Remove Customer Remove Marketing Remove Resource Remove Satisfaction
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6 Ideas To Recover From Business Resource Challenges

Startup Professionals Musings

Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. The result, called resourcefulness, allows entrepreneurs to create opportunities in the face of scarcity. Perhaps success itself needs to be redefined or reframed.

Resource 112
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Using Generative AI to Drive Corporate Impact

TechEmpower

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. This shift allows business to reallocate human resources to more complex and strategic roles, or eliminate those positions entirely.

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Your “drop dead” question for a customer survey

Berkonomics

Here’s the question: Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is , ‘How would you feel if you could no longer use this product?’” He goes on to quantify the response. Why it’s a great question. What a great test. Other question for a great survey.

Custom 218
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A personal story about quality control

Berkonomics

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24-hour environment of hotel front desk operations.

Training 156
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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats. Show potential customers that you care.

Marketing 119
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8 Keys To Innovation And Responding To Market Change

Startup Professionals Musings

As I “grew up” in business in big companies, including IBM, I always wondered why the real innovations seemed to come from startups, while we had more resources and more experience. We didn’t notice as technology advances had opened a whole new market. The need for market and technology changes is unpredictable in any timeframe today.

Marketing 117
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4 Entrepreneur Categories Hunt For Market Innovations

Startup Professionals Musings

In business, entrepreneurs hunt for new innovative solutions to problems, new ways of beating competitors, new markets, and new customers. They love the continuous hunt, for investment capital, resources, talent, and new markets. Hunter franchisees move on quickly, or end up owning the entire franchise system.