Both Sides of the Table

FEBRUARY 3, 2010

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Let’s assume you run a Customer Support software company. I still do this sometimes, too.

Sales 314

Sales Startup Venture Capital Customer 314

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239

Marketing Conference Startup RSS 239

Both Sides of the Table

MARCH 19, 2013

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on. I believe it’s flawed.

Startup 403

Startup Sales Software Review Technical Review 403

SoCal Tech Calendar

JUNE 14, 2016

In the corporate world, events are more than just an event�they are opportunity to connect with your customers and turn potential customers into buyers. We provide an event and experiential marketing platform. The most obvious, is to drive sales. How do you make those events happen?

Sales 100

Sales Santa Monica Startup Orange County 100

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 133

Marketing Conference Startup Oracle 133

Startup Professionals Musings

AUGUST 13, 2022

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. It’s just the first of many. Are you sure you can’t move?

Technical Review 123

Technical Review Oracle Software Review Ideas 123

Both Sides of the Table

JULY 1, 2010

You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. An obvious example would be in sales. You’re also learning directly about the skills of your sales staff by observing them in action.

Startup 308

Startup CTO Coach Technical Review CTO Hire 308

InfoChachkie

AUGUST 18, 2011

In this interview, Mark discusses how his experiences at Oracle, eHarmony and the Rubicon Project contributed to the creation of his latest venture, SteelHouse Media. 4) Did I read correctly that you were part of the original development team for Oracle Financials? When I joined Oracle, they were essentially ‘the Google’ of their time.

eHarmony 204

eHarmony Media Oracle Commerce 204

Both Sides of the Table

NOVEMBER 4, 2010

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market. So the startups tend to focus on totally new customers.

Startup 376

Startup Framework Marketing Customer 376

socalTECH

FEBRUARY 28, 2014

Thaeres is a SaaS-based, dashboard solution for mid-market enterprises. We are looking at a market which is primarily mid-level, where they are too big for using Quickbooks as their solution, but they''re not big enough to use an Oracle or SAP. I built the software on my own, initially, and brought it to market.

Startup 159

Startup Oracle Customer Custom 159

Both Sides of the Table

JUNE 25, 2015

As we went from a small band of missionaries hell bent on making our idea a reality, raising capital, getting press, and selling to customers – we were all having fun. We built a business with $36 million in bookings and real customers who relied upon our service. In other words, Why now?

Demand 150

Demand SaaS Startup Sales 150

Both Sides of the Table

DECEMBER 27, 2010

In short, acknowledge they exist, be transparent about strengths & weaknesses and use your differences to talk about how you want to position yourself in the market. Marketing Differentiation – Salesforce.com is one of the most effective marketing organizations in the world because Marc Benioff is a genius at marketing.

Cloud Computing 320

Cloud Computing Competition Press Startup 320

socalTECH

AUGUST 24, 2009

One of the startup areas where we've been seeing renewed activity in the last few months is in the enterprise software space--specifically, in software-as-a-service applications targeted at corporate customers. Coming out here, I wanted to focus on what my specialty was, which is driving sales as a VP of Sales.

Oracle 145

Oracle Sales Startup Screening 145

Startup Professionals Musings

MAY 27, 2017

Every new business or product owner wants to attract the broadest possible audience, so they are prone to adding more features, multiple sales channels, and appealing to every demographic. Customers want a solution from you, not many. Zero in on a specific market segment. Pick a business model that you can best support.

Entrepreneur 63

Entrepreneur Competition Customer Custom 63

Startup Professionals Musings

NOVEMBER 9, 2019

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. It’s just the first of many. Are you sure you can’t move?

Startup 97

Startup Technical Review Oracle Software Review 97

Frank Addante

MAY 23, 2012

The dad was, of course, alluding to Google's frequently-used strategy to make available free services in otherwise paid markets to rattle competition and gain market share for advertising-supported products. Many markets have free alternatives. The boy's father, my colleague, was quick to exclaim, "He was Googled!"

Oracle 111

Oracle Google Competition Marketing 111

socalTECH

APRIL 18, 2014

Todd Davis: I''m a veteran of Oracle, and had been CEO of an equipment finance company for the construction industry globally. Matt Brinker, our VP of products, comes from the construction industry, as does Rich Haus, our VP of Sales and Service. That''s leading to rapid conversion in our customer target base.

Mobile 133

Mobile Startup Oracle Los Angeles 133

socalTECH

FEBRUARY 14, 2013

However, mobile devices have not only revolutionized the world of the consumer--they've also made inroads into the corporate market, changing how companies provide access to important information and data to their partners and employees. How do customers use your product? Or, it can come directly out of a database.

Mobile 170

Mobile Oracle Startup Content 170

Both Sides of the Table

SEPTEMBER 22, 2012

Growth will slow, partly due to internal limits and partly because the company is starting to bump up against the limits of the markets it serves.” He talks about making things that people want & going after a big enough market. It might be for technical reasons or it might be for customer adoption reasons. Not Google.

Startup 390

Startup Venture Capital Entrepreneur Technical Review 390

Startup Professionals Musings

MAY 16, 2015

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. It’s just the first of many. Are you sure you can’t move?

Startup 109

Startup Technical Review Oracle Software Review 109

InfoChachkie

MAY 23, 2011

Marketers have long known that people are drawn to exclusivity. Unfortunately, many Big Dumb Companies (BDCs) assume they must unfairly skew the market in their favor by precluding you from freely working with anyone you choose. Note: This is part IV of the four part series. Access part I HERE , part II HERE and part III HERE.

Technical Review 183

Technical Review Marketing Sales Competition 183

Startup Professionals Musings

DECEMBER 2, 2017

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. It’s just the first of many. Are you sure you can’t move?

Sites 59

Sites Startup Technical Review Oracle 59

Both Sides of the Table

AUGUST 14, 2011

Obviously they wish they would have figured this out a bit more quickly, but as a young team I personally cut them a little bit more slack than I would if it were Oracle, for example. Understand the Gravity of the Situation for Your Customers. But if you’re going to say something controversial make it about the market you serve.

Startup 329

Startup Press Training Media 329

Startup Professionals Musings

DECEMBER 7, 2013

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. It’s just the first of many. Are you sure you can’t move?

Startup 102

Startup Technical Review Oracle Entrepreneur 102

Frank Addante

MAY 23, 2012

” The dad was, of course, alluding to Google’s frequently-used strategy to make available free services in otherwise paid markets to rattle competition and gain market share for advertising-supported products. ” Many markets have free alternatives. In the end, the best product wins.

Oracle 63

Oracle Google Competition Marketing 63

socalTECH

JULY 23, 2009

Therese is the former CTO at SunGard Treasury Systems, and has a wealth of experience in the financial software market. The software that BlackLine builds and markets, helps people with the close process, instead of doing it in Excel. It's unusual to have a CEO from the technology side, they're usually from sales.

Startup 124

Startup Software Review CTO Hire Oracle 124

InfoChachkie

NOVEMBER 9, 2010

In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular soft drink in the US. UnVCs do not demand that entrepreneurs pursue such winner-take-all strategies.

Entrepreneur 140

Entrepreneur Cloud Computing Invest Funding 140

Startup Professionals Musings

JUNE 15, 2010

Broadly speaking, the Opportunity is a description and analysis of your potential market. How will you price it and position it in the market? What is your plan for completing the development of your product and getting it ready to market? How will you generate awareness and close sales? Have you patented it?

Startup 91

Startup Oracle Entrepreneur Ideas 91

InfoChachkie

NOVEMBER 9, 2010

In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular soft drink in the US. UnVCs do not demand that entrepreneurs pursue such winner-take-all strategies.

Entrepreneur 157

Entrepreneur Invest Funding Capital 157

Tech Zulu Event

JANUARY 20, 2012

Prior to Idealab, Alex led sales and marketing efforts for venture-backed startups focused on enterprise software and services. Dinesh is a highly entrepreneurial executive with a track record of driving sales through innovative biz-dev and online marketing techniques. He is a recognized leader in the Voice 2.0

Idealab 84

Idealab Tech Coast Angels CalTech Startup 84

Both Sides of the Table

OCTOBER 22, 2009

Everyone in the outside world is talking about how great you are but internally you know that your sales aren’t ramping, your product isn’t shipping on time, you have doubts about the quality of your code, you’re not convinced you’re doing a good job on marketing – whatever. Your solution? Not so fast.

Startup 327

Startup Sales Class CIO 327

Both Sides of the Table

MARCH 30, 2016

It is an heroic accomplishment in a brutal fund-raising market in which only market leaders can bring in that sort of money. forward sales with some as high as 12x sales. Every VC who’s been the business for a long time realized first hand that the VC markets were changing rapidly as early as Q3 of 2015.

Funding 150

Funding Startup SaaS Venture Capital 150

Both Sides of the Table

DECEMBER 12, 2016

For six years before that he was at Siebel who was the market leader in CRM before Salesforce, and he has both a masters in product design from Stanford and an MBA. He spent nearly five years at each of Salesforce.com and Oracle and was an Area VP at Salesforce leading sales efforts at some of the largest clients that Salesforce.com has.

Software 105

Software Mobile Artificial Inteligence Oracle 105

Frank Addante

OCTOBER 31, 2006

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. When companies wanted first class advertising placement and high-end marketing technology, we were the place to come. What is the Rubicon Project? Startup 3.0: Be scrappy. ReaXions, Inc. The company eventually failed.

Startup 40

Startup Venture Capital Advertising Email 40

SoCal Delicious

OCTOBER 8, 2012

Loading… Markets. Loading… Market Data. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. In March of last year, Matt Jacobson, head of market development at Facebook, paid $10.9

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Both Sides of the Table

DECEMBER 9, 2010

I’m just listed who I perceive as the market leaders. When I started my first company in 1999 we spent more than $2 million on technology infrastructure including Sun servers & Solaris operating system, Oracle databases, EMC storage, load balancers, app servers, back-up devices, disk mirrors and on and on. Think about it.

Startup 343

Startup Technical Review S3 Services 343