Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Metrics 57

Metrics Demand Marketing Paramount 57

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

DECEMBER 7, 2022

Too many entrepreneurs don’t know what to do at this point, largely accounting for a disappointing 50 percent of startups that fail in the first five years, according to InvoiceTracker. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

JUNE 22, 2016

Almost every entrepreneur looking for outside investors has heard the annoying rejection, “You are just too early – come back when you have more traction.” That should make you wonder - how do you measure traction in a metric? Customers and investors alike measure traction by your formal advisors.

Metrics 57

Metrics Funding Startup Customer 57

Startup Professionals Musings

MARCH 10, 2023

I recognize that entrepreneurs tend to substitute vision and passion for formal processes, but using no discipline or process in building something new is a sure way to spend money, rather than see any return and build a self-sustaining business. Formalize the use of tools and information technology. Solution development and delivery.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

Startup Professionals Musings

AUGUST 23, 2023

Every business owner and entrepreneur like you I work with wishes they could better predict product demand and sales, for managing inventory and long-term business planning. We all have our favorite metric and our passion, but keeping up with real-world changes and trends seems to be always just out of reach.

Metrics 81

Metrics Demand Statistics Sample 81

Startup Professionals Musings

AUGUST 19, 2022

Even after many years mentoring entrepreneurs and advising businesses, I continue to be surprised by the primary focus on products and processes, and the often incidental attention to hiring and nurturing the right people. Almost any startup can start with Excel, and move to open-source data analysis tools, including Python or RStudio.

Tool 121

Tool Statistics Entrepreneur Metrics 121

Startup Professionals Musings

MAY 30, 2022

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. Managing business growth is more than metrics.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

AUGUST 25, 2023

In the aftermath of the recent pandemic, which caused many businesses to close, a new raft of business workers and entrepreneurs are deciding to pursue their own dreams of being a new business owner, and controlling your own destiny. These are necessary to attract customers, investors, and give you a line of defense with competitors.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

MARCH 9, 2022

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. My job as a new business advisor is to help entrepreneurs get over this chasm early. In business, consistency is the key to productivity and trust by team members and customers alike.

Case Study 139

Case Study Customer Custom Tool 139

Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

Social Media 98

Social Media Metrics Media Startup 98

Startup Professionals Musings

JULY 4, 2021

Every entrepreneur I know is short on resources, including time, money, and skills. Waste in a startup is any activity that burns resources, but creates no value or competitive advantage in the eyes of customers. Productive processes start with a plan, and end with metrics that measure value delivered.

Startup 161

Startup Resource Training Entrepreneur 161

Startup Professionals Musings

NOVEMBER 28, 2020

The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Find the right tools to analyze the ROI.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

AUGUST 31, 2020

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Here is my adaptation of his engagement principles for all the aspiring entrepreneurs I advise: Learn to adopt an outsider’s perspective.

Social Media 128

Social Media Metrics Customer Custom 128

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

MARCH 25, 2022

Thus, over the years of my mentoring and consulting efforts with entrepreneurs, I have a key list of practices that I recommend to everyone starting and growing a business. You may think it’s great that demand exceeds your supply chain, but customers only remember it as a loss of your credibility, and will tell others.

Startup 134

Startup Training Tool Demand 134

Startup Professionals Musings

SEPTEMBER 20, 2019

New unmet consumer or customer needs. Or you notice that your line of high quality tools is being undercut by cheap knockoffs manufactured in other countries. Changes in your organization’s core performance metrics. New entrepreneurs are notoriously great at capitalizing on new opportunities, both weak and strong.

Entrepreneur 93

Entrepreneur eBook Metrics Examples 93

Startup Professionals Musings

DECEMBER 13, 2019

In the interests of helping you work smarter and last longer, I would like to offer my top ten list of key resource drains to avoid in early businesses and startups, based on my years of advising entrepreneurs and my own business experience: Expanding your product line too quickly for scaling. People with the wrong tools or no training.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

MARCH 9, 2020

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Real growth always requires real marketing.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measure customer response and action.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

MAY 30, 2014

Every entrepreneur I know is short on resources, including time, money, and skills. Waste in a startup is any activity that absorbs resources, but creates no value or competitive advantage in the eyes of customers. Productive processes start with a plan, and end with metrics that measure value delivered.

Entrepreneur 115

Entrepreneur Resource Training Product 115

Startup Professionals Musings

OCTOBER 14, 2022

In his classic book, “ The Leadership Capital Index ,” Dave Ulrich, a best-selling author, business consultant, and business school professor, provides some real insights and metrics on what makes up the elements of goodwill in the minds of top valuation experts. Modern information management tools. Focus on talent and people growth.

Technical Review 129

Technical Review Funding Organization Coach 129

Startup Professionals Musings

APRIL 25, 2022

One of the first harsh realities that every entrepreneur has to learn is that most of the things that are critical to startup success are outside of their direct control. In my experience, trust is the most powerful tool that an entrepreneur can wield, both inside and outside of his own realm of control. Never make people ask.

Startup 116

Startup Entrepreneur Metrics Writing 116

Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. Talk to real live customers in addition to marketers. Avoid the use of jargon, big claims, and special promotions.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

SEPTEMBER 9, 2020

In my own business career, many years as a business advisor, and mentor to aspiring entrepreneurs, I have validated the following strategies to practice and guide you. A broken process or a subtle quality issue can generate a flood of customer satisfaction problems, cost overruns, and loss of market share.

Satisfaction 152

Satisfaction Mentor Study Startup 152

Startup Professionals Musings

MARCH 19, 2021

But the magic that makes one entrepreneur stand out over others is hard to quantify – yet we all recognize it when we see it. Focus on customers and people over profits and ego. Especially in these modern times, both your customers and your team are looking for personal relationships to incent their engagement and loyalty.

Customer 157

Customer Custom Metrics Ideas 157

Startup Professionals Musings

MAY 4, 2020

I’m sure you have all seen entrepreneurs and startups with great ideas that never seem to live up to their potential, while others with more mundane solutions seem to take off quickly and never slow down. Define success metrics, and measure progress regularly. Look for tools to automate and simplify strategy execution.

Startup 123

Startup Outsource Development Entrepreneur Outsource 123

Startup Professionals Musings

MARCH 18, 2015

New unmet consumer or customer needs. Or you notice that your line of high quality tools is being undercut by cheap knockoffs manufactured in other countries. Changes in your organization’s core performance metrics. New entrepreneurs are notoriously great at capitalizing on new opportunities, both weak and strong.

Entrepreneur 106

Entrepreneur eBook Metrics Startup 106

Startup Professionals Musings

OCTOBER 14, 2018

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Here is my adaptation of his engagement principles for all the aspiring entrepreneurs I advise: Learn to adopt an outsider’s perspective.

Social Media 96

Social Media Metrics Customer Custom 96

Startup Professionals Musings

AUGUST 8, 2016

As a startup advisor and investor, I find that more and more entrepreneurs avoid using the term “profit” in pitching their new venture. Of course, I understand and don’t condone bad actors who get greedy, and exploit ways to unjustly squeeze customers and employees. Solve a painful problem for customers who have money to spend.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

Startup Professionals Musings

JULY 5, 2013

One of the first harsh realities that every entrepreneur has to learn is that most of the things that are critical to startup success are outside of their direct control. In my experience, trust is the most powerful tool that an entrepreneur can wield, both inside and outside of his own realm of control. Never make people ask.

Entrepreneur 106

Entrepreneur Startup Metrics Writing 106

Startup Professionals Musings

JUNE 18, 2023

First you work in the kitchen for a while, learning some tools of the trade, experiment with a few recipes, and test on willing clients. If you can’t identify customer interest, it doesn’t matter how good your product is. Don’t be afraid to test your ultimate entree on customers. Make them “feel the love.” Don’t stand still.

Startup 112

Startup Coach Metrics Marketing 112

Startup Professionals Musings

SEPTEMBER 1, 2019

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. Managing business growth is more than metrics.

Startup 97

Startup Sales Metrics Guide 97

Tech Zulu Event

NOVEMBER 28, 2011

NOT just because they have the best deals on web based business tools. And NOT even because they give until death refunds if a customer is ever dissatisfied with a purchase. He says he cares most about “focusing on customers for life”. Noah has what I believe he called “Thank You metrics”. But you need to pay the bills!’

Metrics 87

Metrics Email Startup Technical Review 87