SoCal CTO
NOVEMBER 17, 2009
A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging.
Both Sides of the Table
DECEMBER 3, 2013
But what if you’re a credit card company and you want to know where to find your next customers? ” How can businesses not incorporate information into their marketing and sales funnels? Already 2/3rds of our customers are ingesting 2 or more data sources including Facebook, Tumblr, WordPress, Bit.ly ” Steve.
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InfoChachkie
SEPTEMBER 3, 2013
For instance, in a crowded market, a highly differentiated one-liner might make the difference between a startup generating meaningful investor discussions and languishing in obscurity. Better than Amazon''s customer experience for any brand" and "LinkedIn on Steroids.". Customer Segmentation. AngelList Differentiation.
SoCal CTO
MAY 15, 2009
Corporations increasingly see social media as a key PR, communications and marketing medium. David Schwartz, Vice President, Corporate Development of Yammer David Schwartz is the Vice President, Corporate Development, at Yammer Inc., a social networking site for families), where the Yammer technology was developed.
Both Sides of the Table
FEBRUARY 7, 2013
And we wanted a head of global marketing. RedBeacon was the 3rd winner (year 1: Yammer, year 2: Mint.com) – not bad company. And because I wanted Ethan to be able to attract a great team, build & iterate a product, test it with initial customers and refine his strategy before having to take the wrappers off of his company.
socalTECH
OCTOBER 24, 2013
How difficult has it been to get your customers to understand the exposure with SMS? Some of the first customers we had were in obstetrics. Having that support is a huge, important thing to unlock lots of growth in our customer base. That''s important in how we market. That''s what V4 unlocks for us.
socalTECH
JUNE 30, 2016
He's now hard at work at a new company, Kaleo, which is tackling the enterprise, knowledge sharing market�and already has an impressive list of Fortune 500 customers. He had 5,000, B-to-B marketers across various divisions of GE, and they really never were able to help each other.
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