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6 Keys To Aiming Your Product To Mainstream Customers

Startup Professionals Musings

Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. The good news is that early adopters are never reluctant to sign up as beta customers and will provide you early feedback on product quality.

Customer 117
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10 Common Startup Mistakes That Are Rarely Admitted

Startup Professionals Musings

These things outside your control do happen, but based on my years of experience as a startup advisor and angel investor, I still see too many strategies leading to failure that are inside the entrepreneur decision realm. I certainly agree that starting a business is fraught with risk, and none of us get it all right the first time.

Startup 124
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5 Tips To Keep Your Startup Productive, Not Just Busy

Startup Professionals Musings

If you want to make a great first impression on a startup investor or an advisor like me, don’t try to convince me or show me how busy you are. I’m sure you all know someone who always seems to be overworked, but often comes up short on the delivery side. As an entrepreneur starting a new business, you have a lot to learn.

Product 123
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8 Key Startup Drivers Bring Pleasure As Well As Sweat

Startup Professionals Musings

I’m fully convinced that both inspiration and perspiration are always required in a startup. Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Starting a business may be fun, but it’s not easy. Start even before the product is ready.

Startup 160
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5 Keys To An Unbeatable Solution For Your New Startup

Startup Professionals Musings

I’m convinced that this “me too” or incremental thinking is one of the key reasons that ninety percent of new startups fail, and most of the investors I know won’t sign non-disclosure forms, since they claim to hear the same startup ideas over and over again. Be prepared to ship a minimum viable product and pivot.

Startup 162
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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. Pivots and corrections are inevitable for startups in this age of rapid change, and the earlier you make them, the quicker you get to success.

Marketing 105
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Every New Venture Needs A Product And A Business Plan

Startup Professionals Musings

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

Product 112