Berkonomics

JUNE 30, 2012

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 212

Case Study Study Social Network Advertising 212

Both Sides of the Table

AUGUST 3, 2010

Focus on your customers and don’t obsess about deals or keeping up with your competitors releases.&#. I’m doing due diligence on a company of another entrepreneur in LA whose company was apparently doing very well. I know, I know … technically they can be structured as mergers. Me: “Zero dilution.

Technical Review 276

Technical Review Startup Press Pricing 276

Both Sides of the Table

OCTOBER 12, 2010

Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development. This is probably because many founders are product or technology people. I only found out through customer meetings.

Sales 346

Sales Startup Technical Review Customer 346

Both Sides of the Table

MAY 4, 2013

What price? I tapped my friends at big tech companies (Salesforce, Google, Oracle). The only way for a company to be overvalued is if there’s someone willing to pay that price. ” Therefore one goal of Y Combinator appears to be “get the highest price and best terms.” What kind of deals should I be doing?

Venture Capital 347

Venture Capital Startup Pricing Invest 347

InfoChachkie

MAY 9, 2011

Relinquish Press Release Capabilities. Agree to Bundling Without a Minimum Price. BDCs often ask to “private label” or “white label” a smaller company’s technology. This generally involves the BDC selling the startup’s technology under the BDC’s brand. Do Not Relinquish Press Release Capabilities.

Outsource Development 170

Outsource Development Entrepreneur Press Technical Review 170

Both Sides of the Table

JUNE 22, 2011

I suppose I should have imagined that this line would get more press than all other comments combined. But that doesn’t mean that people are paying rational prices as investors based on intrinsic value. Rational people can disagree and some may argue that today’s prices are rational and under-pinned by economic drivers.

Pricing 309

Pricing Marketing Startup Venture Capital 309

Tech Zulu Event

SEPTEMBER 22, 2012

From devising a tweet length pitch to having an easy to remember name, each branding opportunity is a touch point for a new customer to be attracted to what you have to offer. In order to prepare for TechCrunch Disrupt 2012 I reviewed company bios via the official site and read taglines that said “cool” rather than what the company does.

Press 97

Press Startup Technical Review Email 97

InfoChachkie

MAY 9, 2011

Relinquish Press Release Capabilities. Agree to Bundling Without a Minimum Price. BDCs often ask to “private label” or “white label” a smaller company’s technology. This generally involves the BDC selling the startup’s technology under the BDC’s brand. Do Not Relinquish Press Release Capabilities.

Outsource Development 124

Outsource Development Entrepreneur Press Technical Review 124

InfoChachkie

JULY 18, 2012

The following guest post is from Eric Greenspan, Founder and CEO of MakeItWork, a consumer facing, in-home tech support service. Make It Work sold its services in pre-paid hours, at a discount from our pay-as-you-go pricing. Our customers benefitted from this and saved thousands over the years as a result. We missed payroll.

RSS 170

RSS Technical Review Capital Email 170

Both Sides of the Table

JUNE 28, 2018

How could Bird really be worth the reported $2 billion valuation that I read about in this press? People said this about Ring (which went from startup to selling to Amazon > $1 billion in around 5 years), Facebook, YouTube, Airbnb, Uber, Twitter, Instagram and many other great behemoths of the technology industry. Not really.

Santa Monica 256

Santa Monica Funding Startup Course 256

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 2, 2011

Let’s be honest – as professional investors we have ALL been to meetings with other groups of investors where we talk about whether there’s a bubble, price creep, etc. Should entrepreneurs have convertible debt or priced equity? I like customer service but I also need to do sales, marketing, finance & operations.

Email 287

Email Blogging Venture Capital Writing 287

Startup Professionals Musings

AUGUST 16, 2017

Many business executives and entrepreneurs I know are convinced that business success is all about having the right solution for the right price. Forget the mistakes of the past and press on to the greater achievements of the future. They see customer support as positive lessons to improve quality and processes.

Software Review 57

Software Review Technical Review Startup Press 57

InfoChachkie

MAY 5, 2011

Relinquish Press Release Capabilities. Agree to Bundling Without a Minimum Price. If you allow your prospective partner or customer to milk the cow for free , they will resist paying for it. It may be necessary to apply a portion of the Pilot Fee toward the ultimate license / purchase price, in order to obtain an up-front fee.

Outsource Development 244

Outsource Development Entrepreneur Resource Press 244

socalTECH

FEBRUARY 10, 2009

One was simply yield management--that's an overused term, but basically it's the notion that you have to be able to have a basis for forecasting your available inventory, and adjust your prices accordingly. We've created a patent pending technology called Autobuild. Even users who are using AdBook don't have that.

Advertising 127

Advertising Startup Sales Tool 127

Both Sides of the Table

MAY 5, 2011

Seattle should be the envy of any non Silicon Valley tech community in the country. It really wouldn’t take much to turn a great technology ecosystem into a truly electric one. He listed all of the product releases that were up coming, the customers that were in the pipeline and where he saw his competition moving.

Venture Capital 317

Venture Capital Technical Review Startup Press 317

Both Sides of the Table

NOVEMBER 15, 2010

You’ll be able to give them an update on key hires, pilot customers, key tech innovations – whatever. Note that “performance&# on my chart is a loose term for my definition of perceived progress that can take the form of product, customer adoption, employees, investors, press or whatever.

Invest 411

Invest Technical Review Venture Capital Startup 411

Both Sides of the Table

MAY 10, 2018

Nobody commits, nobody wants to set a price, nobody wants to stick their neck out then BOOM! I remind founders that the no’s come early because it’s super easy to qualify out a deal that you know is unlikely due to stage, focus, geography, competitive deal you’ve done or even just the fact that you’re too busy right now.

Press 232

Press Funding Venture Capital Technical Review 232

Both Sides of the Table

FEBRUARY 27, 2019

Photo by Hope House Press - Leather Diary Studio on Unsplash It’s also true that there will be tough moments in your company’s journey where you will want to be able to carry people behind the tough decisions you want. Some members probably want most of the board meeting to be a review of financial information.

Startup 226

Startup Slides Metrics News 226

Both Sides of the Table

MAY 23, 2012

I have been close to the tech & startup sectors for more than 20 years and I can’t think of a period in which I felt more optimistic about the innovation and value creation I see in front of us. They compete on features, price and execution. From this we have seen a commensurate boom in the number of startup companies.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Both Sides of the Table

JANUARY 16, 2012

I get approached about clean tech or biotech periodically – I don’t focus on these. In ad tech there’s Seth Levine at Foundry Group and both Dana Settle & Ian Sigelow at Greycroft. Not what you read in the press. So winning means they’re paying the highest price. Press the flesh.

Develop 366

Develop Development Funding Venture Capital 366