Why GoToMeeting’s SaaS Playbook Wouldn’t Work Today
InfoChachkie
JANUARY 4, 2016
In November of 2015, Citrix announced that it will spin out the “GoTo” Division, of which GoToMeeting remains the flagship product, as a standalone public company. I knew that every dollar I spent to acquire a customer resulted in a 4x return. Circa 2001, Yahoo publicly declared that they didn’t do cost per acquisition (CPA) deals.
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