Startup Professionals Musings
MAY 12, 2021
If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If customers don’t know you exist, you can’t solve their problem, they won’t buy.
Startup Professionals Musings
NOVEMBER 5, 2018
Tech may be the tool, but hospitality – making life a little easier, more comfortable, and more enjoyable for your customer, is the winning focus. Unfortunately, too many of the technical entrepreneurs I mentor and advise are focused on their technology, and assume that the value will be self-evident to customers.
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Startup Professionals Musings
DECEMBER 17, 2018
Most of the entrepreneurs I advise today are ready to declare success when they get that first surge of traction with a real customer. You need to find investors for funding, vendors for volume manufacturing, processes for repeatable execution, as well as marketing and distribution to attract customers far beyond your pilot rollout.
Eric Greenspan
FEBRUARY 2, 2010
He told me this was a service the BBB provided to its customers since they saved so much money on the same service. In most cases these viewings are done by potential customers who are checking on your company’s rating. We also want you to use and understand this valuable product so that you may attract and retain customers.
Both Sides of the Table
JUNE 27, 2011
Most people totally advise against stealth. In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well. Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap.
Startup Professionals Musings
APRIL 10, 2011
I informed him that we needed to translate the software into Finnish at a cost of $50,000. Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Respect local customs and practices.
Both Sides of the Table
NOVEMBER 19, 2009
You are constantly faced with decisions and there is always incomplete information. I spent nearly a decade building software for large companies and then advising companies on the same. He would have found somebody technical and inspired that individual to work for equity or deferred payment. This paralyzes most people.
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