Startup Professionals Musings

APRIL 30, 2023

According to a classic Harvard Research study, first inventors spend at least a third more on their initial technology than later innovators. Market research can thus be based on real customers and a previously tested market. Studying and learning from the mistakes of others is the best way to reduce your own risks.

Social Media 92

Social Media Study Research Satisfaction 92

Both Sides of the Table

OCTOBER 10, 2011

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. Netflix needs to borrow the marketing prowess of Salesforce.com. No, probably not.

Netflix 287

Netflix Customer Custom Pricing 287

Startup Professionals Musings

AUGUST 8, 2020

According to a classic Harvard Research study, first inventors spend at least a third more on their initial technology than later innovators. Market research can thus be based on real customers and a previously tested market. Studying and learning from the mistakes of others is the best way to reduce your own risks.

Startup 157

Startup Social Media Study Research 157

Startup Professionals Musings

MAY 30, 2022

According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

AUGUST 15, 2022

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

OCTOBER 27, 2021

Recent studies indicate that less than ten percent of business leaders show this balance today. Here is my list of key principles for creating and capitalizing on a balanced focus as a business professional or an entrepreneur: Start by marketing your vision and purpose. Every balanced leader does marketing early.

Technical Review 133

Technical Review Satisfaction Metrics Startup 133

Startup Professionals Musings

FEBRUARY 12, 2022

Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback? Imbue customer change focus. Increase change agility.

Startup 116

Startup Training Statistics Summary 116

Startup Professionals Musings

MARCH 18, 2020

It’s important to note slippage indicators, including less internal feedback on requirements to fight competitors, and more focus inward than outward on customers needs and trends. Assess many change initiatives have come to fruition from your team, visit a couple of key customers and listen for future needs, and study your newest competitor.

Metrics 122

Metrics Training Satisfaction IBM 122

Startup Professionals Musings

SEPTEMBER 9, 2020

A broken process or a subtle quality issue can generate a flood of customer satisfaction problems, cost overruns, and loss of market share. Without this mindset, and the determination to make a decision, nothing happens, and customers find alternatives. Don’t waste time fixing symptoms.

Satisfaction 152

Satisfaction Mentor Study Startup 152

Startup Professionals Musings

JANUARY 25, 2023

Most great business leaders, including Jeff Bezos , maintain a key internal team to study and implement the next steps. Don’t fail to develop the proper comprehensive metrics for assessing how you and any partners are doing in terms of value creation. Not having a means to measure holistic impact. Always keep a balance.

Outsource Development 140

Outsource Development Outsource Startup Metrics 140

Startup Professionals Musings

APRIL 28, 2021

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Look for validation from your mainstream customers.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

JULY 26, 2021

Intuitively, many entrepreneurs and businesses believe that the key to faster growth and success is more products, features, and markets. Later, after that initial success builds resources, and your penetration of the target market approaches 30 percent, it’s time to expand your horizons and make anticipatory changes to your focus.

Startup 154

Startup Resource Entrepreneur Metrics 154

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

NOVEMBER 11, 2019

Per the latest study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

SEPTEMBER 1, 2019

According to one study a while back, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics.

Startup 97

Startup Sales Metrics Guide 97

Startup Professionals Musings

SEPTEMBER 14, 2011

Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback? Imbue customer change focus. Increase change agility.

Startup 94

Startup Marketing Training Statistics 94

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Activity 164

Activity Conference Press Case Study 164

InfoChachkie

APRIL 30, 2012

One of the immersion techniques Guy promotes is to offer a hands-on trial, in which the prospective customer can touch, feel and experience your product before purchasing it. A/B testing requires marketers to leave their egos and emotions at the door and allow quantifiable metrics to drive their decisions. Gender Bias.

Study 243

Study Advertising Research Customer 243

Startup Professionals Musings

MAY 12, 2019

Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback? Imbue customer change focus. Increase change agility.

Startup 94

Startup Training Statistics Summary 94

Startup Professionals Musings

JULY 17, 2019

As a business advisor, when I bring this up, at best I will hear the defense that you are focused on the strategy of the moment, such as such as how to increase sales, or reach a new market. This requires constant study of what your customers value, what competitors offer, and your target market.

Technical Review 87

Technical Review Customer Custom Competition 87

Startup Professionals Musings

SEPTEMBER 3, 2018

According to a classic Harvard Research study, first inventors spend at least a third more on their initial technology than later innovators. Market research can thus be based on real customers and a previously tested market. Studying and learning from the mistakes of others is the best way to reduce your own risks.

Startup 65

Startup Social Media Study Research 65

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

JULY 30, 2014

According to a recent Harvard Research study, first-time inventors spend at least a third more on their initial technology than later innovators. Market research can thus be based on real customers and a previously tested market. Studying and learning from the mistakes of others is the best way to reduce your own risks.

Technology 103

Technology Entrepreneur Study Research 103

Startup Professionals Musings

MAY 31, 2015

Per a new study by networking giant Cisco , the world’s yearly mobile data traffic grew 69 percent in 2014, reaching 2.5 This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers.

Startup 106

Startup Social Media Entertainment Metrics 106

Startup Professionals Musings

JUNE 2, 2019

In this era of rapid change, you can’t afford to stop learning, or you will find that your competitors, your customers, and your team, may soon be following someone else. In fact, you may have noticed in a recent study , that the business CEO turnover rate last year was the highest in 10 years, and may go even higher this year.

Tips 97

Tips Mentor Coach Metrics 97

Startup Professionals Musings

FEBRUARY 4, 2015

According to one study a while back, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics.

Startup 108

Startup Sales Metrics Entrepreneur 108

Startup Professionals Musings

AUGUST 21, 2016

According to a classic Harvard Research study, first inventors spend at least a third more on their initial technology than later innovators. Market research can thus be based on real customers and a previously tested market. Studying and learning from the mistakes of others is the best way to reduce your own risks.

Technology 57

Technology Startup Study Research 57

Startup Professionals Musings

DECEMBER 6, 2017

Per the latest study by networking giant Cisco , the world’s yearly mobile data traffic has grown 18-fold over the past 5 years, reaching 7.2 This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

MAY 7, 2017

Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback? Imbue customer change focus. Increase change agility.

Startup 56

Startup Training Statistics Summary 56

Startup Professionals Musings

JANUARY 11, 2014

Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback? Imbue customer change focus. Increase change agility.

Entrepreneur 110

Entrepreneur Startup Training Statistics 110

Startup Professionals Musings

FEBRUARY 23, 2018

Luckily, I had always been a “hands-on” professional, and I had learned the pragmatics of people leadership, marketing, management tools, and funding. Simply defining yourself as a marketing specialist, designer, or project leader minimizes the stigma of the consultant role. Adopt a project-based revenue model with metrics.

Social Media 56

Social Media Software Review Customer Custom 56

Startup Professionals Musings

SEPTEMBER 13, 2017

According to one study a while back, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics.

Startup 56

Startup Sales Metrics Guide 56

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

APRIL 6, 2014

In a recent study by networking giant Cisco , the world’s yearly mobile data traffic grew 81% in 2013 and will reach 1.3 This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers.

Startup 99

Startup Social Media Entertainment Metrics 99

Both Sides of the Table

MAY 19, 2018

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. You are going to “study” the details before making a decision. and then asking to take a brochure home with you. Yeah, sure.

Funding 336

Funding Venture Capital Startup Email 336