Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. It influenced a generation of tech marketers. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below.

Marketing 294

Marketing Customer Custom Technical Review 294

Both Sides of the Table

NOVEMBER 1, 2009

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

Organization 280

Organization Customer Custom Tips 280

Startup Professionals Musings

MARCH 27, 2016

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.

Technical Review 63

Technical Review Innocal Offshore Entrepreneur 63

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Give your own customers the same consideration.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

DECEMBER 5, 2014

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Give your own customers the same consideration.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Both Sides of the Table

SEPTEMBER 13, 2011

Many times they also pick up product and tech, too. Often times you find the CEO who really just likes to do product or tech. Similarly I talk to CEOs who can’t do a sales pipeline review with me. I once did due diligence on a potential investment where the CEO was projecting $9 million in sales for his next 12 months.

Startup 325

Startup Technical Review Sales Report 325

Both Sides of the Table

FEBRUARY 23, 2015

Even when you do sign-up initial customers it’s still not clear that your company will be a success and you’re still likely paying yourself under market rates. He or she has worked at some very successful big technology or media companies and went to a great school. If you can and if you want to – you should.

Technical Review 150

Technical Review Startup Venture Capital IP 150

Both Sides of the Table

DECEMBER 17, 2013

Clearly in an enterprise customer this is unlikely. We will have to build (or buy) technology in this area.” She might gladly tell you who gets decisions made, who is a pain in the arse, who is super technical, etc. In a small to mid-sized organization this is likely the CEO or perhaps a COO or SVP.

Sales 375

Sales Technical Review Organization Case Study 375

Tech.Co

MARCH 24, 2021

Getting your website noticed by local customers just got a whole lot easier for Wix users. Now, with this new partnership, Wix users have a wide range of tools at their disposal to make an impact on Google with customers at a close distance. Considering Wix? See our full Wix Pricing guide for more on its costs.

Google 149

Google Email Tool Guide 149

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Give your own customers the same consideration.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Both Sides of the Table

AUGUST 27, 2012

David encourages entrepreneurs to stay away from the big tech firms (such as Google, Facebook, Microsoft, Apple) because they are hard to compete with. I believe entrepreneurs should, in David’s words, “build big businesses on the outskirts” but I don’t believe that Silicon Valley tech giants will outmaneuver startups.

Technical Review 299

Technical Review Venture Capital Yammer Google 299

Startup Professionals Musings

NOVEMBER 16, 2018

As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing. The result is no deal.

Marketing 71

Marketing Tips Technical Review Social Media 71

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it.

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

DECEMBER 27, 2019

My simple answer is that they keep their focus on customers, rather than technology. They present a convincing story that every entrepreneur has the same potential, but most get sidetracked and bogged down by their technology, competitors, and internal organization. Jeff Bezos has kept his focus on customers.

Marketing 123

Marketing Technical Review Customer Custom 123

socalTECH

JUNE 23, 2017

The insurance industry today is one of the last industries to fully jump into adopting technology for offering up their products, says Wayne Slavin , CEO and founder of SURE (www.sureapp.com), and just needs some help in getting there. We're here to serve, as a technology distribution platform, to help those insurance carriers become digital.

Southern California 244

Southern California Technical Review Startup Commerce 244

Both Sides of the Table

JULY 12, 2011

Chris Dixon is one of my favorite people in tech and writes one of the few blogs I read religiously. If you don’t read it and you care about tech & entrepreneurship, you should. If you like the quick summary notes, please check out Adam’s blog on tech, entrepreneurship & VC as a thank you. West Coast”).

Technical Review 281

Technical Review Venture Capital Startup Artificial Inteligence 281

InfoChachkie

SEPTEMBER 4, 2012

Most newspapers are written at a third-grade reading level, White House press releases average a fourth-grade reading level and the New York Times is easily digestible by the average fifth grader. What does your pain reliever look like, how is it implemented by the customer and what future products do you expect to roll out?

Venture Capital 211

Venture Capital Summary Technical Review Template 211

Both Sides of the Table

MARCH 30, 2011

In the initial phases of any new market you’re developing a product (hopefully with a minimal set of features), getting feedback from customers, refining your product based on user feedback and then re-launching your product. Rinse & repeat. It seemed to be purely speculative. I was a victim of this kind of thinking.

Development Team Review 374

Development Team Review Technical Review Startup Resource 374

Startup Professionals Musings

OCTOBER 23, 2015

That’s why they insist on spending a day with your team as part of the due diligence process. Customize your organizational structure based on individuals' strengths. Technology can be used to facilitate customer support and sales, as well as enhance your product. Every investor knows this.

Entrepreneur 102

Entrepreneur Technical Review Mentor Training 102

socalTECH

JUNE 11, 2018

For our interview this morning, we caught up with Scot Lawrie , the President and technical Co-founder of Los Angeles-based Coverfly (www.coverfly.com), and John Rhodes , Coverfly's head of Marketing and Business Development, to learn a bit more about the early stage, bootstrapped startup focused on Hollywood script writers. What is Coverfly?

Technical Review 100

Technical Review Hollywood Platform Competition 100

InfoChachkie

MAY 6, 2013

This is due to a fundamental disconnect between the increased activity of high-volume seed investors (that fill out lots of Seed rounds) and the relatively small number of Series A investors, who only make 1 or 2 investments, per partner, per year.". A from a new outside lead. There are no villains in the current Series A drama.

Entrepreneur 246

Entrepreneur Venture Capital Technical Review Capital 246

InfoChachkie

MAY 9, 2011

Relinquish Press Release Capabilities. BDCs often ask to “private label” or “white label” a smaller company’s technology. This generally involves the BDC selling the startup’s technology under the BDC’s brand. The resulting credibility will help you establish future business development and customer relationships.

Outsource Development 170

Outsource Development Entrepreneur Press Technical Review 170

Startup Professionals Musings

AUGUST 12, 2017

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Give your own customers the same consideration.

Tips 75

Tips Marketing Technical Review Startup 75

Both Sides of the Table

JANUARY 6, 2014

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Reviewing financial & operational performance. Ramping up sales teams too quickly and eroding quality & trust in your customer base.

Startup 325

Startup Sales Technical Review Software Review 325

Berkonomics

JUNE 30, 2012

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 212

Case Study Study Social Network Advertising 212

Both Sides of the Table

OCTOBER 12, 2010

Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development. This is probably because many founders are product or technology people. I only found out through customer meetings.

Sales 346

Sales Startup Technical Review Customer 346

socalTECH

MARCH 24, 2016

How do you apply technology to help improve that industry? We want to handle everything from helping them with due diligence, making offers and making counteroffers, reporting to sellers, checking out analytics, figuring out how well deals are tracking, and everything to manage properties, to best and finals with buyers.

Technical Review 100

Technical Review Startup Mobile Marketing 100

Both Sides of the Table

MARCH 6, 2010

If I’m interested I get to spend more time with them, if I’m not I don’t have to – A few companies per month come in that have fascinating business ideas that warrant my spending more time trying to understand their people, company, technology and market. I get paid to network – I love meeting people.

Venture Capital 312

Venture Capital Technical Review Startup Entrepreneur 312

InfoChachkie

MAY 9, 2011

Relinquish Press Release Capabilities. BDCs often ask to “private label” or “white label” a smaller company’s technology. This generally involves the BDC selling the startup’s technology under the BDC’s brand. The resulting credibility will help you establish future business development and customer relationships.

Outsource Development 124

Outsource Development Entrepreneur Press Technical Review 124

Both Sides of the Table

AUGUST 3, 2010

Focus on your customers and don’t obsess about deals or keeping up with your competitors releases.&#. I’m doing due diligence on a company of another entrepreneur in LA whose company was apparently doing very well. I know, I know … technically they can be structured as mergers. Me: “Zero dilution.

Technical Review 276

Technical Review Startup Press Pricing 276

Startup Professionals Musings

JUNE 19, 2013

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? You need to clearly convey what makes your startup the only choice for your customers.

Startup 103

Startup Marketing Social Media Technical Review 103

Tech Zulu Event

SEPTEMBER 22, 2012

From devising a tweet length pitch to having an easy to remember name, each branding opportunity is a touch point for a new customer to be attracted to what you have to offer. In order to prepare for TechCrunch Disrupt 2012 I reviewed company bios via the official site and read taglines that said “cool” rather than what the company does.

Press 97

Press Startup Technical Review Email 97

InfoChachkie

JULY 18, 2012

The following guest post is from Eric Greenspan, Founder and CEO of MakeItWork, a consumer facing, in-home tech support service. Our customers benefitted from this and saved thousands over the years as a result. But later in 2011, new customers slowed, appointment bookings slowed and average appointment time dropped.

RSS 170

RSS Technical Review Capital Email 170

Both Sides of the Table

APRIL 18, 2019

An Insider’s Perspective “Bird Zero” that are custom designed by the company There is a story arc of the electric scooter market that took the world by storm in 2018, was second-guessed late in the year and has quietly re-emerged as a powerful force of growth where few really appreciate the speed and scale of what has happened.

Santa Monica 250

Santa Monica Venice Competition Software Review 250

Both Sides of the Table

JUNE 28, 2018

How could Bird really be worth the reported $2 billion valuation that I read about in this press? People said this about Ring (which went from startup to selling to Amazon > $1 billion in around 5 years), Facebook, YouTube, Airbnb, Uber, Twitter, Instagram and many other great behemoths of the technology industry. Not really.

Santa Monica 256

Santa Monica Funding Startup Course 256

socalTECH

MAY 7, 2010

Marc Friedmann: SciVee serves the STM - Science, Technical, Medical - market. It's a pretty established, mature market, which has existed since the beginning of the printing press, but has evolved forward for hundreds of years and has been going through a lot of changes in the last twenty years. How did you get involved in the company?

Journal 124

Journal Technical Review UCSD Web 124

Both Sides of the Table

MAY 4, 2013

I tapped my friends at big tech companies (Salesforce, Google, Oracle). And they have access to some of the most talented technology entrepreneurs so this is a worthy goal for them. I like to debate with them how they will land customers and how they deal with the press. I spent time on college campuses. I hustled.

Startup 361

Startup Venture Capital Pricing Technical Review 361