Remove Customer Remove Information Remove Technical Advisors
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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If customers don’t know you exist, you can’t solve their problem, they won’t buy.

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Apply Hospitality-Driven Thinking to Your New Venture

Startup Professionals Musings

Tech may be the tool, but hospitality – making life a little easier, more comfortable, and more enjoyable for your customer, is the winning focus. Unfortunately, too many of the technical entrepreneurs I mentor and advise are focused on their technology, and assume that the value will be self-evident to customers.

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Business Complexity Goes Up Dramatically As You Scale

Startup Professionals Musings

Most of the entrepreneurs I advise today are ready to declare success when they get that first surge of traction with a real customer. You need to find investors for funding, vendors for volume manufacturing, processes for repeatable execution, as well as marketing and distribution to attract customers far beyond your pilot rollout.

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Better Business Bureau? For who?

Eric Greenspan

He told me this was a service the BBB provided to its customers since they saved so much money on the same service. In most cases these viewings are done by potential customers who are checking on your company’s rating. We also want you to use and understand this valuable product so that you may attract and retain customers.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Most people totally advise against stealth. In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well. Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap.

Marketing 380
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Many Startups Stumble on International Cultures

Startup Professionals Musings

I informed him that we needed to translate the software into Finnish at a cost of $50,000. Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Respect local customs and practices.

Startup 90
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What Makes an Entrepreneur? Four Letters: JFDI

Both Sides of the Table

You are constantly faced with decisions and there is always incomplete information. I spent nearly a decade building software for large companies and then advising companies on the same. He would have found somebody technical and inspired that individual to work for equity or deferred payment. This paralyzes most people.