, I struggle to return everybody’s emails because I get too many. So I often try to stay off of email during the day. At Accenture one of the most valuable tools they used when we were young programmers were “point sheets.&# I’ve been stuck in email hell for quite some time.

Product 280

Product Startup Email Technical Review 280

socalTECH

JUNE 8, 2011

But, with the economy turning south in 2008, lots of those customers went out of business. In the meantime, Groupon came along, and our media customers started to lose advertising. There was also the opportunity to use our contest engine as a tool, because the challenge in daily deals is to build members and drive traffic.

Platform 263

Platform Training Software Review Advertising 263

Tech Zulu Event

NOVEMBER 11, 2011

One of the hardest things about being a blogger is drawing that line between being a business owner and writing for passion. Most bloggers wouldn’t turn down the opportunity to make a full time income from writing their blog. This means more people sign up for your email list when you have the pop up box than when you don’t.

Blogging 83

Blogging Email Writing Sites 83

socalTECH

SEPTEMBER 23, 2020

As I was driving home from that meeting, I decided to work from there, and ended up writing a business plan and fundraising from family and friends. What we saw that was really interesting, was in mid-May, we started seeing lots of emails and phone calls for membership. all of the companies in our industry saw a decline in revenues.

Startup 203

Startup Entrepreneur Southern California Netflix 203

Startup Professionals Musings

JULY 8, 2013

Today’s platform is built of people, including yourself, followers, and contacts, who can amplify your message through social media and spread it to your target customers. Build a media kit, publicize endorsements from friends and beta customers, get dialogs going on Twitter, and optimize your website landing pages.

Platform 105

Platform Entrepreneur Startup Social Media 105

Both Sides of the Table

APRIL 17, 2010

The VC’s & executives were then asked to make “commitments&# (in writing) to 3-5 of the companies that they felt they could make some sort of contribution to. The company combines high-quality information about genetics, with tools that use family health history to help identify personal disease risk.

Company 276

Company Companies Startup Southern California 276

Startup Professionals Musings

MAY 31, 2012

Today’s platform is built of people, including yourself, contacts, connections, and followers, who can amplify your message through social media and spread it to your target customers. Build a media kit, publicize endorsements from friends and beta customers, get dialogs going on Twitter, and optimize your website landing pages.

Startup 104

Startup Social Media Platform Blogging 104

InfoChachkie

DECEMBER 10, 2012

We’re a tool for hackers, designers, and entrepreneurs - effectively everyone who reads Hacker News. The company posted a Show HN entry entitled, " We built a better solution for customer analysis and support.". Although social media news sites can be effective market validation tools, they are not without their downsides.

News 198

News Sites Startup RSS 198

Both Sides of the Table

OCTOBER 22, 2010

As a teenager he experimented with writing & producing his own rap music and received a lot of feedback from elders that he had a talent with words. In his early career he realized the importance of email lists. His email list became his power. He would occasionally give away free music in exchange for email addresses.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

Both Sides of the Table

APRIL 13, 2011

Huge thank you to Steve De Long for the write up. The value of Pitch Decks; Brad’s personal preferences on deal presentation; and Brad’s practice of accepting cold approaches via email. Very few people can do a good job with a presentation that is emailable.”. You have said outloud anyone can send you an email, is that fair?

Venture Capital 288

Venture Capital Startup Technical Review Software Review 288

socalTECH

FEBRUARY 4, 2010

I've watched businesses operate throughout my career, and saw that so many times business users struggle with relatively simple applications, where they can't get them build, can't get them to work, and where they have to kludge together an email system to route things to get things approved. That's been helpful with growth.

Startup 150

Startup San Diego Entrepreneur Tool 150

Startup Professionals Musings

JULY 18, 2010

Advanced persistence threats (APT) – opens the door to a new class of intelligent application cracking tools. My clients and customers use it, and I need to stay in sync. Flexible, easily customizable productivity tools. Twitter accounts are being used as a command and control center for botnets. To me, the answers are clear.

Social Network 87

Social Network Networking Tool Sites 87

Startup Professionals Musings

JANUARY 9, 2023

Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. You have to be able to communicate effectively in all the common forms, including business writing, as well as talking, presenting, and producing videos.

Tips 123

Tips Writing Startup Summary 123

Both Sides of the Table

FEBRUARY 3, 2010

Let’s assume you run a Customer Support software company. Do you simply begin by asking, “I’d love to understand what your objectives are in customer support? You need to identify a customer problem and talk about how your solution meets the needs of that problem. Where are your current pains?&#.

Sales 314

Sales Startup Venture Capital Customer 314

Tech Zulu Event

SEPTEMBER 22, 2012

From devising a tweet length pitch to having an easy to remember name, each branding opportunity is a touch point for a new customer to be attracted to what you have to offer. My interest was to meet companies who built a tool that makes running a small to medium sized business easier. Nothing is more powerful the a trusted referral.

Press 97

Press Startup Technical Review Email 97

Startup Professionals Musings

SEPTEMBER 3, 2014

Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. You have to be able to communicate effectively in all the common forms, including business writing, as well as talking, presenting, and producing videos.

Writing 109

Writing Entrepreneur Summary Email 109

InfoChachkie

NOVEMBER 23, 2015

<Note: I edited a few comments from Jeff's email, none of which related to our meeting in 2008.> Rather, we value entrepreneurs' time and thus our diligence generally includes introducing them to potential customers and partners. The difference is that VoiceXML does not leverage customers' knowledge of web development.

Venture Capital 100

Venture Capital Technical Review Software Review Southern California 100

socalTECH

AUGUST 4, 2011

We've developed technology, originally developed at YLighting, which enables us to understand that if a customer comes to a website via marketing, and a cookie was deleted, then subsequently comes back and converts, we know what marketing happened before that cookie deletion. What kind of customers are using the tool?

Startup 210

Startup Marketing Customer Custom 210

Both Sides of the Table

JANUARY 21, 2010

When to get a lawyer - If you plan to be a venture or angel backed technology company (what I mostly write about) the best time to start meeting and getting to know lawyers is long before you ever start your company. I write about some of the lessons in my post on Startup Mistakes. Many people start companies arse backwards.

Startup 318

Startup IP Southern California Entrepreneur 318

Tech Zulu Event

APRIL 23, 2013

The fitness professional network develops business tools that make it easier for fitness professionals to run their businesses and keep their clients engaged between training sessions. We have 115 paying customers right now. Our fitness events and mapping tool is a key differentiator. How many users?

Social Network 92

Social Network Networking Training Summary 92

Startup Professionals Musings

JANUARY 24, 2016

Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. You have to be able to communicate effectively in all the common forms, including business writing, as well as talking, presenting, and producing videos.

Writing 62

Writing Summary Email Ideas 62

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. 40,000) to join me on Facebook.

Social Media 214

Social Media Customer Custom Media 214