Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Custom 114

Custom Customer Satisfaction Metrics 114

Startup Professionals Musings

SEPTEMBER 25, 2020

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

Custom 133

Custom Customer Satisfaction Examples 133

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Custom 85

Custom Customer Product Marketing 85

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Custom 84

Custom Customer Company Companies 84

Startup Professionals Musings

APRIL 20, 2022

Be sure to encompass all your constituents, especially including customers. Whole Foods , for example, has built their business with a commitment to natural and organic foods, and have a culture of loyal employees and customers, resulting in 500 stores worldwide. Relationships are key to happiness and productivity.

Product 109

Product Training Custom Customer 109

Startup Professionals Musings

NOVEMBER 19, 2022

With today’s interactive social media and the real-time Internet, both customers and employees see inside your company easily, so you can’t hide your real company culture. At the same time relationship perceptions have become the biggest drivers to customer loyalty and employee engagement.

Organization 119

Organization Social Media Guide Custom 119

Startup Professionals Musings

JUNE 26, 2020

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

OCTOBER 3, 2020

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. Employees can share best practices with customers on social network platforms and customers can help each other.

Framework 159

Framework Social Media Software Review Social Network 159

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Tech Zulu Event

MARCH 16, 2013

It is going to be an informative night at the next Social Media Club L.A. SMCLA) event at CrossCampus , with some major heavy hitters in the B2B industry dropping social strategy secrets. Social media is all about people. And moderator, Eric Schwartzman , author of Social Marketing to the Business Customer.

Social Media 107

Social Media Media Case Study Study 107

Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

Technical Review 142

Technical Review Social Media Conference Custom 142

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

APRIL 27, 2020

For example, you may feel you are saving money by doing all your own administrative work and monitoring social media feedback. Yet if that leaves you with no documented business plan or unclear strategy, most investors and even customers will walk away. As a result, he missed opportunities, and the whole organization suffered.

Product 123

Product Startup Tips Entrepreneur 123

Startup Professionals Musings

FEBRUARY 15, 2023

If you really want to start a business your way without a boss or professional investor hovering over you, then just fund it yourself or through friends and family, and grow it organically. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.

Equity 139

Equity Social Media Startup Summary 139

Startup Professionals Musings

OCTOBER 26, 2022

With social media and smart phone apps, real product information spreads at astounding speeds. Today’s customers are much more proactive in going online for the latest information, rather than simply reacting to the “push” messages that businesses traditionally use to drive commerce. The days of the “cash cow” are gone.

Technical Review 151

Technical Review Organization Social Media Entrepreneur 151

Startup Professionals Musings

JULY 9, 2022

This is a software distribution and pricing model in which new applications are hosted by a service provider and made available to customers over a network, rather than requiring customer hardware. Social Media. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

APRIL 29, 2023

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If you don’t have a high level of commitment and passion, you customers won’t seek you out.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

MARCH 8, 2019

Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience. Instead seek out customers they can’t or won’t serve.

Custom 73

Custom Customer Social Media Startup 73

Startup Professionals Musings

JANUARY 23, 2022

Every business needs repeatable processes to grow and thrive, but modern business processes need the right people to make them efficient and productive. In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences.

Coach 128

Coach Organization Mentor Startup 128

Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. Talk to real live customers in addition to marketers. Network with local organizations and industry groups.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. This keeps the event organizers aware of capacity limitations. Social Media and Urban Development in Hollywood.

Social Media 92

Social Media Los Angeles Media Angel 92

Startup Professionals Musings

NOVEMBER 14, 2021

Innovation is the key to long-term business success, both in startups as well as established organizations. He provides dozens of ideas and examples to illustrate how this discipline can work, and the power it brings to any organization. This idea helps to distill down the most important things to make or sell in a product.

Entrepreneur 158

Entrepreneur Startup Outsource Development Design 158

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

MARCH 25, 2023

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. Re-investing profits to grow the business is organic growth. High customer loyalty and high team passion.

Organization 94

Organization Invest Custom Customer 94

Tech.Co

JANUARY 10, 2018

Purchasing products from a brand you trust can be more of an emotional buy, and trust is one of the key factors to attracting the female shopper. If they know a product is good enough for their family and children, they will share that information with friends. “Focusing on emotion is key when communicating with female customers.

Tips 71

Tips Custom Customer Dollar Shave Club 71

Startup Professionals Musings

NOVEMBER 5, 2022

We have all heard about the successes of flattened management organizations in the last decade at Facebook, Valve, Zappos, and others. Good managers improve focus and productivity through effective communication and coordinating disparate activities. Individual team members all dream of being unleashed.

Outsource 133

Outsource Training Organization Social Media 133

Startup Professionals Musings

AUGUST 3, 2020

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If you don’t have a high level of commitment and passion, you customers won’t seek you out.

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

JUNE 21, 2020

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. Re-investing profits to grow the business is organic growth. High customer loyalty and high team passion.

Organization 173

Organization Invest Custom Customer 173

Startup Professionals Musings

FEBRUARY 22, 2020

With today’s interactive social media and the real-time Internet, both customers and employees see inside your company easily, so you can’t hide your real company culture. At the same time relationship perceptions have become the biggest drivers to customer loyalty and employee engagement.

Guide 124

Guide Social Media Organization Custom 124

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Update your website to make it totally customer-focused. Provide memorable total customer experience relationships.

Marketing 94

Marketing Social Media Technical Review Custom 94

Startup Professionals Musings

MAY 18, 2020

If you really want to start a business your way without a boss or professional investor hovering over you, then just fund it yourself or through friends and family, and grow it organically. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.

Social Media 169

Social Media Startup Equity Summary 169

Startup Professionals Musings

APRIL 7, 2021

Every entrepreneur’s first priority should be the alignment of interests across the range of constituents required for success – partners, investors, customers, vendors, and employees. That means keeping all the players and all the organizations centered on what matters amid the crosscurrents of change.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

JANUARY 4, 2023

A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. Build word-of-mouth into your product or service.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

JUNE 21, 2023

The program has led to significant business benefits, including more fulfilled and productive teams, and a large brand boost, promoting CVS to a list of the nation's 50 most community-centric businesses. Test specifics and potential on friends, advisors, and potential customers. Measure customer value perception at every stage.

Satisfaction 114

Satisfaction Custom Customer Social Media 114

Startup Professionals Musings

APRIL 26, 2015

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Custom 100

Custom Customer .Net Competition 100

TechEmpower

OCTOBER 9, 2023

Enhancing Front-End Product Search We also developed a front-end search tool that revolutionized the way users search for products. Even if certain categories aren't predefined in the database, users still receive relevant product suggestions. cto , infotech , innovation , product , project , saas

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346