Startup Professionals Musings

DECEMBER 13, 2020

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Start with feedback from real customers, set measurable objectives, and make sure rewards and incentives are tempered by customer experiences, rather than only internal thresholds.

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Customer Custom Services Startup 168

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

DECEMBER 25, 2021

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 136

Customer Custom Sales Social Media 136

Startup Professionals Musings

FEBRUARY 26, 2022

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

Media 118

Media Tips Social Media Startup 118

Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

DECEMBER 17, 2012

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

Training 93

Training Media Entrepreneur Social Media 93

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. But even the older Boomers have learned to use technology and social media as the source of expectations from your business, more so than your own traditional marketing.

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

NOVEMBER 17, 2018

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Build blended digital and non-digital experiences.

Customer 100

Customer Custom Social Media Training 100

Startup Professionals Musings

JUNE 11, 2023

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Build blended digital and non-digital experiences.

Customer 131

Customer Custom Social Media Training 131

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124

Customer Custom Startup Course 124

Tech Zulu Event

APRIL 10, 2013

Excellent customer service isn’t just something that happens from company to consumer. Customer service starts within a company. We all know about Zappos customer culture and their willingness to stay on a call with a customer for up to 10 hours. It’s the same effect you want on your customers.

Customer 97

Customer Custom Training Services 97

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

JANUARY 18, 2023

Customer service has traditionally been focused on the resolution of complaints , primarily after a transaction. My recommendations always include adopting a customer mindset, as well as the following steps: Accept today’s definition of relevant customer support. Treat every customer exceptionally before they complain.

Competition 109

Competition Services Customer Custom 109

Startup Professionals Musings

MARCH 16, 2019

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 107

Customer Custom Sales Social Media 107

Startup Professionals Musings

OCTOBER 22, 2016

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Build blended digital and non-digital experiences.

Customer 97

Customer Custom Social Media Training 97

Startup Professionals Musings

DECEMBER 21, 2022

As an entrepreneur, it’s never too early to set the culture you need for a thriving business, as well as thriving employees, customers, partners, and vendors. Start with only the very best people, demand excellence, and train them to stay ahead of the pack. Reframe selling as an activity that improves customer’s lives.

Training 127

Training Customer Custom Social Media 127

Startup Professionals Musings

APRIL 29, 2023

For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. If you can’t quantify or document your service for repeatability and new employee training, you will kill yourself trying to grow the business. The customer experience is more than the service.

Startup 111

Startup Training Services Writing 111

TechCrunch LA

DECEMBER 18, 2019

Meet GIGXR , the new owner of all of the assets of Pearson Immersive Learning Group , a subsidiary of the education and media publishing giant, Pearson. The group has intellectual property for virtual and augmented reality training programs for hospitals, nursing schools and universities, according to a statement.

Training 100

Training Education Media Los Angeles 100

Startup Professionals Musings

AUGUST 3, 2020

For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. If you can’t quantify or document your service for repeatability and new employee training, you will kill yourself trying to grow the business. The customer experience is more than the service.

Startup 174

Startup Training Services Writing 174

socalTECH

OCTOBER 21, 2014

What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. He had gone to MIT, was a trained, professional poker player. We put our software onto computer chips, which are the size of your credit card, and we give it to customers without charge.

Social Media 178

Social Media Media Startup Culver City 178

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? Are those kinds of content deals with brands a big focus?

Demand 240

Demand Media eHow Content 240

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 98

Customer Custom Entrepreneur Startup 98

Startup Professionals Musings

JUNE 12, 2023

After digging deeper, I find that most of these cases are not intentional , and the guilty may not even be aware of bad habits which are hurting their image and antagonizing management and customers. For example, you may have customers waiting for a call-back on an issue, or a team member waiting for your work before they can move forward.

Social Media 109

Social Media Training Startup Email 109

socalTECH

JUNE 9, 2014

And, even more, how to do you manage the jump on the viral video train again, and keep those viral hits coming? We caught up with Lee Essner , the President of Jukin Media, to learn more about how the company thinks it has figured out how to make a business round viral videos. What is Jukin Media?

Media 235

Media Content Startup IP 235

Startup Professionals Musings

AUGUST 30, 2015

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 101

Customer Custom Startup Course 101

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. Passion: Have to be able to motivate people, customers, team, yourself. He wanted to see all the data himself.

Acquisition 304

Acquisition Startup Customer Custom 304

TechCrunch LA

NOVEMBER 8, 2022

Movio’s user base is currently in the lower hundreds of thousands, with paying customers nearing 1,000. Movio has also opened its API to third-party websites, some of which are using its engine to create pop-up customer support avatars. How China’s synthetic media startup Surreal nabs funding in 3 months.

Generative AI 182

Generative AI Marketing Artificial Inteligence Template 182

Startup Professionals Musings

JANUARY 2, 2016

In business, this means an entrepreneur who never says no to any customer is doomed to a hard life and some expensive mistakes. Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist who believes that treating everyone the same really means treating all of them poorly.

Customer 65

Customer Custom Startup Satisfaction 65

Startup Professionals Musings

MAY 20, 2017

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

Media 55

Media Social Media Startup Training 55

Startup Professionals Musings

MAY 22, 2019

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

Press 96

Press Entrepreneur Social Media Training 96

Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms. Stay current.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

MARCH 28, 2020

As an entrepreneur, it’s never too early to set the culture you need for a thriving business, as well as thriving employees, customers, partners, and vendors. Start with only the very best people, demand excellence, and train them to stay ahead of the pack. Reframe selling as an activity that improves customer’s lives.

Startup 122

Startup Training Customer Custom 122

Startup Professionals Musings

NOVEMBER 5, 2022

In this age of millennials and social media, individual workers are more driven by the greater good, work-life balance, and peer culture, than by organizational pressures. They are more sensitive to customer needs and see peer collaboration as the most effective decision process. Office jobs and communication technology have evolved.

Outsource 133

Outsource Training Organization Social Media 133

Startup Professionals Musings

FEBRUARY 12, 2018

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 52

Customer Custom Startup Course 52

Startup Professionals Musings

JULY 9, 2022

This is a software distribution and pricing model in which new applications are hosted by a service provider and made available to customers over a network, rather than requiring customer hardware. Social Media. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

OCTOBER 30, 2020

Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money. Specialized services, such as accounting, require skilled people, training, and tools, and do not scale well.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Startup Professionals Musings

JANUARY 2, 2021

He later closed more than 8,000 of his stores for a day to provide employee racial-bias training. I often think of the scope of this example in my role as mentor to a struggling entrepreneur who is quick to blame his problems on employee mistakes, or even changing customer expectations. Don’t wait for a crisis to test accountability.

Training 173

Training Examples Startup Social Media 173