Berkonomics

AUGUST 7, 2014

Interview potential customers, hold focus groups, meet with existing customers. Create, change, throw out, tweak or put more resources behind those efforts or campaigns that are working. The first rule of marketing and positioning is to listen to the marketplace. Hire consultants. Attend trade show education sessions.

Marketing 176

Marketing Metrics Education Resource 176

Startup Professionals Musings

OCTOBER 11, 2010

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his recent book titled " Social Media Metrics."

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

NOVEMBER 15, 2019

With the latest advances in software technology, it’s no longer cost-prohibitive for business entrepreneurs, who can’t yet afford a human resources department, to take advantage of analytics tools. It’s the same for customers and products, where analytics have long proven their value. Working on the wrong problem or assumption.

Metrics 98

Metrics Tool Statistics Entrepreneur 98

Startup Professionals Musings

OCTOBER 11, 2013

Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. It’s more about which customers broadcast their pleasure or unhappiness to others. Here are four basics that always apply: Customer retention is priority number one.

Customer 97

Customer Custom Satisfaction Social Media 97

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. Click around on the various topics to find some amazing resources.

Content 175

Content Startup Social Media IP 175

Berkonomics

NOVEMBER 6, 2014

Enterprise time, as opposed to personal time management, is defined as the sum total of resources available to a company expressed in terms of time – time to develop, to debug, to produce, to deploy, to respond to issues, and to make changes in plans that are not working. There are many ways to fall into this trap.

Resource 176

Resource Outsource Development Metrics Customer 176

Berkonomics

FEBRUARY 25, 2021

Interview potential customers, hold focus groups, meet with existing customers. Create, change, throw out, tweak or put more resources behind those efforts or campaigns that are working. The first rule of marketing and positioning is to listen to the marketplace. Hire consultants. Attend trade show education sessions.

Marketing 156

Marketing Metrics Education Resource 156

Startup Professionals Musings

FEBRUARY 8, 2015

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. They are all about how customers broadcast their pleasure or unhappiness to others. Customer upsell: Sell more to existing customers.

Customer 100

Customer Custom Satisfaction Social Media 100

InfoChachkie

NOVEMBER 5, 2012

Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share. Steve's first question was, “Who are our customers?" Eventually, someone volunteered, 'We have a ton of registration cards.' (I) took the 300 latest cards, personally wrote a questionnaire and called 300 customers.

Marketing 271

Marketing Startup Sales Customer 271

Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

DECEMBER 12, 2021

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations. Measure customer response and action. Get the message from your customer.

Social Media 127

Social Media Media Metrics Satisfaction 127

Startup Professionals Musings

DECEMBER 31, 2012

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. Focus on individual customer value.

Customer 90

Customer Custom Startup Pricing 90

Berkonomics

MAY 20, 2021

Enterprise time, as opposed to personal time management, is the sum total of resources available to a company expressed in terms of time – time to develop, to debug, to produce, to deploy, to respond to issues, and to make changes in plans that are not working. But first, identify what those critical resources are in your company.

Resource 156

Resource Outsource Development Metrics Customer 156

Startup Professionals Musings

FEBRUARY 8, 2020

As a long-time mentor to entrepreneurs, here is my collection of smart risks that investors and I look for in new startups: Focus on a tough customer problem rather than a fun technology. Investors hate technology solutions looking for a problem, due to the high risk of no customers. Customers like leaders, not followers.

Entrepreneur 129

Entrepreneur Resource Metrics Customer 129

Startup Professionals Musings

MARCH 18, 2022

Instead of sizing up new opportunities and actively courting every new customer, you start worrying about cutting costs, repeatable processes , and overtaking known competitors. As a consultant, I hate to see you lose that startup focus on innovation, change, and customers. Limit resources to be applied to optimizing processes.

Startup 154

Startup Artificial Inteligence Metrics Netflix 154

Startup Professionals Musings

JANUARY 6, 2021

Every new business I know dreams of building momentum in their business, where growth continues to increase, customers become your best advocates, and employee motivation is high. Unfortunately, with limited resources, this isn’t possible, and it frustrates customers and the team. Focus on the mainstream customer majority.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100

Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

FEBRUARY 13, 2021

Major innovation, with major payback, requires real change, addresses a major pain point, and hits a large customer segment who can pay. Even in this era of a pervasive Internet, your customers won’t find even the best new solutions by default. For example, smart entrepreneurs look for recognizable patterns in disconnected domains.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

NOVEMBER 2, 2022

As a long-time mentor to entrepreneurs, here is my collection of smart risks that investors and I look for in new startups: Focus on a tough customer problem rather than a fun technology. Investors hate technology solutions looking for a problem, due to the high risk of no customers. Customers like leaders, not followers.

Resource 121

Resource Metrics Entrepreneur Customer 121

Both Sides of the Table

DECEMBER 27, 2011

To grow faster businesses need resources in today’s financial period to fund growth that may not come for 6 months to a year. If you had huge customer growth but just didn’t focus on revenue that’s a different story. There is a healthy tension between profits & growth. ” Harsh, but reality.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

JANUARY 17, 2022

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Your customers’ biggest need is not for more things. Your best strategy is to find more customers that fit the things you do best, rather than building more things.

Startup 144

Startup Social Media Metrics Customer 144

Startup Professionals Musings

JULY 25, 2020

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Innovative technologies have no value until they are turned into solutions to real customer problems. People are your best innovation resource. Ownership.

Coach 144

Coach Metrics Social Network Competition 144

Berkonomics

JUNE 30, 2022

And that includes potential customers as well as executives and employees. More often, you (the leader) set the goal and push for achievement – hopefully establishing a realistic set of strategies and accurate metrics to measure progress along a timeline. Can unmanaged growth ever happen? But not often.

Education 156

Education Metrics Course Resource 156

Startup Professionals Musings

SEPTEMBER 9, 2015

As a long-time mentor to entrepreneurs, here is my collection of smart risks that investors and I look for in new startups: Focus on a tough customer problem rather than a fun technology. Investors hate technology solutions looking for a problem, due to the high risk of no customers. Customers like leaders, not followers.

Startup 115

Startup Resource Metrics Entrepreneur 115

SoCal CTO

MARCH 4, 2010

see When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication?

Technical Review 170

Technical Review Technical Advisors CTO Coach Startup 170

Startup Professionals Musings

MAY 5, 2013

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

AUGUST 27, 2014

As a long-time mentor to entrepreneurs, here is my collection of smart risks that investors and I look for in new startups: Focus on a tough customer problem rather than a fun technology. Investors hate technology solutions looking for a problem, due to the high risk of no customers. Customers like leaders, not followers.

Startup 113

Startup Resource Metrics Entrepreneur 113

Startup Professionals Musings

APRIL 21, 2023

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Innovative technologies have no value until they are turned into solutions to real customer problems. People are your best innovation resource. Ownership.

Coach 137

Coach Metrics Competition Ideas 137

Both Sides of the Table

JULY 17, 2018

." Revenue doesn't pay your bills, GM does  —  @msuster 2/ Founders obsess with revenue as a vanity metric. Founder focus is the single most important resource that needs to be spent wisely  —  @msuster 9/ Don't spend undue time at conferences.

Software Review 242

Software Review Technical Review Pricing Metrics 242

Startup Professionals Musings

NOVEMBER 28, 2020

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Building a minimum viable product, with customer validation. Who would not want to join the unicorns (recent startups with a current valuation of over $1 billion)?

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations. Measure customer response and action. Get the message from your customer.

Social Media 98

Social Media Media Metrics Satisfaction 98

Berkonomics

SEPTEMBER 1, 2022

Elon Musk, who obsesses with metrics and constantly asks for employees to feed him their concerns but makes bold moves on his own. It is fine as a secondary style used in tactical decision–making, when strategic issues are not the focus, and where threats to corporate health or resources are not evident.

Satisfaction 156

Satisfaction Metrics Resource Email 156

Startup Professionals Musings

OCTOBER 27, 2021

Most of the entrepreneurs I meet as an investor and advisor have no shortage of right-brain thinking, showing vision and creativity, but often don’t realize that their potential is being limited by a balancing focus on results, metrics, and customer specifics. Listen to customer feedback and tune your vision.

Technical Review 133

Technical Review Satisfaction Metrics Startup 133

Startup Professionals Musings

OCTOBER 2, 2013

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Return-On-Investment metrics are not new, but the tools are different. Attracting key stakeholders requires sensitivity.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

JULY 26, 2021

Since we all have limited resources, and can’t add more hours to the day, the result is usually more things done poorly, rather than a few key things done better than anyone else. Nimbleness and urgency to get the job done will set you apart from your competitors in so many ways, particularly with customers. Don’t wait for a crisis.

Startup 154

Startup Resource Entrepreneur Metrics 154

Startup Professionals Musings

AUGUST 8, 2020

Market research can thus be based on real customers and a previously tested market. The auto industry and others have used this model for generations, so business processes and metrics for innovation are well documented. Timing is critical, as well as focus on marketing and customer satisfaction. Martin Zwilling.

Startup 157

Startup Social Media Study Research 157

Startup Professionals Musings

JANUARY 15, 2022

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Return-On-Investment metrics are not new, but the tools are different. Attracting key stakeholders requires sensitivity.

Social Media 126

Social Media Media Startup Platform 126