Customer Information Technical Advisors 
Both Sides of the Table
AUGUST 17, 2009
You can probably get loads of information on Legal Zoom also. Get customer input. People design their products in a box assuming that they’ll show customers later and get feedback. Interview customers to better articulate their problems. Here is just one (I don’t endorse them – there are many).
Eric Greenspan
FEBRUARY 2, 2010
He told me this was a service the BBB provided to its customers since they saved so much money on the same service. In most cases these viewings are done by potential customers who are checking on your company’s rating. We also want you to use and understand this valuable product so that you may attract and retain customers.
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Startup Professionals Musings
MAY 12, 2021
If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If customers don’t know you exist, you can’t solve their problem, they won’t buy.
Both Sides of the Table
JUNE 27, 2011
Most people totally advise against stealth. In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well. Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap.
Both Sides of the Table
NOVEMBER 19, 2009
You are constantly faced with decisions and there is always incomplete information. I spent nearly a decade building software for large companies and then advising companies on the same. He would have found somebody technical and inspired that individual to work for equity or deferred payment. This paralyzes most people.
Startup Professionals Musings
APRIL 20, 2020
Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. Instead, it publishes actual customer “Photos of the Day,” highlighting the customer’s thrill of adventure purpose. These engagements well accepted by all.
Both Sides of the Table
JANUARY 13, 2011
I would argue that this mostly consists of consumer Internet companies (although not exclusively) and it is predominantly early-stage people who are product gurus and have a mildly technical bend to them. Who are your key customers? Talk about the customer problem and how you solve it. I’m sure there are many more.
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